touch

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Published By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
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marketing attribution, attribution models, impressions, web searches, display advertising
    
Quantcast
Published By: Polycom     Published Date: Dec 18, 2014
It’s not just about reducing travel... The value that video adds goes far beyond the removal of the need to travel. Video isn’t just in a ‘conference room’ – it’s wherever people choose to work. Use video for your next meeting to overcome the expectation that ongoing help and support is required. Hold your next external meeting over video to give it that personal touch.
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polycom, video technology, video benefits
    
Polycom
Published By: Oracle     Published Date: Dec 11, 2014
"It’s not a secret: Your prospects are learning about your products without your help. The hidden sales cycle has emerged over the past decade as the world has moved online. Before, the only way customers and prospects could get information about your products and services was by talking to you. Today, talking to you is the last thing they do. By the time they finally get in touch, most of them will have made their decisions. No more than ever, you must have a strategy in place to engage prospects anytime. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” "
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sales cycle, oracle, eloqua, online information, eguide
    
Oracle
Published By: Jive Software     Published Date: Dec 02, 2014
Customer interactions today span multiple touch-points. As such, businesses are constantly seeking ways to adapt their activities to interact with buyers through the most relevant channels. While this pursuit helps firms better connect with clients, it also means capturing data related to different views / parts of the customer journey. Failure to connect these pieces results in disconnected customer messaging. Watch this webinar today to learn how social collaboration tools help companies overcome this challenge.
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customer interactions, customer data, social collaboration
    
Jive Software
Published By: G/O Digital     Published Date: Nov 13, 2014
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
    
G/O Digital
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe
Published By: Allscripts     Published Date: Oct 22, 2014
Download this case study to learn how Hutchinson Clinic, an independent, multi-specialty practice, was able to reduce costs, manage their patient population, and have 100% of their providers successfully attest for Meaningful Use Stage 1 with Allscripts TouchWorks® EHR solution
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allscripts, open ehr core, ehr solution, hutchinson clinic, care model, oncology, multi-specialty
    
Allscripts
Published By: LogMeIn     Published Date: Oct 10, 2014
This report outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
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logmein customer service technology, intergrated contact center, customer experiences, customer technology, contact center
    
LogMeIn
Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
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omni-channel strategy, contact center integration, customer experience
    
IBM
Published By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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oracle, marketing, cloud, connected, customer, modern, optimize, marketing
    
Oracle
Published By: join.me     Published Date: Sep 22, 2014
This paper takes a look at over emphasis of customer touchpoints and helps explain how the customer experience can be enhanced by looking at the bigger picture.
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join.me
Published By: CA Technologies     Published Date: Sep 11, 2014
This article reviews two approaches to Zero Touch Deployment—a script-based solution and a release automation platform.
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application release automation, deploying releases, zero touch deployment
    
CA Technologies
Published By: CA Technologies     Published Date: Aug 19, 2014
There are few concerns more critical to the success of an enterprise than the performance of its applications. Business applications are the engines that keep the business moving, representing both the touch points for customers as well as the means of interaction among employees. If the performance of critical applications is restricted in any way, the business can suffer irreparable damages.
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ca technologies, application performance management, capacity management, business applications, business integration
    
CA Technologies
Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
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ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM
Published By: Lumeris     Published Date: Aug 04, 2014
Providers need new engagement strategies and workflows, such as those offered by Lumeris, which empower consumers to make educated health choices and become partners in their own wellness. In turn, patients need the right support from their providers, in innovative, high-touch forms, so they can make the right health care and financial choices for themselves and their families. Lumeris offers five strategies for effective consumer engagement, as well as the high-touch, technological know-how to activate patients.
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lumeris, consumer engagement strategies, accountable patients, accountable physicians, accountable providers, provider patient relationship, healthy behavior change, value based care
    
Lumeris
Published By: IBM     Published Date: Jul 07, 2014
Forrester states that businesses today struggle to understand and leverage the tools necessary to create and manage unified, multichannel Digital Customer Experiences across multiple touchpoints including, web and mobile experiences for customer transactions and mobile applications. Read this report to understand how IBM's Digital Experience software is delivering solutions for the emerging Digital Customer Experience platform and integrating best-of-breed components into software offerings that manage multiple facets of the Digital Customer Experience.
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ibm, forrester, digital, customer experience, platforms, integration
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
"Organizations have always looked for better ways to reach, communicate and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and orgnaiztaions look for consistency in delivery of contents across touchpoints. Learn how IBM’s portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition"
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ibm, omni-channel, digital, leading, digital experience, multichannel
    
IBM
Published By: CA Technologies     Published Date: Jun 27, 2014
Cet article examine deux approches du Zero Touch Deployment : une solution basée sur les scripts et une plate-forme d’automatisation de la mise en production. Il indique comment chacune de ces approches peut résoudre les principaux défis technologiques et organisationnels face auxquels se trouvent les organisations agiles lorsqu’elles décident d’implémenter un système de déploiement automatique.
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application release automation, deploying releases, zero touch deployment
    
CA Technologies
Published By: Phunware     Published Date: Jun 24, 2014
For event producers and franchise owners, keeping fans engaged and committed is crucial to maintaining and growing the business’ success. Download our guide and get insight on, why event marketers are losing touch with fans, why move to mobile and how to increase fan engagement—both at the event and beyond.
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sports franchises, mobile apps for fans, sports team mobile app
    
Phunware
Published By: CA Technologies     Published Date: Jun 05, 2014
A white paper reviewing the two approaches to zero-touch deployment.
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application release automation
    
CA Technologies
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint
    
Adobe
Published By: Allscripts     Published Date: May 01, 2014
Pottstown Medical Specialists, Inc. (PMSI), is one of the earliest adopters of the Patient Centered Medical Home (PCMH). Allscripts TouchWorks enabled the organization to exceed at meeting PCMH standards, exponentially raising their level of care while receiving significant financial incentives.
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allscripts, pottstown medical specialists, pmsi, patient care, finanicla advantages, touchworks, ehr, best practices
    
Allscripts
Published By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
Published By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
    
Quantcast
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing
    
IBM
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