Text messaging is simple, concise and compatible with virtually every mobile device, operating system and wireless carrier, making it very appealing to financial advisors and their customers. However, if used for business communications, texts can create tremendous risk.
Less than a third of financial firms have a text supervision solution in place according to the Smarsh 2016 Electronic Communications Compliance Survey, the largest compliance gap facing financial firms today. Text messaging can’t be ignored by firms any longer.
We live in a data-driven world where businesses
increasingly expect data to flood through their networks
at optimum speeds to do their jobs better, smarter, and
faster. Today, 75% of the workplace is said to be the
millennial generation(1), and many believe that millennial
workers are addicted to the “instant gratification”
phenomenon. This is a generation that grew up with
texting, instant messaging, social media, and more, all at
their service to deliver conversations and information in
an instant. As the speed of our data-driven world
continues to increase, so are the expectations of
workers whose jobs rely on instant data-driven communications.
Corporate computers and information and communications systems (collectively, “electronic resources”) remain the workhorse for most businesses, even as alternatives, such as third-party text messaging services, external social media, and cloud computing, flourish. Employees rely on corporate electronic resources for e-mail, calendaring, business contacts, Internet access, document creation and storage, and a multitude of other business applications. Consequently, for employers, it is critical to establish and maintain their right to inspect all information stored on, and to monitor all communications transmitted by, corporate electronic resources. The corporate acceptable use policy is the linchpin of that effort.
The ten tips below are intended to aid employers who either want to implement an acceptable use policy for the first time, or who need to update their policy.
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
Today, most healthcare professionals carry mobile phones. These phones are capable of sending and receiving text messages; immediately, non-intrusively and cost effectively. Text messaging has opened up a revolutionary way for healthcare organizations to interact with their health care staff. This document will help the reader to understand the costs associated with current staffing organizations' communications and identify a cost effective alternative.
Published By: BlueHornet
Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.