"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies.
Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.
In this webinar, you'll learn:
*The biggest areas of opportunity for B2B social media
*The 3 types of social CMOs
*How to manage expectations and find your internal champions
*Real-world use cases and best practices from CMOs just like you
Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures.
WHY SHOULD THE TARGET AUDIENCE CARE?
Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out.
Three best practices to design your org for successful experience delivery:
Cultivate the right skills and find the right talent for customer obsession
Set up org structures that encourage cross channel collaboration
Embrace the possibility of using external support to address the challenges of change management
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide!
The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe.
Key topics that you’ll read more about in this year’s report:
• Optimising customer experience and delivering personalised experiences in real time.
• Using data better for smarter audience segmentation and targeting.
• Be wary of walled gardens. Control and own the data, and always be compliant.
• Automation is the future. Understand the benefits, learn how to u
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels
Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.
76% of marketers agree that personalization is driving increased need for more assets.
88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.
With a hybrid content and experience solution, Synopsys saw:
o A 40% increase in productivity
o Reduction from 2 weeks to 2 hours to restructure content
WHY SHOULD THE TARGET AUDIENCE CARE?
Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
In this Playbook, we will explore a variety of organizations that have embarked on new ways of using IT Service Management technology to support and accelerate growth. Leaders from top worldwide organizations share how they have extended Cherwell Service Management to manage processes, build inviting customer experiences and accelerate success quickly and efficiently.
This whitepaper captures the lessons learned from various Project Liberate engagements worldwide and presents best practices from these case studies as well as advice on negotiating strategies. The information is based on publicly available data sources (which are subject to change as offerings change), customer feedback, and IBM’s own experience in dealing with these offerings. Learn more today!
With ever-increasing data growth worldwide, organizations must find smarter ways to store and manage their massive volumes of data. Learn how IBM® Tivoli® Storage Management software solutions help to maximize your current storage environment and reduce operational and capital costs while improving service and managing risks.
GFI MailEssentials for Exchange/SMTP/Lotus is a server based anti-spam, anti-phishing and email management solution, which is used by 80,000 customers worldwide. The latest version uses two anti-spam engines, along with advanced spam filtering techniques, to give administrators a high spam capture rate straight out-of-the-box, with minimal configuration. GFI MailEssentials also minimizes false positives, so you do not need to worry about important emails being marked as spam.
Living in a connected world, many of the economic and intellectual barriers that once separated the world’s businesses no longer exist. Free trade, growing labor markets, increased capital, and business and technology standards contribute to a worldwide information-based economy. People and businesses work together in ways never before possible. As local economies adapt to this new world of work, certain worldwide trends emerge. These trends define how your company conducts business and how you work with information and other people.Learn more by downloading this paper.
Did you know that 61 telcos worldwide reported a loss of up to 10% of revenue due to order fallout? Why is this happening? How else is order fallout affecting companies? This report by Vanson Bourne, an independent research firm, examines the scope and nature of the problem. Business transaction assurance-making sure orders process successfully-may seem simple but it isn't. Learn about the challenges that telecommunications experts face and why current monitoring and management systems can't do the job.
A safe, healthy childhood should be an inalienable human right, but that is not the case forfar too many children around the world. Each day, 24,000 children die worldwide becauseof poverty. 640 million children are without adequate shelter and 400 million have no access to safe water. Even in a prosperous country like the United States, nearly 40 percent of children live in low-income families, and some communities resemble similarly impoverished areas of the developing world.
Adobe is synonymous with PDF for good reason - Adobe Systems, Inc. invented the PDF (Portable Document Format) as an "open" specification. Since being introduced it has been implemented by more than 1,800 hardware and software vendors worldwide.
Transform your businesses to be smarter, greener and more cost effective by renewing your Software Subscription and Support. Watch our video and learn about the benefits of renewing on-time direct from Debbie Landers, Vice President, Worldwide Client Support, Information Management Software.
With around $900 billion of waste in global manufacturing supply chains*, it’s clear there’s scope to cut costs dramatically and create new value. As manufacturing regains favor with economic and political stakeholders worldwide, progressive enterprises are exploring ways to work more efficiently using asset information, system integration and process innovation.
Transform your businesses to be smarter, greener and more cost effective by renewing your Software Subscription and Support. Watch our video and learn about the benefits of renewing on-time direct from Debbie Landers, Vice President, Worldwide Client Support, Information Management Software
The impact of new mobile technology can be dramatic for small and midsize firms, and there is clear opportunity for improving worker efficiency while ensuring network security. Read the questions posed by SAP to Raymond Boggs, vice president of IDC's Small/Medium Business Research practice, on behalf of SAP's customers.
Although IDC is expecting worldwide spending on business analytics software to be $33 billion in 2012, technology is only part of the story.
The growing demand for faster response and deeper business insight is forcing companies to adopt a more pervasive approach to business intelligence (BI) that supports evidence-based decision making.
Higher BI and analytics competency and pervasiveness are achieved when organizational culture, business processes, and technologies are designed and implemented with the goal of improving or automating all strategic, operational, and tactical decision making capabilities of all stakeholders.
Access this paper to learn essential best practices for creating a solid BI and analytics strategy.
Loyal and satisfied employees are the foundation of successful business performance, particularly as organizations increasingly look to their employees to drive productivity gains and stir innovation. Yet, new research shows employee loyalty slipping worldwide. The importance of building and rebuilding employee loyalty is paramount for organizations that want to retain their top talent and avoid the high costs associated with high turnover. In this white paper, we offer 10 strategies to foster employee engagement and motivation.
While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.
Enterprises worldwide rely on network high availability for business continuity. Find out how the capabilities that are part of your next-generation firewall can help ensure that your network is up and running all day, every day.