Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation.
Read this report to discover:
ē how and why the marketing organisation must transform
ē why CMOs must expand their knowledge and responsibilities beyond traditional marketing
ē how to measure success in a customer-centric environment
ē seven key actions for creating a customer-centric marketing organisation.
Published By: Evariant
Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Centerís Health Fact Sheet (
Published By: Location3
Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements
customers using programmatic, Connected TV media buys, we were able to drive
significant increases in total sales and total revenue while spending nearly 76%
less in advertising dollars than Traditional TV.
In addition, customers engaged via our Connected TV advertising purchased both
higher quantities of Edible Arrangementsí items and higher priced items as a result.
In conclusion, our test proved our hypothesis that Connected TV can drive
significantly better ROI than traditional television advertising.
Published By: pepperjam
Published Date: Jun 18, 2019
Itís no secret: Traditional affiliate marketing metrics simply donít work. And thatís because the customer journey isnít linearóand your metrics shouldnít be either.
Reaching, engaging, converting: these are the actions that matter most. Let us show you how to determine key goals and objectives to ensure your affiliate strategy is poised to reach, engage and convert throughout the entire customer journey.
Youíre almost there! Just complete the form to download Traditional Affiliate Marketing Metrics Donít Work today!
Engaging potential buyers in todayís complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the timeóand the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics arenít delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere itís on the tip of everyoneís tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and
ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business ó if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge.
The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust.
Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues.
Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This yearís report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
Published By: Claravine
Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing
which marketing spend is truly effective, and how to optimize that
spend. At the heart of the issue lies the challenge of ensuring the
data quality and consistency exists to make decisions based on
Why is this a problem? First, effective tracking is reliant on the
consistent, complete application of campaign tracking codes and
associated metadata, which has traditionally been a manual, ungoverned
process. Adding to this complexity has been the dramatic
expansion of digital marketing point solutions, and the disparate
teams expected to execute across each of these channels and geographies.
The result is what you would expectóhighly inaccurate,
incomplete, and inconsistent data that must be manually cleaned
before reporting is possible.
Fortunately a solution exists. Progressive marketing leaders are
implementing Digital Experience Data Management (DXDM), ensuring
the rich, consistent insights critical to ma
Published By: Wpromote
Published Date: Sep 10, 2019
While profit-driven marketing isnít new, many brands
still focus on metrics that distract from the true goal:
The shift to profit-driven marketing begins with
reevaluating traditional KPIs. Certain metrics have
become so ingrained in marketing plans that thereís
no consideration about whether they are still relevant.
Ready to start prioritizing profit? Learn more
about how Wpromote can help.
Published By: Oracle OMC
Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually.
Yet even the largest and most well-resourced players canít
simply spend their way to success. Competing with Amazon
and adjusting to the changing demands of consumers
means taking a hard look at the engines driving e-commerce
and digital marketing operations, scouring for missed
opportunities, and investing in the technologies that will
fuel the innovations of tomorrow.
Published By: Oracle OMC
Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players canít simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
Published By: Seismic
Published Date: May 14, 2019
Content is the backbone of marketing departments across the globe.
Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment.
So, what's the problem you ask? The problem is that leads don't necessarily translate to revenue. For content to truly be worth the investment, it needs to result in a measurable return.
This guide unlocks how to find the answer to the often asked question: How much revenue are your content efforts driving?
Published By: Silverpop
Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand.
Download here to learn more!
Published By: Polycom
Published Date: Jul 24, 2014
Consumers anointóand abandonóproviders with breathtaking speed, causing seismic shifts in the market. This new era of consumers is also increasingly difficult to define, no longer neatly fitting into traditional marketing segments. With the rise of emerging markets and micro-segments, manufacturing is confronting the challenge of mass customization.
The question is not if or when but how: Customers are demanding variety, and manufacturing companies must deliver.
Whatís key to making this work? Big data visibility, flexible processes, and an agile ecosystem that can move swiftly to serve an increasingly fragmenting, but exceptionally demanding consumer base.
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customeródespite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
Published By: EverString
Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.
In this ebook we will take you through:
- The foundation of Account-Based Marketing
- Why ABM has become so popular
- How to select your target accounts
- How to build a data-backed ABM strategy
- How to implement an ABM strategy
Modern Marketing Is
About Being in the NOW
Traditional B2B marketing and sales tools
were built for a world that no longer exists. They
were designed with companies in mind, not
customers. The focus was on capturing as many
leads as possible, not providing people with the
best experience possible.
Reacting to our customerís ďmoments of truthĒ will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: itís the new marketing imperative.