The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
We are fully entrenched in the digital age, so much so that you're probably reading this with a smartphone or mobile device within arms length. Similarly government is also making the shift towards a digital future.
But with moving away from paper-based records and towards digital data, there are new opportunities for potential security risks regarding government data and content. As cyberthreats continue to grow in number and sophistication, agencies should be looking at features to secure every level of their digital infrastructure and content.
Check out this new pocket guide to learn content security best practices, why it matters, government rules and regulations related to digital data and its associated security and content challenges. You’ll also learn tips and tricks to apply at your agency to make sure your content is secure.
With the explosion of touch points and ways to communicate, the public today is more connected than ever before with the government. The transformation for your own agency can begin right now. We’ve created this roadmap for understanding what best practices exist and how we can surprise and delight your users with new digital services. You’ll also learn new strategies to help put your agency on the path to digital transformation, as well as practical tips for getting the job done.
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
Published By: Adverity
Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation.
Scaling your business with Marketing Intelligence
Building a data strategy to stay ahead of the curve
Mastering the end-to-end data management process
Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it!
Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
By placing the future of transportation in the cloud, governments can improve the performance of technology infrastructure and focus on delivering innovative services to citizens, without increasing costs. You can start that journey today.
In this eBook, you will learn about:
• Life-saving digital initiatives on US streets
• Valuable data insights across UK airports
• Scalable ticketing services for Turkey’s Istanbul Deniz Otobüsleri ferry passengers
• Cost savings for Singapore’s Land Transport Agency
• Scalable, secure innovation at speed
Published By: Asurint
Published Date: Dec 21, 2018
Employers may ask a consumer reporting agency (CRA) to implement internal
systems to evaluate background checks as part of the hiring process. An adjudication
matrix (also known as a hiring matrix) is commonly used by employers to designate
what types of crimes over certain time periods may make an individual ineligible for
employment. An adjudication matrix will typically contain labels such as “clear” or
“ineligible” that designate how the individual’s background check results lined up
with the matrix.
Watch this webinar to learn how Tr?v Insurance Solutions, an insurance agency licensed to sell on-demand property and casualty insurance products, adopted DgSecure on Amazon Web Services (AWS) to anonymize production data to help comply with GDPR and other data privacy regulations. The solution helps Tr?v meet privacy standards while enabling its analytics teams to use data to better serve its clients.
The BountyJobs Direct Hire Agency Benchmarking Reports are released twice a year to provide business leaders with key insights into trends and past performance of the agency recruiting marketplace, where companies seek some of the most highly sought-after candidates.
In this e-book, we discuss several factors that are creating greater challenges for hiring managers in 2015, including rising employment (meaning more competition for those hard-to-find candidates), scarcity of key skilled workers, and a rising number of people who say they plan to look for new jobs this year.
Published By: Brandwatch
Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
Transforming government processes starts with laying the
right foundation for your organization’s workflow. Many
government agencies have embarked on transformation
initiatives; however, there is still room for improvement to
build a more stable transformation foundation.
A data breach can erode public trust and jeopardize your transformation. But in a Center for Digital Government survey, only 26% of respondents were very confident their print environment is secure. Learn where your organization may be vulnerable.
State and local governments can reduce their technology costs by adopting a “best value” approach to procurement. This brief focuses on the benefits of best-value purchasing for your agency’s critical print and document management solutions.
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.