touch

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Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer
    
SAP
Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions
    
Adobe
Published By: GlowTouch     Published Date: Apr 29, 2015
Learn the best practices for building a productive, reliable, high-quality global team and see how you can improve your organization’s overall efficiency while also improving scalability, productivity and reducing costs.
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GlowTouch
Published By: GlowTouch     Published Date: Apr 29, 2015
Learn what questions you should ask a potential support provider and see the right way to outsource your customer support.
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GlowTouch
Published By: Oracle     Published Date: Apr 27, 2015
In the white paper, leading CFOs share perspectives on building and developing finance departments. Findings underscore value in the human touch and investment in new technology. The paper distills six rules for drawing talent to—and results from—finance departments in the Digital Age.
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finance, management, retention
    
Oracle
Published By: Scripted     Published Date: Apr 10, 2015
This ebook will alleviate the challenges of creating effective and quality content in today's new SEO landscape. We'll touch on the history of the Google algorithm updates, discuss Panda 4.0 and 4.1, and break down the state of content marketing and the emergent best practices.
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google seo, algorithm changes, algorithm ecosystem, content management, marketing, best practices, content marketing
    
Scripted
Published By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this year • How retailers are dealing with the obstacles of cross-channel practices • Why smartphones are becoming the new retail hub
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customer experience, personalization, mobile, retail, adobe, marketing, trends, cross-channel, smartphones
    
Adobe
Published By: STANLEY Healthcare     Published Date: Mar 24, 2015
Like many senior living communities across the country, the staff of The Terraces of Los Gatos works hard to ensure a safe and peaceful environment for their residents. In 2011, two primary concerns for administrators were the need to reduce pressure ulcers by ensuring a regular and auditable turning schedule for each resident, as well as the desire to reduce frequent audible fall alarms, which were bothersome to both staff and residents. Read this case study to learn how The Terraces of Los Gatos ensures dignified resident care with a completely touch-free monitoring solution.
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patient safety monitoring, healthcare, retirement community, resident care, nursing
    
STANLEY Healthcare
Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing, customer lifecycle
    
Marketo
Published By: LogMeIn     Published Date: Mar 19, 2015
Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.
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customer experience, customer satisfaction, purchasing, customer journey
    
LogMeIn
Published By: CA Technologies     Published Date: Mar 10, 2015
Im Jahr 2007 führte Apple das iPhone ein, das effektiv das erste Smartphone war. Mit seiner Touchscreen-Benutzeroberfläche und der Möglichkeit, schlanke Apps auszuführen, revolutionierte das iPhone den Markt für Mobiltelefone.
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CA Technologies
Published By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
Published By: LifeLock     Published Date: Mar 02, 2015
Every interaction, every communication, every touch point creates a digital breadcrumb — a piece of data that can put people at greater risk of identity theft. This paper from Forrester Research compares various segments and demographics to understand which groups are at the greatest risk of identity theft.
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LifeLock
Published By: Sitecore     Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: Micro Focus     Published Date: Feb 24, 2015
With today’s ‘touch of a button’, always-on lifestyles, consumers expect information to be quickly accessible to customer-facing staff. They expect the same efficiency they get from their own phones or devices. Yet all too often business data is mired in outdated, slow systems and applications. These systems are difficult to work with, making each call or transaction slow to process as a result. This impacts customer satisfaction and reduces throughput. It affects productivity.
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microfocus, rumba, customer service, real time web application, insurance quotes, business efficiency
    
Micro Focus
Published By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
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quantcast, display
    
Quantcast
Published By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
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mobility, business intelligence, multi-channel analytics
    
Adobe
Published By: Dell     Published Date: Feb 02, 2015
Windows 8.1 is ready to give your business the tools you need to meet your workers' changing IT needs in a way that's reliable, productive and secure. Designed to respond equally well to touch as it does to a keyboard and mouse, read this paper to learn more about how the new Windows addresses today's workforce needs by enhancing mobile productivity, end-to-end security, and addresses virtualization and management advancements.
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dell, windows, productivity, security, apps, integration, platforms, microsoft, business, management, compare
    
Dell
Published By: ClearSlide, Inc     Published Date: Jan 29, 2015
As a sales coach, you can make a big impact on you team's goal attainment by helping your team make small changes that will make a big impact on their productivity. In this guide, you'll learn 10 ways that you can improve your sales team's productivity with easy changes to what they are doing every day. From helping them understand the "formation" needed to win to gamifying their day, you'll learn actionable tips that your team can start using today.
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sales, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales management
    
ClearSlide, Inc
Published By: Oracle     Published Date: Jan 28, 2015
Whether they call it “omnichannel” or something else, in 2014 most retail executives agree that delivering a consistent brand experience across all channels is a vital component of go-forward retail strategies. In fact, close to 95% of retailers define their retail strategy as “omnichannel,” up from 88% last year according to a recent survey conducted by Retail Touch Points. Read the 2014 report to hear what your peers are saying about the pursuit of omnichannel success.
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Oracle
Published By: Oracle     Published Date: Jan 28, 2015
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
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Oracle
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
Healthcare providers are starting to realize that using electronic communication, collaboration, and social networks to keep in touch with each other and with patients can improve the quality of care they provide. However, it also exposes them to risk since the information they share on these networks has to be protected in order to meet specific regulatory guidelines, like those mandated by HIPAA. The prescription for success is to consider compliant use of these networks before and while they are being used and the technology that helps achieve that goal. Read this paper to gain an understanding of: What the regulatory landscape of the healthcare industry looks like What concerns you should be aware of from a legal perspective
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electronic communications, hipaa requirements, social networks, compliance
    
Actiance, Inc.
Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive
    
Adobe
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