Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Regardless of whether your data resides on-premises, in the cloud, or a
combination of both, you are vulnerable to security threats, data breaches,
data loss, and more. Security is often cited as a concern for organizations
who are migrating to the public cloud, but the belief that the public cloud
is not secure is a myth. In fact, the leading public cloud service providers
have built rigorous security capabilities to ensure that your applications,
assets, and services are protected. Security in the public cloud is now
becoming a driver for many organizations, but in a rapidly evolving
multicloud environment, you must keep up with changes that might
impact your security posture.
This eBook outlines the three core recommendations for cloud security
across Amazon Web Services (AWS), Microsoft Azure, and Google
Both the speed of innovation and the uniqueness of cloud technology is
forcing security teams everywhere to rethink classic security concepts
and processes. In order to keep their cloud environment secure,
businesses are implementing new security strategies that address the
distributed nature of cloud infrastructure.
Security in the cloud involves policies, procedures, controls, and
technologies working together to protect your cloud resources, which
includes stored data, deployed applications, and more. But how do you
know which cloud service provider offers the best security services? And
what do you do if you’re working on improving security for a hybrid or
This ebook provides a security comparison across the three main public
cloud providers: Amazon Web Services (AWS), Microsoft Azure, and
Google Cloud Platform (GCP). With insight from leading cloud experts,
we also analyze the differences between security in the cloud and
on-premises infrastructure, debunk
In the Garage, you work side by side with IBM experts to create first-of-a-kind MVPs, experiment with emerging technologies and quickly learn from failures. In this webinar hear from Ed Forman, Partner of Cognitive Process Transformation at IBM. Ed has partnered with organizations across industries including automotive, life sciences, financial services and telecommunications. In his work with the IBM Garage he has helped shape an award-winning method for innovation that has transformed business models for Fortune 500 clients. Listen to this 30-minute presentation to find out more.
"The mandate for procurement organizations is clear – cost reduction alone no longer ensures success; creating value is equally important. How was Horizon Blue Cross Blue Shield able to achieve their desired future state? In this webinar, we will discuss:
• Why procurement needs a strategic makeover, the current adoption of emerging technologies by procurement, and the challenges faced by procurement exec
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
Today, deep learning is at the forefront of most machine learning implementations across a broad set of business verticals. Driven by the highly flexible nature of neural networks, the boundary of what is possible has been pushed to a point where neural networks outperform humans in a variety of tasks, such as classifying objects in images or mastering video games in a matter of hours. This guide outlines the end-to-end deep learning process implemented on Amazon Web Services (AWS). We discuss challenges in executing deep learning projects, highlight the latest and greatest technology and infrastructure offered by AWS, and provide architectural guidance and best practices along the way.
This paper is intended for deep learning research scientists, deep learning engineers, data scientists, data engineers, technical product managers, and engineering leaders.
The European Union’s new regulatory framework for data protection laws, the General Data Protection Regulation (GDPR), became enforceable on 25 May, 2018. Under GDPR, organisations have new obligations to improve the security and privacy practices for the personal data they collect and use. With these new obligations comes the potential for heavier fines and penalties. Fortunately, Amazon Web Services (AWS) can help guide your organisation toward compliance under the new requirements. Take advantage of our services, resources, and experts as you navigate these changes.
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: consider the local culture and the people, prioritize basic needs and requests, work at overcoming silos and encourage collaboration across departments, and consider each “smart” initiative as an integral part of an overall city system. A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovation, and su
This paper examines how cities are using cloud technology to address public challenges, using the framework of the global coalition, Smart Cities Council. This framework promotes three core values for smart cities: livability, providing clean, healthy living conditions without pollution and congestion; workability, providing an enabling infrastructure (energy, transportation, internet connectivity) and high-quality jobs; and sustainability, doing so at no cost to future generations, as the Council puts it. This paper proposes a fourth core value, inclusivity: provisioning services to all city residents regardless of their background.
Government agencies often look to promote new technology for cost-savings and efficiency, but it does not stop there. The second and third-tier effects of technology can be long lasting for citizens, businesses, and economies. When public institutions adopt the cloud, they experience an internal transformation. Inside an organization, cloud usage drives greater accessibility of data and information sharing, increases worker productivity, and improves resource allocation. The external benefit of the cloud is recognized through a government’s ability to put reclaimed time and resources toward serving citizens. This includes provisioning public services, such as occupational-skills training, quicker and more effective service delivery, a pathway to a more productive workforce, and ultimately, a boost to local development. This whitepaper examines the enterprise-level benefits of the cloud, as well as the residual impact on economic development. The U.S. Economic Development Administration
In January 2016, the Federal Risk and Authorization Management Program released a draft of its high-impact baseline for moving federal data to the cloud. Not long after, Amazon Web Services (AWS) accepted an offer to pilot the new security threshold. AWS worked with FedRAMP to develop a set of standards under which highly sensitive government data could securely migrate into cloud environments. If ever you doubted that cloud computing was the new frontier for federal data and software management, look around. Over 2,300 government agencies worldwide have already migrated to the AWS Cloud. And in the U.S., this will only increase with the release of FedRAMP’s high baseline standards. Previously, CSPs could only become certified at a low or moderate baseline under FedRAMP, meaning agencies had no security baseline from which to spring their sensitive data into the cloud. These new standards effectively represent the fall of the final formal barrier to federal cloud computing. Terabytes o
Amazon Web Services (AWS) provides rapid access to flexible and low-cost IT resources. With cloud computing, public sector organizations no longer need to make large upfront investments in hardware, or spend time and money on managing infrastructure. The goal of this whitepaper is to help you gain insight into some of the financial considerations of operating a cloud IT environment and learn how to maximize the overall value of your decision to adopt AWS.
This document provides information to assist customers who want to use AWS to store or process content containing personal data, in the context of common privacy and data protection considerations. It will help customers understand: the way AWS services operate, including how customers can address security and encrypt their content, the geographic locations where customers can choose to store content, and the respective roles the customer and AWS each play in managing and securing content stored on AWS services.
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology.
Innovation requires many ingredients: a great idea, creativity, persistence, the right data, and technology. Governments around the world are taking advantage of the cloud to reduce cost and transform the way they deliver on their mission. The expectations of an increasingly digital citizenry are high, yet all levels of government face budgetary and human resource constraints. Cloud computing (on-demand delivery of IT resources via the Internet with pay-as-you-go pricing) can help government organizations increase innovation, agility, and resiliency, all while reducing costs. This whitepaper provides guidelines that governments can use to break down innovation barriers and achieve a digital transformation that helps them engage and serve citizens.
DigitalOcean commissioned Cloud Spectator to evaluate the performance of virtual machines (VMs) from three different Cloud Service Providers (CSPs): Amazon Web Services, Google Compute Engine and DigitalOcean. Cloud Spectator tested the various VMs to evaluate the CPU performance, Random Access Memory (RAM) and storage read and write performance of each provider’s VMs. The purpose of the study was to understand Cloud service performance among major Cloud providers with similarly-sized VMs using a standardized, repeatable testing methodology. Based on the analysis, DigitalOcean’s VM performance was superior in nearly all measured VM performance dimensions, and DigitalOcean provides some of the most compelling performance per dollar available in the industry.
Over the last several years, DigitalOcean has built out its feature set in a way that has taken it from a provider of cheap and simple virtual machines (VMs) to a legitimate public cloud alternative, most recently adding support for Redis and MySQL to its managed database services. As its services evolve, it continues to experience healthy growth and maintain popularity among the independent developer audience. Over the past two years, DigitalOcean has accelerated the velocity of its feature development, looking to better meet the needs of a business audience. By emphasizing a simplified feature set, pricing structure and user experience, even as it expands its competitive footprint in the shadow of public cloud vendors such as Amazon Web Service (AWS), Microsoft Azure and Google Cloud Platform (GCP), Digital Ocean continues to help define what it means to be an alternative public cloud in a market dominated and largely defined by hyperscalers.
As organizations expand their cloud footprints, they need to reevaluate and consider who has access to their infrastructure at any given time. This can often be a large undertaking and lead to complex, sprawling network security interfaces across applications, workloads, and containers. Aporeto on Amazon Web Services (AWS) enables security administrators to unify their security management and visibility to create consistent policies across all their instances and containerized environments. Join the upcoming webinar to learn how Informatica leveraged Aporeto to create secure, keyless access for all their users.
Delivering complex, enterprise applications requires careful planning and execution to avoid common challenges when scaling. The XebiaLabs DevOps Platform's end-to-end release pipeline orchestration provides the reliability and repeatability needed to overcome those obstacles while deploying on Amazon Web Services (AWS). In this on-demand webinar, XebiaLabs will explore five ways to scale and streamline application deployments on AWS and hybrid environments.
Webanwendungs- und DDoS-Angriffe lassen sich nicht vorhersehen und treffen Unternehmen ohne Vorwarnung. Für die meisten DDoS-Angriffe (Distributed Denial of Service) ist nicht viel Know-how erforderlich. Angreifer können günstig Ressourcen mieten, die auf entsprechenden Seiten leicht zu finden sind. Trotz des geringen Preises führen DDoS-Angriffe zu vielen Problemen:
• Verlust vertraulicher Daten
• Niedrigere Nutzerproduktivität
• Beeinträchtigung von Partnerschaften und Kundenbeziehungen
Je nach Branche können sich so schnell Schäden von Zehntausenden US-Dollar ergeben – in einigen Fällen geht der Schaden sogar in die Millionen. Nur 2 % der Unternehmen gaben an, ihre Webanwendungen seien in den vergangenen 12 Monaten nicht Opfer eines Angriffs geworden. Bei 98 % war das Gegenteil der Fall.
Sicherheit und Performance wurden einst als separate Aspekte angesehen, für die ganz unterschiedliche Lösungen erforderlich sein sollten. Cyberkriminelle haben jedoch neue und überaus effektive Möglichkeiten gefunden, die Ihre Website in beiderlei Hinsicht gefährden. Erfolgreiche Lösungen müssen daher Sicherheitslöcher stopfen und parallel die Performance am Frontend optimieren. Wie ist das möglich? In diesem Bericht gehen wir auf browserbasierte Lösungen ein, welche gleichzeitig die Sicherheit optimieren und die Performance für den Endnutzer verbessern.
Wir untersuchen verschiedene Techniken für den Umgang mit inhaltsbezogenen Browserproblemen, wie z. B. HSTS, Inlineframe und Prefetching. Der Bericht behandelt zudem Service-Worker- und browserbasierte Skripts, die viele Sicherheits- und Performanceoptionen bieten.
Laden Sie den Bericht jetzt herunter und erfahren Sie, wie Sie Sicherheit und Performance gleichermaßen verbessern können.
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage.
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"Flash has permeated enterprise storage in small, medium-sized, and large enterprises as well as
among webscale customers like cloud and service providers. It is available in a variety of different
system architectures, including internal storage, hyperconverged and converged platforms, and shared
storage arrays. Revenue driven by shared storage arrays, of both the hybrid flash array (HFA) and the
all-flash array (AFA) type, is much larger than from other segments today and will continue to dominate
enterprise storage spend through at least 2020."