Drift and Demandbase are joining forces to
revolutionize the way businesses do accountbased marketing (ABM).
Want to join us?
In this guide, we explore how adopting a
conversational approach to ABM can help you
amplify your existing strategy and help you be
more targeted, proactive, and consistent with
your outreach. When you’re finished reading,
you’ll come away with a step-by-step set of
instructions for implementing a conversational
ABM game plan for your business.
How do you measure security effectiveness? Conventional security solutions may appear to be holding back targeted malware attacks but this eBook shows you how to check the performance of your current infrastructure. Whether you are 'secure', 'infected' or 'recovering', you can benefit from a Threat Discovery Assessment.
Learn about the evolution of targeted attacks, the latest in security intelligence, and strategic steps to keep your business safe. Download the whitepaper now to learn what you need to create a resilient infrastructure to guard against targeted attacks.
Virtualization is no longer an “emerging” technology. Its potential to increase the efficiency of IT infrastructures has become widely recognized. But key questions are raised in the early stages of virtualization planning: should it be implemented only for new projects, or applied to existing infrastructures? Should opportunities be pursued on a case-by-case basis, or targeted as a broader goal of IT strategy?
Tune into this Web Seminar to hear BPM industry analysts, Dr. Bruce Silver and Amy Lipton share how dynamic BPM powered by the IBM Smart SOATM approach can help you react quickly and drive ROI. After the seminar you'll receive a complimentary IBM BPM assessment for a targeted analysis of your current situation.
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
With the support of SAS, the Internet of Things Institute developed the 2017 Internet of Things ROI Research Study to gather real-world insights, lessons learned and future guidance from current users of IoT technology and advanced analytics. This selective sample of IoT users offers valuable insights to both IoT innovators and organizations still waiting to see how the technology evolves before investing.
Multiple business layers and functions have input into IoT decision making. Discover which layer was most critical to success for those organizations that have achieved the highest percentage of their targeted ROI. Learn about the main drivers of success for IoT users achieving higher returns. Lastly, the results highlight six primary factors that can undermine an IoT initiative and how they can be prevented.
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen.
SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Sophisticated advanced targeted malware requires a sophisticated approach. This solution brief explains how to defend your organization with a comprehensive, layered approach that identifies, contains, and remediates these insidious threats.
Smart and malicious advanced malware is targeted stealthy, evasive, and adaptive. Sandboxing and other stand-alone products can't do the job on their own. This editorial brief explains why you need an arsenal of layered, integrated defenses to protect against these sophisticated threats.
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.
We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Protecting a business – including its information and intellectual property, physical infrastructure, employees, and reputation – has become increasingly difficult. Online threats come from all sides: internal leaks and external adversaries; domestic hacktivists and overseas cybercrime syndicates; targeted threats and mass attacks. And these threats run the gamut from targeted to indiscriminate to entirely accidental.
Like many security trends and frameworks, the early stages of adoption often involve inconsistent definitions, challenges with justification and management communication and an unknown path to implementation. In this white paper, we:
• Review the current threatscape and why it requires this new approach
• Offer a clarifying definition of what cyber threat Intelligence is
• Describe how to communicate its value to the business and
• Lay out some concrete initial steps toward implementing Intelligence-Led Security
In this white paper, we examine notable trends and events in physical security from 2014 and assess what security professionals should expect in 2015. 2014 was truly an unpredictable year in the physical security and executive
protection worlds, as large scale events targeted for disruption were executed relatively smoothly, while unforeseen developments in Ukraine and the Ebola outbreak caught many off guard.
Looking ahead to 2015, we predict that local issues will continue to gain global importance, threat actors and activists will find new ways to utilize social media to spread their messages, and the lines between physical and digital threats will continue to converge. We also highlight ongoing developments in France,
Mexico, Ukraine, and Germany.
Watch the Better Defend Your Network from Targeted Attacks webinar to learn about the broad array of enhancements and new capabilities that enable you to better defend your network from advanced malware threats.
Watch this webinar for a discussion on:
• Advanced threats and their potential points of entry
• Why Advanced Targeted Attacks will continue to confound organizations with even the best defenses
• Methods, practices, and technologies to help quickly detect and respond to these advanced attacks
The targeted attacks and advanced threats that are increasingly used to breach enterprise networks are purpose-built to evade traditional defenses. Enterprises require an advanced approach to protection that identifies these attacks and enables organizations to prevent breaches and their costly consequences. Read this white paper to learn how the Trend Micro Custom Defense can prevent the collateral damage associated with targeted attacks and advanced threats.
Watch this video to learn why you should defend against targeted attacks, and how the Trend Micro Custom Defense provides unique solutions to detect, analyze and respond to your attackers.
Webinar Brought To You By CDW-Trend Micro
Published By: LogRhythm
Published Date: Feb 22, 2018
The traditional approach to cybersecurity has been to use
a prevention-centric strategy focused on blocking attacks.
While prevention-centric approaches do stop many threats,
many of today’s advanced and motivated threat actors are
circumventing these defenses with creative, stealthy,
targeted, and persistent attacks that often go undetected
for significant periods of time.
Published By: LogRhythm
Published Date: Feb 22, 2018
Security and risk management leaders are implementing and expanding SIEM to improve early targeted attack detection and response. Advanced users seek SIEM with advanced profiling, analytics and response features.
Damaging widespread attacks such as WannaCry provide grim reminders of how prevalent Ransomware attacks have become. Adversaries are not only launching Ransomware attacks against a wide range of industries, they are consistently evolving their tools, tactics and procedures (TTPs) to foil your organization’s best cybersecurity strategies. A white paper, “Ransomware, a Growing Enterprise Threat,” offers in-depth analysis of Ransomware and explains why organizations can’t afford to ignore this increasingly challenging cyber threat.
Download this white paper to learn
• The evolution of Ransomware and why businesses are being targeted more frequently
• How perpetrators tactics and targets are evolving to maximize profits
• Best practices for protecting your organization from becoming a victim of Ransomware
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next-generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand?
This white paper, “The Five Essential Elements of Next-Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP.
Download the white paper to learn:
• Details on the five essential capabilities that define true next-generation EPP and why they are so important
• A matrix that evaluates and compares the potential impact of different solutions
• A list of top questions to ask
Stories from the front lines of Incident Response in 2018 and insights that matter for 2019
Threat actors are continuously adopting new means to achieve their objectives. Drawn from real-life client engagements, the annual CrowdStrike Cyber Intrusion Services Casebook 2018 provides valuable insights into ever-evolving attacker tactics, techniques and procedures (TTPs).
The CrowdStrike Cyber Intrusion Services Casebook, 2018 provides expert, real-world analysis and practical guidance that can further your organization’s progress toward that goal. It also describes the strategies the CrowdStrike Services team used to quickly investigate, identify and effectively remove dangerous threats from victims’ networks.
Download the Cyber Intrusion Casebook to learn:
• The emerging trends observed in attack behaviors, including the tactics threat actors use to gain entry and maintain a foothold in targeted environments
• Key takeaways — based on the CrowdStrike Services team’s extensive experience
"Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. View this webinar and see how you can:
* Manage your wellness program by defining your workforce according to personas
* Motivate each employee based on fitness goals - regardless of their generation
* Increase engagement with targeted communication and attractive incentives