Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
Published By: Marketo
Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including:
What is sales and marketing alignment
- The benefits of sales and marketing alignment and why it is important
- How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage
- How to structure your organization to promote alignment
- How to create service-level agreements
Published By: Mintigo
Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed.
Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.