As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
Need a new approach to application integration that accelerates customer time to value? Read the Gartner report and learn how to select the right platform for your organization. Plus, learn why more customers are selecting Dell Boomi AtomSphere® integration platform as a service (iPaaS) for its ease of use and rapid development characteristics to address your business line integration needs.
Read this report to learn how cloud-managed integration delivers 2.5 times faster time-to-value, reduces the total-cost-of-ownership (TCO) by as much as 40 percent, and delivers business results for companies such as AAA, GoPro and Kelly-Moore.
Learn how multinational pharmaceutical company, Novartis, was able to achieve greater agility, faster time to value, and lower total-cost-of-ownership (TCO) by consolidating and retiring its traditional middleware solutions and moving to cloud and mobile integration scenarios.
Is your organization positioned to enable social across the enterprise? Download this ebook from the Altimeter Group and Oracle Social Cloud team to learn:
The value of social business transformation
Six steps to becoming a social business
Despite the availability of a large potential workforce, finding, developing and retaining the right talent can be time consuming, frustrating, and sometimes an exercise in futility. Organizations that combine technology with enhanced employee value propositions are finding some answers to these challenges. Three things can help overcome these very real obstacles: a clear value proposition, empowered employees, and a forecast of future needs.
Download our new White Paper on Turning Potential Workforce into the Right Talent Strategy to learn how you can conquer these hurdles and help your business thrive.
GigaOm is seeing a new breed of services that promise to accelerate the mobilization of existing enterprise applications and business processes. Early mobile-application development solutions (MADP) were resource-intensive, requiring custom client code for each supported platform, as well as an on-premise middleware layer to connect mobile clients to enterprise backend systems. In this new model, code-free, configuration solutions - aimed at business analysts and lines of business- are revolutionizing the landscape, consolidating tools and services to simplify cross-platform enablement, and reducing time to deploy and cost tremendously.
This report describes mobile-application configuration (MAC) tools, articulates their business value and suggests conditions under which they may be a good choice for an organization.
Published By: AdAgility
Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
In the age of the empowered individual, organizations must rethink the workplace with the employee at the center of the business.
Business leaders are now facing a host of new challenges and opportunities associated with their workforces. On one hand, the demographics of their workforce are changing with a new type of employees coming on-board. At the same time, the nature of the employee relationships are rapidly changing. This session will focus on recent research from the IBM Institute for Business Value about how to make sense of these workforce changes and take actions that will benefit your organization.
Join this virtual discussion between industry thought leaders to learn how to:
Separate the myths from realities related to the Millennial workforce.
Understand the value provided by alternative work arrangements and the independent worker.
Identify opportunities for your organizations to better adapt to these shifts within the workforce.
Learn the reasons why a holistic view of risk in your company is essential in times of financial turbulence - and how many companies are adding value through governance, risk, and compliance (GRC) initiatives. (Economist Intelligence Unit, 2009)
This Aberdeen Research brief hones in on the critical time element of a Best-in-Class BI strategy. The research shows that these top performers are leveraging real-time or near real-time analytics in order to proactively manage their business and drive substantial performance improvements.
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics.
This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.
The ‘lights on’ challenge, where organizations purely focus on the day-to-day running of the organization, continues to leave little scope for innovation. Ever-increasing IT backlogs, together with support and resourcing issues, compete for attention with compliance projects and new innovation. A breakthrough is needed.
Greater IT efficiency cannot be achieved by a small fix here or there – a new way of thinking is required to help deliver value and address your operational challenges. Here are ten actions your organization can take on this journey of major change.
Deliver value back to the business faster than before with the Micro Focus Enterprise solution set. Micro Focus' products for IBM zEnterprise make your mainframe work even smarter. Successfully achieve rapid Time to Value of core mainframe applications, helping tackle the growing IT innovation, maintenance and compliance backlog.
Faster application service delivery is achieved through technology that transforms mainframe application analysis, modernization, development, testing and workload optimization.
The right test data management solution accelerates time to value for business-critical applications and builds relationships and efficiencies across the organization. IBM InfoSphere Optim Test Data Management closes the gap between DBAs and application developers by providing all teams with accurate, appropriately masked and protected data for their work. Developers can confirm that new application functionalities perform as expected. QA staff can validate that the application performs as intended based on the test cases, and that integrations work properly. And business leaders can be more confident that competitive functionality will be delivered on time with less risk.
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers.
Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
IBM’s new PowerLinux servers appeal to Linux buyers? Linux buyers are driven by the price advantages that Linux offers as compared with other operating environments (Linux is free open source code) Windows and Unix are chargeable licensed code). Linux buyers, therefore, look first and foremost at the total cost of acquisition of Linux based servers. Linux buyers also want rapid time to value (fast deployment); they often use decentralized procurement processes; they want their Linux servers to be simple to use and manage."
IBM believes the Data Warehouse market continues to expand and adapt to address new requirements for user self-service, increased agility, requirements for new data types, lower cost solutions, adoption of open source, driving better business insight, and faster time to value.
"Cloud, Mobile and Social are today's communication and engagement models for customers, employees and partners. And to support these models, your infrastructure needs to be simple, flexible, stable, scalable and highly secure. While the changing market dynamics provide growth opportunities for businesses, capitalizing on them requires organizations to build new capabilities that:
Enable continuous delivery of new features
Shorten product innovation time to market
Bring the business value chain closer to customers, partners and employees
Ensuring your data is compliant can be a fairly straightforward
task. Your IT team works their way through the checklist, and
stays out of trouble with lawyers and regulatory agencies.
There’s value to that. But true data protection is more than
regulatory compliance. In fact, even if you’re compliant, your
organization could still be at risk unless you strategically identify
and protect your most valuable data.
Traditionally, you’ve been presented with IT security
metrics—sometimes reassuring, other times alarming. But
simply reviewing IT security metrics is not meaningful in and
of itself. As an executive, you don’t evaluate issues in siloes.
Instead, you excel at assessing issues in the broader context
of your organizational operations. In other words, technical
security data and metrics lack value unless viewed through
the lens of business risk.
When you’re presented with IT security metrics, your
question is: What does this mean for my business? And
ultimately, what data should I
Customer engagement has emerged as the most critical
competitive factor in the current environment. Fueled
by widespread mobile access and constant social
connectedness, customers are demanding that every
interaction, across every channel, be simple, streamlined
High expectations mean high stakes. When options
abound and patience is low, customers don’t stick around.
Companies need to get it right the first time.
This new customer-centric standard and the ability to
connect directly with customers is fueling a depth and
breadth of enterprise reinvention. Ensuring that every
customer experience across every conceivable channel
delights and adds value calls for a Smarter Process approach
and a new perspective on business process management.