Published By: Motorola
Published Date: Aug 09, 2007
In this paper, two case studies illustrate different approaches to unlocking the value of existing investments through mobilization. Each case study provides an overview of an application we mobilized, identifies the characteristics that made the application a good candidate and explains the value realized by enabling access to these applications from mobile devices.
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.