Download this eBook for a closer look at how online efforts are driving business growth including:
- Where is eCommerce headed? Well, where would you like it to go?
- What matters most to distributors in eCommerce?
- What about eCommerce and ERP?
- Distributor ERP best practices
- Epicor eCommerce solutions
"The percentage of consumers making purchases online has officially outpaced those who donít.
But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are.
The time is now for brands to step into the e-commerce game and figure out the best approach for them.
In this white paper, weíll dive into six critical components that all brands should be watching as the industry evolves:
- Customer connections
- Relationships with retailers
- Quality of product content
- Marketplace management
- Social commerce influence
- Big data for brands"
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, thereís never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailersí sites, and more than half will opt to buy directly from brand manufacturers when given the option.
After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved.
But how can you know when itís time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time