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Published By: Adobe     Published Date: Oct 10, 2019
Wenn Ihre Organisation eine Lösung zur zentralen Verwaltung sämtlicher digitalen Inhalte sucht oder dem Marketing-Team die Erstellung und Veröffentlichung von Content für verschiedene Touchpoints erleichtern möchte, ist ein Content-Management-System (CMS) unumgänglich. Jedes Unternehmen strebt nach „Content Velocity“ – der Bereitstellung von mehr Content in kürzerer Zeit  –, kommt dabei aber unterschiedlich schnell voran. Auch die Kenntnisse über die Möglichkeiten von CMS variieren. Worauf sollte Ihre Organisation also bei der Auswahl einer neuen Lösung achten?
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Adobe
Published By: Gleanster Research     Published Date: Aug 30, 2013
Supercharge your online shop! By combining the First Spirit CMS and IBM WebSphere Commerce you get the freedom and flexibility you need to establish a meaningful and personalized consumer experience across almost any touch-point. That means more flexibility and more revenue.
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Gleanster Research
Published By: Epsilon     Published Date: Aug 23, 2012
Onboarding is a critical marketing process that helps dial in new and existing customers to your organization, introduces products to meet specific needs, and ends with high-touch service that engages consumers.for the long term.
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onboarding, account retention, crm, customer relationship marekting, customer retention strategies
    
Epsilon
Published By: Curalate     Published Date: Jan 09, 2017
Learn how leading brands are influencing millennial shopping behaviors across key digital touch points. Download now!
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millennials, digital touchpoint, product-level image
    
Curalate
Published By: Curalate     Published Date: Jan 10, 2017
Driving authenticity from dreaming to sharing. Download this guide from Curalate to learn more.
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visual content, digital touchpoint, lifestyle content
    
Curalate
Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
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customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy
    
Nanorep
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
    
Bronto
Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. It’s high time to make some changes and adapt performance management strategies to better reflect the changing dynamics of the modern workforce and ensure employees reach their potential. Check out “10 Counterproductive Performance Management Assumptions You're Still Making” and see how you can improve your talent development initiatives to increase the productivity and impact of your employees. In this ebook, we'll touch on: • how goals are set and achieved • flaws and biases in manager's assessments • what truly motivates employees • and more Download your copy and get started!
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software
    
Cornerstone OnDemand
Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing, customer lifecycle
    
Marketo
Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
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mobile maturity, digital experience, mobile marketing investment, mobile strategy, marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe
Published By: CA Technologies     Published Date: Jun 04, 2015
As organizações ágeis de hoje delegam às equipes de operações um tremendo desafio: implementar novas versões em produção imediatamente depois de completar o desenvolvimento e a prova. Para garantir a implementação exitosa dos aplicativos, se requer um processo automático e transparente. Este proceso é conhecido como Zero Touch Deployment™. Este white paper revisa os dois enfoques de Zero Touch Deployment: uma solução baseada em scripts e uma plataforma de automatização da implementação. O artigo explica como cada um pode resolver os principais desafios tecnológicos e organizacionais que enfrentam as organizações ágeis quando elas se dispõem a por em prática um sistema de implementação automática.
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CA Technologies
Published By: Coupa     Published Date: Mar 07, 2016
Less can really mean more. Less paper pushing and less human touch mean more visibility, more compliance and more savings across the organization. Download your guide to touchless e-Invoicing to learn why.
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Coupa
Published By: Coupa     Published Date: Aug 10, 2016
Less can really mean more. Less paper pushing and less human touch mean more visibility, more compliance and more savings across the organization. Download your guide to touchless e-Invoicing to learn why.
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business management, automation, best practices
    
Coupa
Published By: Genesys     Published Date: Jun 08, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences • Start small and deploy fast with Microapps
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ai solutions, customer experience
    
Genesys
Published By: Adobe     Published Date: Mar 02, 2017
Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes.
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content, content strategy, design, customer experience
    
Adobe
Published By: Fujitsu     Published Date: Aug 01, 2017
Fujitsu Workplace Assessment offers the ideal first step towards achieving the optimum balance of structure and autonomy for your organization. Get in touch today to find out more about how Fujitsu can help you create a connected, mobile, flexible and secure working environment for all your employees.
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generation y, employees, corporate, technology, byod, workplace, workforce, service delivery
    
Fujitsu
Published By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
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Adobe
Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
Published By: Forcepoint     Published Date: Jun 06, 2019
Things are not as they used to be in the enterprise. Today’s employees are mobile, they’re storing and accessing data in cloud apps, and are in disparate networks. While the present-day digital world has changed, the objective of data protection has not: you must still ensure the security of your critical data and intellectual property without impacting an employee’s ability to do their job. The key is to gain visibility into user interactions with data and applications. Once this is achieved, you can apply a level of control based on the specific user’s risk and the sensitivity or value of the data. An organization’s data protection program must consider the human point — the intersection of users, data and networks. Enterprises must remain vigilant of data as it moves across hybrid environments and highlight the users who create, touch and move data who may pose the greatest risk to an organization.
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Forcepoint
Published By: BMC ASEAN     Published Date: Dec 18, 2018
DevOps is fast becoming a core competency required to gain competitive advantage. At its most basic level, DevOps is a team approach to drive agile modern application development and operations to deliver high quality critical digital business services. Cloud services are fundamentally changing the way applications are developed. The near ubiquitous, lowfriction access to cloud computing for developers, who can literally access powerful computing resources at the touch of a keystroke or swipe of a credit card, has fundamentally altered the software development lifecycle (SDLC).
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BMC ASEAN
Published By: Intel     Published Date: Mar 19, 2019
Digital kiosks are fast becoming ubiquitous in quick-service restaurants, cinemas and retail stores as retailers grapple to embrace automated, digital solutions to keep up with rising labour costs, customer expectations and stiff competition. To maximise the value of self-ordering kiosks, retailers should not perceive digital kiosks as a means to an end but a critical touchpoint within the customer journey. Download the whitepaper to discover how the new generation of self-order kiosks— • Can resolve the challenges of acquiring, training and maintaining a workforce • Can enhance customer experiences throughout the entire shopping and purchasing process • Can facilitate better business decision making through access to valuable customer data
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Intel
Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
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