Live streaming is attracting viewers online to watch major sports events, play games, participate remotely in educational
opportunities, and bid at live auctions. But today, the latency of online video stream delivery is typically too long to provide the
viewing experience users expect, resulting in unhappy viewers and lost revenue. Fortunately, new live streaming technology
makes it possible to deliver live streams in less than a second, enabling exciting new experiences that engage viewers in multiple
ways. For organizations that need to distribute live streams, it’s about increasing audience size and revenue. For viewers,
watching streams in realtime with interactive data integrated with the live video enables new possibilities for how they can
interact with you and each other. Read this brief to learn how sub-second latency streaming enables new business opportunities
by making live viewing a more interactive social experience.
Quality matters, but despite advances made in video streaming technology, delivering great quality live video over the
Internet is still not easy. There are challenges with predicting the scale and potential audience location; challenges with
managing complex encoder and origin technology; challenges of delivering video securely and reliably over the Internet;
and challenges of protecting live streams. Add to that the range of devices, the complexity of live event production, and
the demand for HD and 4K image quality and you get a scenario that is more complicated than ever before.
Online video’s explosive growth has created tremendous new opportunities for engaging
customers and developing new revenue streams. But despite the fact that video is becoming
increasingly central to many online business strategies, many publishers still lack the tools and
data to understand what factors are important in keeping their audiences engaged.
In this whitepaper, we present data from the first ever large-scale scientific study that shows how
video performance quality affects viewer behavior. The results help to shed light on important
considerations that can help businesses craft a successful online video strategy – boosting their
business bottom line and ultimately reaping the rewards of online video’s vast potential.
This white paper reveals how extensive deployment of video surveillance places heavy demands on network resources. The mission-critical network must therefore be able to support the high-bandwidth required by video traffic efficiently, with multiple stringent QoS levels.
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now.
Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory,
and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev