Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
This comprehensive hosted service blocks email threats before they can touch the network, integrating powerful anti-spam and anti-phishing with award-winning antivirus and anti-spyware. Security leader Trend Micro updates and tunes the solution to keep the customer's network secure while saving valuable IT resources.
The move towards self-service is clearly about mitigating costs. But self-service models can also deliver significant benefits to users when they combine the best of online convenience with the insight and personal touch of an experienced sales or service rep.
The native speakers of the islands of Hawaii probably had no notion of the inadequacy of the Word and Email duopoly to corporate communications when they coined the term Wiki - literally meaning fast. However, Wikis have grown into just that -- a fast and efficient way of fostering knowledge sharing across corporations worldwide; combining elements of Word, email, RSS, plugins and other relevant technologies.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Published By: Intermec
Published Date: May 07, 2009
For companies that are evaluating mobile computers, several key considerations should drive the decision. Among these are whether the solution fits now, whether it will fit in the future and whether it will pay for itself in the short term.
Published By: Quocirca
Published Date: Apr 08, 2009
Monitoring, measuring and reporting on the financial health of an organisation is a basic need that requires effective tools and processes to optimise the end result. Underpinning this is the requirement for planning capabilities, utilising scenario and what if analysis with simulations and other forward looking capabilities. The new primary research presented in this report shows that most organisations still have much to do.
Published By: Quocirca
Published Date: Apr 08, 2009
The automation of traditional paper based processes with technology can lead to unnecessary complexity. This leads to increased costs and other challenges which can be avoided if solutions are simple and fit closely to the business task in hand.
Nutra-Flo case study that shows cost reduction and increased productivity - team members can carry this capability with them on mobile devices, so they can stay connected with colleagues via instant messaging even when in the field. Lotus Sametime Web conferencing, Nutra-Flo can save travel costs to the Asia Pacific region. Web conferencing allows us to stay in touch with partners around the world without being there in person.
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet. Read More.
Businesses are experiencing a dramatic increase in spam and email-based attacks. These assaults not only hurt employee productivity, they consume valuable IT staff time and infrastructure resources. These threats can also expose organizations to data leaks, compliance issues and legal risks.
Trend Micro's SaaS email security solution blocks spam, viruses, phishing, and other email threats before they touch your network, helping you reclaim IT staff time, end-user productivity, bandwidth, mail server storage and cpu capacity. Optional content filtering enforces compliance and helps prevent data leaks.
Published By: Godfrey
Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Social and business networking sites are changing the way people talk online. Sites like Facebook, MySpace and Bebo help friends stay in touch while LinkedIn and Plaxo mainly connect business users. They are very popular but present new challenges to IT managers. They seem to have come out of nowhere. For example, Facebook currently has 70m users, 40% of which are located in the US. The rapid growth of such sites is part of the problem. Companies risk being caught off guard. Learn how to protect your business from threats posed by online social networking in this 7 Step Guide for IT Managers.
This 34 page guide readies you for a Salesforce Mobile rollout.
Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
Published By: Omniture
Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.