Published By: Blue Coat
Published Date: Nov 23, 2015
When it comes to mobile malware threats, 2015 was a vicious year. While the threats are familiar suspects, their complexity and frequency are at an all-time high, including instances of ransomware and stealthy insertions via spyware on devices. Learn how infections start; simple ways to strengthen corporate defenses; and what the future of mobile threats looks like.
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.