The security information and event management (SIEM) market is defined by the customer's need to analyze event data in real time for the early detection of targeted attacks and data breaches, and to collect, store, analyze, investigate and report on event data for incident response, forensics and regulatory compliance. The vendors included in our Magic Quadrant analysis have products designed for this purpose, and they actively market and sell these technologies to the security buying center.
The increase in sophisticated, targeted security threats by
both external attackers and malicious insiders have made it
extremely difficult for organizations to properly protect
critical and sensitive information. The task of protecting these
assets has only grown harder as IT environments have become
more complex and widely distributed across geographic locations
and in the cloud.
Many recent high-profile breaches have one thing in common:
They were accomplished through the compromise of passwords.
In many cases, end-user passwords are initially hacked through
various social engineering techniques. Then permissions are escalated to gain access to more privileged accounts — the keys to the
kingdom. This unauthorized access can easily go undetected for
weeks or even months, allowing hackers to see and steal information at their convenience.
Unfortunately, many IT users lack a full understanding of how
privileged accounts function, as well as the risks associated
with their compromise an
The results presented in this report are based on a mobile-only, 23-question global survey. This survey targeted Manager, Director, Vice President or C-Level executives with influence in the decision-making process of cloud solutions, platforms, and infrastructure or department specific software. Respondents worked within organisations generating revenues between less than £1 million to more than £500 million, with 100 to 50,000 employees.
Who believes they are truly capable of managing this deluge of data? To find out download this survey today!
Published By: Oracle OMC
Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to
make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
Published By: Symantec
Published Date: Oct 19, 2012
Endpoint protection platforms continue to struggle to block typical malware threats, and are even less effective with low-volume targeted attacks. A few vendors have started to provide proactive tools - which ones are currently best-of-class?
Published By: Brainshark
Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
Published By: FireEye
Published Date: Feb 28, 2014
Organizations face a new breed of cyber attacks that easily thwart traditional defenses. These advanced attacks are targeted. They are persistent. And they are devastatingly effective at breaching your systems and stealing your sensitive data.
This paper examines:
The limitations of existing security solutions;
Several security architectures, including sandbox-based products;
An architecture built from the ground up to truly protect against today's advanced attacks.
Published By: FireEye
Published Date: Mar 05, 2014
Cyber attacks are growing more sophisticated and, more often than not, target small and midsize businesses (SMBs). One unlucky click - a malicious email attachment, a link to a legitimate but compromised website - could result in a costly data breach that drains your bank account and customer trust.
This paper explains targeted attacks and examines reasons cyber attackers are aiming at small and midsize businesses, including:
Value of your data;
Low risk and high returns for criminals;
Why SMBs are easier targets.
Published By: FireEye
Published Date: Mar 05, 2014
Today's cyber attacks have changed radically from just a few years ago. No longer are they the sole province of opportunistic crooks, online vandals and digitial ""hacktivists."" Today, advanced cyber attacks are the weapon of choice for organized criminal enterprises and nation-states.
This white paper highlights:
Why organizations need much more than fundamental security tools;
Strategies for dealing with advanced targeted attacks.
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results.
Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
Published By: Infoblox
Published Date: Sep 09, 2014
DNS is a key part of enterprise networks but increasingly targeted by hackers. Traditional security measures such as next-generation firewalls or secure web gateways won’t shield your infrastructure from attacks. Learn how to protect your DNS today.
Published By: Infoblox
Published Date: Jun 18, 2015
This in-depth white paper from the SANS institute will bring you up to speed on today’s most dangerous vulnerability. In it, you will learn about:
• How DNS works, and why, if unprotected, it can put your network at risk
• The different kinds of DNS attacks—and who’s been hit by them
• Major compliance frameworks that address the problem
• Effective governance and best practices
Published By: Mimecast
Published Date: Jan 11, 2017
Organizations that work with the personal data of European Union residents need to overhaul business processes to avoid the risks of violating the General Data Protection Regulation, which takes effect in May 2018. Penalties for non-compliance could cost your organization upwards of €20 million or 4% of total annual worldwide revenue, whichever is higher.
Mimecast provides numerous ways to help simplify GDPR compliance. Learn how Mimecast Targeted Threat Protection helps ward against impersonation attacks, weaponized attachments, and malicious URLs – offering a comprehensive front-line defense for the personal data entrusted to you when it is attacked via the email vector.
Published By: HP Inc.
Published Date: Sep 11, 2018
A point of sale system is unlike any other piece of technology employed by businesses. It is a sophisticated computer system that manages sensitive customer data in a public space, often accessible by a large number of employees, in addition to customers or anyone else in the area. Because of this, it’s a unique target for compromised data. Plus, it’s mission-critical nature means compromised systems can bring a business to a halt, resulting in lost business.
It is estimated that organizations have a one-in-four chance of experiencing a data breach1. Within the business space, it’s estimated that 89 percent of retail data breaches were targeted at point of sale systems, according to the 2018 Verizon Data Breach Report2. At HP, data integrity is of utmost importance, and we have prioritized advanced security in our technology at every step of the design process.
Today’s thriving High-Tech sector is driven by shrinking product lifecycles, rapid innovation, distributed engineering/manufacturing—and highly demanding customer expectations. The industry needs to deliver on multiple fronts, including:
• Embed customer-centric innovation throughout the lifecycle: Only with customer experience at the core can companies stay ahead.
• Tame ideas into executable products: Detecting early trends and using customer feedback is vital.
• Manage complexity better: Increasing visibility of all product data helps build and manage digital models to use in every business function from R&D to field service.
• Create relevant connected systems: High-Tech innovators use IoT for an ongoing dialogue of customers, devices and manufacturers.
• Provide agility to compete on software, hardware and service: Customers want value from every interaction.
Download your targeted industry analysis to learn more.
Technology is transforming mobility and vehicle ownership. To be a game-changer in the transportation and mobility market, organizations must anticipate customer expectations and deliver compelling experiences.
• Help my customers experience the future: Digitization, VR and interactive experiences show consumers benefits before they are on the road.
• Give my customers enhanced levels of customization: Vehicle personalization transforms a product purchase to a multi-dimensional experience.
• Streamline my product development processes: Innovation increases product diversity while reducing development time and costs.
• Keep me up to speed with new mobility solutions: Organizations must be open to change in imagining how to go from point A to B.
• Prepare me for the shift to Mobility as a Service: MaaS is already affecting transportation and pressuring margins for conventional car manufacturers.
I invite you to download your targeted industry analysis and uncover the expectations to tak
More connected, informed and demanding customers have the financial services sector looking closely at their processes and products. Collaborative digital platforms can transform your value network and approach.
• Improve data insights: Transform legacy systems, manual processes and data silos for consumer-centric collaboration.
• Compete with agile FinTech startups: Use disruptive technologies to meet clients’ changing needs.
• Empower me to make my own decisions: Give self-directed customers exceptional experiences, like rapid enrolment and self-assessment tools.
• Turn regulatory compliance to competitive advantage: Use digitization to improve compliance, reduce risk and enhance governance.
• Improve customer experience through digitization: Reduce regulatory issues, gain insights, increase efficiency and customer-centric innovation.
I invite you to download your targeted industry analysis and uncover the expectations to take into account at every stage to be disruptive in the age o
Tight schedules, cost challenges and lack of visibility can strain relationships in the Architecture, Engineering and Construction (AEC) market. As new technologies raise owner expectations, you need to respond rapidly to customer needs with on-target solutions. You need to know how to anticipate and exceed owners’ expectations. You need to deliver on multiple fronts, including:
• Be a partner not just a supplier: Owners are looking for irreplaceable partners who transparently deliver value.
• Achieve more predictable outcomes: Partnerships build from developing plans, mitigating risks and delivering.
• Deliver on time and on budget: Firms must meet expectations precisely and avoid costly waste and delays.
• Be involved from day one: Owners now expect visibility and involvement across the project.
• Deliver something unexpected: AEC firms need to deliver unique, surprising solutions.
Download your targeted industry analysis to learn more.
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market.
• Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality.
• Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters.
• Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences.
• Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices.
• Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments.
I invite you to download your targeted industry analysis and uncover the expectations to take into account a
Different finance departments want different financial solutions. Some may simply require financial reporting while, at the other end of the spectrum, some will want a comprehensive performance management solution. This paper compares different approaches to these choices that are available for the JD Edwards EnterpriseOne and World Enterprise Resource Planning (ERP) environments. The offerings in this space range from simple reporting tools to complete, integrated solutions. While noting the value that targeted toolsets provide, a survey of the available offerings suggests that most organisations are better served by implementing a holistic, integrated approach rather than a hybrid, multivendor approach.
In the year 2016 alone, the world learned about security breaches that compromised nearly 2 billion records.1 Employee endpoints are increasingly targeted: Nearly two-thirds (64%) of external attacks last year targeted a corporate-owned, employee-owned, or mobile device.2 Data breaches cost companies time and money, weaken brand reputation, and jeopardize customer and employee trust.
Crime overall is decreasing, but chaotic events such as extreme weather, domestic terrorist attacks, gun violence, and opioid-related emergencies are increasing, requiring highly coordinated response protocols. From raucous inner cities to sleepy suburbs, the scope and nature of these threats demand a new way of thinking and acting — a new, frictionless collaboration among agencies, departments, and vendor partners.1
Ideally, public safety professionals are already fitted with the latest smartphones, laptops, and tablets to receive targeted information about situations, individuals, and locations before they respond. However, when police, fire, EMT, first responders, and even utility companies can communicate and share data via secure channels, the severity and length of incidents may be lessened, and lives can be saved.
This is the next phase of digital age public safety. As more public safety leaders get introduced to sophisticated surveillance and big data technologies, they realize
Published By: CheckMarx
Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily.
Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents.
For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
This report aggregates front-line experience to present the key steps organizations can take to harden their infrastructure, improve their responsiveness, and actively disrupt targeted attacks by paying attention IoAs.