With the right execution, an effective B2B lead nurturing program begins as soon as a prospect interacts with your content, and continues until a relationship has been built, the lead is qualified and forwarded to a sales person for follow up - which can take months.
However, nurturing has proven to be extremely worthwhile, as half of all buyers' inquiries eventually result in a purchase.
This white paper summarizes the key takeaways of Madison Logic's recent webinar, Lead Nurturing: A Multi-Touch Journey, which features:
Ruth P. Stevens, Adjunct Professor, Columbia Business School; Author, Maximizing Lead Generation: The Complete Guide for B2B Marketers
Erik Matlick, CEO Madison Logic
Lana McGilvray, (Moderator) Principle, Blast PR
Published By: Seamless
Published Date: Jun 18, 2013
Unfortunately, creating a corporate culture that fosters real creativity and innovation can be a daunting task for many companies. Rather than simply giving the mandate, “let’s all be more creative,” companies need to create environments that motivate, support and inspire employees to be creative.
This whitepaper touches on seven simple strategies to fuel creativity in your company.
Published By: Omniture
Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
The move towards self-service is clearly about mitigating costs. But self-service models can also deliver significant benefits to users when they combine the best of online convenience with the insight and personal touch of an experienced sales or service rep.
Nutra-Flo case study that shows cost reduction and increased productivity - team members can carry this capability with them on mobile devices, so they can stay connected with colleagues via instant messaging even when in the field. Lotus Sametime Web conferencing, Nutra-Flo can save travel costs to the Asia Pacific region. Web conferencing allows us to stay in touch with partners around the world without being there in person.
Published By: Quocirca
Published Date: Apr 08, 2009
Monitoring, measuring and reporting on the financial health of an organisation is a basic need that requires effective tools and processes to optimise the end result. Underpinning this is the requirement for planning capabilities, utilising scenario and what if analysis with simulations and other forward looking capabilities. The new primary research presented in this report shows that most organisations still have much to do.
Published By: Quocirca
Published Date: Apr 08, 2009
The automation of traditional paper based processes with technology can lead to unnecessary complexity. This leads to increased costs and other challenges which can be avoided if solutions are simple and fit closely to the business task in hand.
Published By: Godfrey
Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Putting the "Touch" in Multi-Touch: An in-depth look at the future of interactivity, is a must-read for anyone looking to understand how multi-touch technology works, examining the history and future of multi-touch.
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions.
Like Natanya Anderson’s feature on how Whole Foods Market is
thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
Think about the process in your company for a minute. How much time and money is wasted waiting for an invoice to arrive, then walking the document around to be coded, approved, and finally paid? Discover how a touchless invoice processing can help.
Published By: Allscripts
Published Date: May 01, 2014
Pottstown Medical Specialists, Inc. (PMSI), is one of the earliest adopters of the Patient Centered Medical Home (PCMH). Allscripts TouchWorks enabled the organization to exceed at meeting PCMH standards, exponentially raising their level of care while receiving significant financial incentives.
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
Many small business people today are constantly on the move. So when it comes to purchasing new computers, it’s tough to decide whether a desktop, laptop, or tablet will give you the most bang for your buck.
Download this 2-minute video to learn how a small business owner chose the Dell XPS 18 Portable All-in-One Desktop with Touch and got all three options in one, with benefits including:
o The new Windows, which allows for increased productivity and ease-of-use with touch-based apps
o Desktop power made portable
o A huge 18.4” Full-HD touch display for amazing presentations (no need to lug a projector)
o Built-in feet, with an optional docking stand and keyboard for when you’re in the office
Download this short video and see how the Dell XPS 18 can help organize your life and solve your digital business challenges.
Published By: Sitecore
Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
Providing a superior experience for citizens and constituents is
not easy, and gone are the days when problematic customer
interactions can be smoothed over by empathetic service representatives.
In an omni-channel world, the number of citizen
touchpoints is not only increasing, but is increasingly automated,
and governments will not get many chances to take the
steps that are required to make things right. Unlike at any other
time in history, the quality of your operations will shine through,
in virtually every interaction with the citizen.
A Smarter Process approach helps you to
reinvent business operations in the era of the citizen.
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
The Adobe marketing guide shows you how to:
• Identify the data you need to map your customers’ journeys.
• Coordinate channels and use their strengths to deliver the best customer experiences.
• Apply technology to build customer relationships, improve loyalty and increase ROI.
As organizações ágeis de hoje delegam às equipes de operações um tremendo desafio: implementar novas versões em produção imediatamente depois de completar o desenvolvimento e a prova. Para garantir a implementação exitosa dos aplicativos, se requer um processo automático e transparente. Este proceso é conhecido como Zero Touch Deployment™. Este white paper revisa os dois enfoques de Zero Touch Deployment: uma solução baseada em scripts e uma plataforma de automatização da implementação. O artigo explica como cada um pode resolver os principais desafios tecnológicos e organizacionais que enfrentam as organizações ágeis quando elas se dispõem a por em prática um sistema de implementação automática.