Published By: Progress
Published Date: Oct 09, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
The client – a leading multi-line insurance provider working across life, general and health verticals – was looking for innovative solutions to adapt to the dynamic operational landscape. The focus was on combining high levels of operational expertise, tight financial discipline and technological excellence to deliver stronger balance sheets.
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time.
Ovum’s Index assesses and ranks the major vendors in the location platform market.
According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
The Internet of Things (IoT) stands to benefit a number of key public sector subverticals, particularly public safety, because it will be leveraged to enhance real-time situational awareness, improve response times and safety, function as a force multiplier, help minimize operational expenditures, and facilitate evidence-based operations and real-time safety decisions.
The following questions were posed by Cisco to Dr. Alison Brooks, research director, on behalf of Cisco's customers.
Learn what Forrester has uncovered in their latest report on Enteprise Mobility trends.
During the past two years, Forrester has seen the number of enterprise mobility inquiries increase nearly 55%, jumping to 550-plus inquiries in 2008. In the past year, we have seen a spike in the number of inquiries focused on mobile network architecture, new types of mobile devices, and deploying vertically focused mobile applications that address the needs of workers in certain industries (e.g., retail, transportation, and healthcare).
Organizations with employees in the field need to ensure access to the right tools and information when and where employees need it. To help on-the-go employees, crafting an app strategy to empower field teams is crucial for success and productivity. Highlighted below are a few examples of what’s possible in the construction vertical, as well as general field sales, when resources are paired with iOS.
Trader Interactive provides marketing services and technology solutions to
customers across seven verticals. Their customer support team was bogged
down with associating support requests with the appropriate cases in
Salesforce, and they needed a solution to streamline their work. Now, the
customer support team enjoys Gmail integration with Salesforce, and the
sales team takes advantage of multi-step campaigns, email tracking, and
much more. Overall, they’ve been able to work more efficiently and provide
better value to their customers. Let’s check out their story.
Published By: MediaMath
Published Date: Feb 27, 2015
“Advancing Practices in Real-Time Marketing,” a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
Published By: OneLogin
Published Date: Oct 24, 2017
We’re living through a time where people,
organizations and societies not only rely but thrive
upon secure, simple and fast access to information.
From small businesses, startups, enterprises and
global conglomerates across all verticals; to local, state
and federal governments; to educational institutions
and nonprofits, we are continuously investing in
our employees, devices, applications, networks and
infrastructure that enable us to drive our collective
Ten years ago, business and technology leaders
catalyzed a cloud app revolution that has changed the
way organizations manage IT. However, through this
transformative shift, the core requirements of IT remain
the same. Technology leaders are responsible for
ensuring that 1) information assets remain confidential
and protected, 2) information systems are available
and operational, and 3) people are empowered and
productive with the apps and information they need.
IAM is a technology and security discipline
Blockchain is reimagining the way enterprises operate. It’s a powerful new
enterprise technology that can be used across vertical and application
domains to realize greater efficiency, support new business models
and revenue sources, and enhance the security and elevate the trust of
HfS published the Top 10 Cognitive Assistant Service Provider report that explores the emerging conversational service provider ecosystem across key areas including execution ability, innovation capability, and the voice of the customer. The conversational services called as Cognitive Assistants, go beyond the traditional chatbots and augment human-customer interaction across both front- and back-office business operations. IBM was recognized for its market leadership in Cognitive Assistant that harness the power of IBM Watson capabilities – including NLP, conversation and analytics. HfS also merits IBM for demonstrating the greatest volume and depth of cognitive assistant use cases across industry verticals and enterprise processes.
FIGHT THE FOMO! MAKE SURE YOU CHOOSE THE RIGHT MOBILE ENGAGEMENT VENDOR
You've been tasked with evaluating mobile engagement vendors. Now what?
Be sure you’re asking the right questions. We’ve gathered questions 14 key areas to ask vendors based on a few data sets — high-level thoughts from analyst firms like Forrester, the best questions prospective customers ask us, what we wish customers in certain verticals would ask, and more. It's thorough and it’ll give you a solid, informed place to start.
Download the RFP template and get:
? A comprehensive list of 150+ questions in 14 key areas — and the business reasons behind asking them
? Recommendations for vertically-specific questions to ensure you’re including what’s most critical to getting your needs met
BlueArc’s Titan 3000 Series is designed to meet the requirements of today’s sophisticated enterprise data centers and vertical applications with new levels of storage performance, scalability and reliability. Titan is the first storage solution that consolidates and manages up to 4 petabytes of data in a single storage pool.
The Constellation AstroChartTM supplies a visual guide of the trends impacting Data to Decisions. After
assessing boardroom priorities, organizations should employ AstroCharts to inform
This report contains two AstroCharts: one identifying Business Trends and one identifying Technology
Trends. The AstroCharts’ vertical axes plot “Organizational Adoption” rates from Mainstream to
Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an
organization’s business model, from Incremental to Transformational to Exponential. The Constellation
AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the
dynamics impacting the entire market.
This report applies Constellation’s AstroChart to the Constellation’s business theme of Data to
Decisions. This research domain examines the enablement of data-driven decisions across organizations.
Holistic, data-informed decisions require a multidisciplin
Have you ever wondered how push notifications impact app user retention rates?
This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not.
We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn.
This 61 page benchmark report is full of data points, insights and recommendations.
Download it to learn about:
• The impact of messaging at different intervals in the app user lifecycle
• Recommendations on when & what to message to increase new user retention rates
• Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
Published By: Workday
Published Date: Sep 14, 2018
Customer insight professionals won’t want to miss this Forrester report on professional services automation (PSA) tools. See how Workday and other vendors perform when it comes to functionality, vertical market focus, and more. Read the report to get an overview of 17 PSA providers, along with recommendations to help you find a vendor that fits your firm's needs.
With physical and online information security always growing stronger and harder to crack, fraudsters gravitate toward the weakest link in your security—your contact center and voice channels. For many years, our annual fraud reports have shown that fraudsters increasingly exploit the phone channel. Fraud rates continue to increase every year, and this year is no different.
Between 2016 (1 in 937 calls) and 2017 (1 in 638 calls), the overall voice channel fraud rate increased by 47%, continuing on the upward trend from last year 113% increase.1 From 2013 through 2017 we have seen the fraud rate climb over 350%, with no signs of slowing down. It is important to note, that some verticals (i.e. Retail) experience even higher fraud rates than shown here.
Published By: Workday
Published Date: Jul 30, 2019
To help you find the PSA tools best suited for your firm, Forrester’s report “Now Tech: Professional Services Automation Tools, Q2 2018” separates vendors by size, functionality, geography, and vertical market focus.
Published By: Incapsula
Published Date: Nov 06, 2017
Being aware of the risks and costs associated with DDoS attacks, most enterprises protect their websites and network infrastructure with some sort of mitigation solution. However, as the threat landscape continues to evolve, it’s getting harder to gauge your organization’s DDoS readiness and identify the soft spots in your defenses.
The calculator measures your DDoS resiliency score based on a short questionnaire about your network infrastructure, security products and procedures.
The results are provided in a detailed report that includes:
Your DRS score, its meaning and implications
Technical evaluation of a virtual penetration test
Comparative analysis of your DRS within your business vertical
Suggestions for improving your security posture
The purpose of this design guide is to present the requirements and considerations relevant to the transportation vertical along with design options, best practices and configuration guidelines. While this design guide is focused on Shortest Path Bridging (SPB-M) based networks, it also addresses data networking solutions applicable for this transportation vertical.
Although several modes of transport exist, this document focuses on rail (metro, heavy, light) and road transport. More specifically, this document focuses on the fixed network infrastructure underpinning the multiple systems that enable the safe and reliable operation of rail and intelligent transport systems.
To find out more download this whitepaper today.
How can this growing acceptance of the mobile platform — across geographies, verticals, cultures and even age groups — be leveraged and extended to secure traditional digital identities in both the physical and online spaces?
In this e-Guide, we recap Windows Mobile OS's evolution and look at the wide array of Windows Mobile-powered devices available to untethered today's workforces. We'll explore where and why Windows Mobile OS devices are used to support a wide range of mobile apps, from vertical business automation to knowledge worker access.
It’s no secret that more companies are adopting cloud ERP solutions to help them grow their operations while keeping overhead costs low to better compete in the global economy. Cloud solutions deliver increased agility, responsiveness, and real-time insights to improve operational efficiency and increase profits. Although broader ERP solutions can provide value, focusing on the needs of your specific industry requirements can enhance your investment. Join this webcast, sponsored by Sage, to learn how an industry-focused cloud ERP strategy can help your business grow.