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Published By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC
Published By: Site Pro PPC     Published Date: May 14, 2009
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC
Published By: Blue Coat Systems     Published Date: Aug 12, 2013
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
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blue coat, ssl, ssl visibility
    
Blue Coat Systems
Published By: Infinidat EMEA     Published Date: May 15, 2019
2017 no fue un año fácil para los CIO/CISO, y 2018 tampoco da muestras de serlo. Con tantas brechas en los datos acaecidas tan solo en 2017 y capaces de acabar con la carrera de cualquiera, (Equifax, Uber, Yahoo son algunos ejemplos), y los requisitos normativos reforzados a nivel mundial, los CIO/ CISO tienen la responsabilidad corporativa de replantearse su enfoque sobre la seguridad de los datos.
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Infinidat EMEA
Published By: Centrify Corporation     Published Date: May 22, 2018
A significant paradigm shift occurred in the last few years. Much like other technological shifts of the last decade — when cloud computing changed the way we do business, agile changed the way we develop software and Amazon changed the way we shop — Zero Trust presents us with a new paradigm in how we secure our organizations, our data and our employees. While difficult to identify the precise tipping point, one thing is certain: what were once extraordinarily high-profile, damaging breaches are no longer extraordinary. In just the last 18 months, Yahoo, Accenture, HBO, Verizon, Uber, Equifax, Deloitte, the U.S. SEC, the RNC, the DNC, the OPM, HP, Oracle and a profusion of attacks aimed at the SMB market have all proven that every organization — public or private — is susceptible. The epiphany behind the paradigm shift is clear: Widely-accepted security approaches based on bolstering a trusted network do not work. And they never will. Especially when businesses are dealing with skill
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Centrify Corporation
Published By: Infinidat EMEA     Published Date: May 14, 2019
2017 and 2018 were not easy years to be a CIO or CISO, and 2019 isn’t showing any signs of being easier. With so many career-ending-level data breaches in 2017 (e.g., Equifax, Uber, Yahoo, to name a few) and with the stronger regulatory requirements worldwide, CIOs/CISOs have a corporate responsibility to rethink their approach to data security. Regulatory compliance aside, companies have a responsibility to their customers and shareholders to protect data, and minimize its exposure not only to external attackers but also to employees. The most common method of data breach in 2017 was a phishing email sent to a company’s internal employees (See 2017 Data Breach Investigation Report), This makes employees unwillingly complicit in the data breach. Over 80% of successful cyberattacks have a critical human element that enabled them. The average employee who opens the innocent-looking attachment or link, is unintentionally jeopardizing a company’s data. While there is no 100% protection, th
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: May 14, 2019
2017 war kein einfaches Jahr für einen CIO / CISO, und auch 2018 gibt es derzeit keine Anzeichen dafür, dass es einfacher wird. Bei so vielen Datenverstößen, die sogar Karrieren beendeten, allein im Jahr 2017 (Equifax, Uber, Yahoo, um nur einige zu nennen) und mit weltweit verschärften regulatorischen Anforderungen haben CIOs / CISOs die unternehmerische Verantwortung, ihren Ansatz zur Datensicherheit zu überdenken. Abgesehen von der Einhaltung gesetzlicher Vorschriften sind Unternehmen gegenüber ihren Kunden und Aktionären verp?ichtet, Daten zu schützen und ihre Gefährdung nicht nur gegenüber externen Angreifern, sondern auch gegenüber Mitarbeitern zu minimieren. Die im Jahr 2017 am häu?gsten genutzte Methode für Datendiebstahl war das Phishing, welches sich an interne Mitarbeiter von Unternehmen richtete (siehe Report zur Untersuchung von Datenverstößen im Jahr 2017). Damit wurden diese Mitarbeiter unwissentlich mitschuldig an der Datenverletzung: Über 80% der erfolgreichen Cyber-An
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: May 14, 2019
2017 n’a pas été une année facile pour les DSI / RSSI et 2018 ne semble pas montrer des signes d’embellie. Etant donné le grand nombre de compromissions de données aux conséquences dramatiques (Equifax, Uber, Yahoo pour ne citer que quelques exemples) et compte tenu du renforcement des obligations réglementaires dans le monde, les DSI / RSSI sont contraints de devoir revoir leur approche de la sécurité des données.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: May 15, 2019
Il 2017 non è stato un anno facile per essere un CIO / CISO e il 2018 non sembra mostrare alcun segno di miglioramento in tal senso. Con così tante violazioni di dati in grado di rovinare un’intera carriera nel solo 2017 (Equifax, Uber, Yahoo per citare solo alcuni casi) e con requisiti normativi più rigorosi in tutto il mondo, i CIO / CISO hanno la responsabilità societaria di rivedere il loro approccio alla sicurezza dei dati.
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Infinidat EMEA
Published By: Workday     Published Date: Jan 09, 2019
You know your company culture is a huge factor in attracting great employees as well as keeping them happy. But how do you actually change your culture and deliver meaningful employee experiences? Libby Sartain has a few ideas. As a proven HR superstar, she’s led culture overhauls at places such as Southwest Airlines and Yahoo. Discover Libby’s secrets to creating a positive, sustainable culture and employee experience.
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Workday
Published By: Sponsored by HP and Intel ®     Published Date: Nov 15, 2012
The IT industry has a habit of latching onto buzzwords and applying them everywhere. "Cloud" is no exception.So,to understand cloud computing, let's ground the conversation in some definitions.
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intel, myth of cloud computing, amazon, salesforce, yahoo, mircrosoft, cloud computing myths
    
Sponsored by HP and Intel ®
Published By: Oath     Published Date: May 31, 2017
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
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search advertising, native advertising, search ads, native ads
    
Oath
Published By: Oath     Published Date: Nov 20, 2017
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
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Oath
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
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adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat, periscope, paid impressions, organic impressions, yahoo, bing, google, ctr, optimization, cpc, tablet, smartphone, desktop
    
Adobe
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
    
Oneupweb
Published By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
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searchignite, google, bing-yahoo, search alliance, ppc, click-through rates, ctr
    
SearchIgnite
Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search
    
Kenshoo
Published By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
    
Ensight
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords, analysis, traffic
    
Webmarketing123
Published By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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adobe, benchmark, search, spend, cpc, pla, advertising, google, yahoo, bing, tends. device, ctr, germany, mobile, keywords, audience
    
Adobe
Published By: Gigya     Published Date: Jun 30, 2010
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.
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gigya, social identity, social media, branding, brands, facebook, myspace
    
Gigya
Published By: Yext     Published Date: Apr 15, 2013
The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare
    
Yext
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