Published By: Symantec
Published Date: Feb 04, 2015
Seventy percent of Americans are seriously concerned about identity theft. More than two
thirds of online shoppers donít complete their purchase because of price. In the world of
e-commerce, you need a targeted marketing strategy to ensure youíre offering customers the
reassurance and guarantees they need to browse and buy confidently. Symantecís Norton
Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on
investment when they use it. For merchants and customers alike, itís satisfaction guaranteed.
Published By: EverString
Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.
In this ebook we will take you through:
- The foundation of Account-Based Marketing
- Why ABM has become so popular
- How to select your target accounts
- How to build a data-backed ABM strategy
- How to implement an ABM strategy
Published By: Engagio
Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts.
The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to ďstart now,Ē particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, itís important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective?
Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.