Published By: Marketo
Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
Learn about the tools, technologies and techniques required for comprehensive detection and remediation of advanced malware threats and why traditional signature-based approaches fall short of protecting your organization.
Published By: Marketo
Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack.
Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through
Published By: Marketo
Published Date: Aug 10, 2017
So why is a MarTech stack so critical
to success? At its base, a strategic
MarTech stack is how you can efficiently
and effectively stay connected to your
buyers. And that is critical when you
consider that businesses are competing
on customer experience. In fact, a
Harvard Business Review study, “Designing
a Marketing Organization for the Digital
Age,” described marketing technology
as essential to creating agile and
fluid structures and driving customer
engagement. Teams that use marketing
technology understand that by doing so,
they can gain better insights into the
unique relationships and connections
with their customers and prospects.
Published By: Evident.io
Published Date: Sep 13, 2017
For enterprises that use the cloud, ensuring protection starts with understanding the layers that make up the components of the cloud stack. Paying attention to each layer and addressing their unique security needs, will only bolster your enterprise’s environment. With “16 Ways to Protect Your Cloud from Ransomware,” you’ll learn about the layers that make up the cloud stack and in turn, increase your enterprise's resistance to ransomware.
Published By: Magento
Published Date: Mar 28, 2018
It’s official. Magento Commerce is one of the “leaders” of B2B eCommerce. Don’t believe us? Check out this new report, “The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017.”
Forrester, one of the most influential research and advisory firms in the world, has just revealed their multiple-criteria evaluation of B2B commerce suite providers. Now you can see how Magento Commerce stacks up, with your FREE copy of the report.
Published By: EverString
Published Date: Jun 27, 2018
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack.
You need to be actively exploring tools and technologies that help you spot new opportunities, and help you define and act on those changes to your customer base.
Get this checklist, developed from Aberdeen Group's analysis of over 1,000 enterprises, 40 solutions providers, 336 technologies and over 66,000 installations, providing insights into the realities of complexity, costs, and risk associated with the virtualization and "cloud computing" technology stack.
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing.
Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency.
In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).
Published By: SEPATON
Published Date: Mar 11, 2008
Is backup and recovery unnecessarily draining your budget and resources? This report measures the TCO of an enterprise environment using various data protection models, including tape, virtual tape library, and data deduplication solutions. Learn how each stacks up in this comparative report.
Relational database management systems (RDBMSs) are systems of software that manage databases as structured sets of tables containing rows and columns with references to one another through key values. They include the ability to optimize storage, process transactions, perform queries, and preserve the integrity of data structures. When used with applications, they provide the beating heart of the collection of business functions supported by those applications. They vary considerably in terms of the factors that impact the total cost of running a database application, yet users seldom perform a disciplined procedure to calculate such costs. Most users choose instead to remain with a single vendor's RDBMS and never visit the question of ongoing hardware, software, and staffing fees.
The exact number of AETs is unknown, but there may be hundreds of millions. To defend against AETs, your network security should incorporate seven critical features into your next gen firewall. Get this free report today.
It's important to identify the right features for your enterprise when evaluating next generation firewalls. Key points include ease of use, centralized management, integrated VPN, high availability, and the ability to stop advanced, sophisticated attacks. Read this latest SANS report as they look in depth at the McAfee Next Generation Firewall as see how it stacks up against demanding enterprise requirements.
Computer networks are built to facilitate the flow of communication, not stop it. Unfortunately, data packets can be manipulated to look normal yet contain an exploit. These techniques evade standard security measures and, in most cases, can deliver a malicious payload without detection. Often, these advanced evasion techniques (AETs) take advantage of rarely used protocol properties in unexpected combinations. Most network security devices are not capable of detecting them. While many pass industry tests with high ratings, those ratings are based on protection against a limited number of threats. The exact number of AETs is unknown, but it is close to hundreds of millions. To defend against AETs, your network security should incorporate seven critical features into your next gen firewall.
Published By: Dell EMC
Published Date: May 29, 2015
If you are considering Hybrid Cloud, tune in to this revealing conversation with EMC’s Chad Sakac and Wikibon Analysts, Dave Vallente and Stu Miniman. Great insight on virtualization, Openstack, and the future of cloud computing plus informative details on EMC Enterprise Hybrid Cloud
Published By: Dell EMC
Published Date: Jul 27, 2015
If you are considering Hybrid Cloud, tune in to this revealing conversation with EMC’s Chad Sakac and Wikibon Analysts, Dave Vallente and Stu Miniman. Great insight on virtualization, Openstack, and the future of cloud computing plus informative details on EMC Enterprise Hybrid Cloud.
The Twelve ITSM Providers that Matter Most—and How they Stack Up
Forward-thinking IT teams know that to maintain a seat at the table, their approach to service management must transcend traditional silos. In Forrester's report, you’ll receive valuable analyst insight into which of the twelve market-leading service management tools can best support not only your current ITSM requirements, but also your initiatives to extend and improve service delivery across the business.
Published By: CDW-Lenovo
Published Date: Oct 15, 2015
This document is the Lenovo reference architecture (RA) for OpenStack from Red Hat Enterprise Linux OpenStack Platform. The RA focuses on achieving optimal performance and workload density using Lenovo hardware while minimizing procurement costs and operational overhead. The document shows different operational models using a variety of Lenovo servers and networking products with design considerations and guidance on how to size each part of the solution. Some examples of different reference designs are provided together with an appendix containing the hardware bill of materials.