analyst

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Published By: 6th Sense Analytics     Published Date: Sep 17, 2007
Dana Gardner, Principal Analyst with Interarbor Solutions, discusses the limited insight into developer productivity with Greg Burnell, Chairman, Co-founder and CEO of 6th Sense Analytics.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management
    
6th Sense Analytics
Published By: Absolute Software     Published Date: Dec 20, 2012
David Johnson, Senior Analyst at Forrester has a look forward to the reality of supporting Apple devices in a post-BYOD world.
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byod, network security, mobile, security, policy, apple, end user, device
    
Absolute Software
Published By: Acronis     Published Date: Dec 28, 2011
This Analyst Insight by the Aberdeen Group highlights the rise of virtualization and then discusses what leading organizations can do to adjust their data protection and recovery practices to take advantage of this major change.
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virtualization, data backup, data recovery, virtual backup, virtualization software, data deduplication, server virtualization, server migration
    
Acronis
Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
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demand generation, marketing, marketing programs, b2b, leads, lead generation
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: Adaptive Planning     Published Date: Oct 19, 2011
Surveys show that most CFOs want to upgrade their role from accounting specialists to strategic or business partners. But few CFOs have actually made the change, primarily because they have neither the time nor the necessary capabilities within the current finance team. But for those who do make the change, the rewards are tangible. This chapter lays out a number of important steps that the CFO and the finance team need to take to position themselves as trusted and valued business partners within the organization.
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harvard, adaptive, marketry, cfo, analyst, financial managers, financial planning, budget
    
Adaptive Planning
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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adobe media optimizer, programmatic advertising, engagement and conversion
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line. Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team. To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset. 74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: · Bring marketers, creatives, IT, and data analysts together to ensure success · Save money and time while improving engagement and conversion · Customize multiple versions of one campaign and serve ads with strong creative in real time"
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Adobe
Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe
Published By: Akamai     Published Date: Apr 10, 2015
Enterprise network architectures are evolving as a result of the growth of public cloud, proliferation of mobile devices, and organizational requirement to collaborate with global users. In this on-demand webinar, Gartner Research VP and Distinguished Analyst Mark Fabbi and Akamai Technologies' Enterprise Web Experience Product Manager, Greg Lord, will provide insight into this new trend.
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akamai, web performance, cloud services, network management, cloud networking, digital enterprise
    
Akamai
Published By: Akamai Technologies     Published Date: May 05, 2017
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.” Download it today.
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mobile applications, ebusiness, web design, web traffic, mobile websites
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Webanwendungen sind wertvolle Tools für Unternehmen aller Größen. Sie ermöglichen Kunden die Kommunikation mit Kunden, Interessenten, Mitarbeitern, Partnern und anderen IT-Systemen. Webanwendungen sind naturgemäß offen, interaktiv und stets zugänglich. In ihrem Bericht beleuchten die Analysten von Frost & Sullivan, welche Anbieter von Web Application Firewalls (WAF) es gibt, wie die aktuelle Bedrohungslage für Webanwendungen aussieht und wie die Anbieter diesen Bedrohungen durch Skalierung entgegentreten.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Wir haben alle unsere persönlichen Lieblingsapps. Aber können Sie auch nur drei mobile Websites nennen, die Ihnen gefallen? Wohl nicht. Und das liegt daran, dass die Nutzererwartungen allzu häufig enttäuscht werden, wenn Webdesigns, die für Desktop-PCs konzipiert wurden, für Mobilgeräte nachgerüstet werden. Dennoch ist der Smartphone-Traffic höher denn je und steigt weiter an. Dieser Bericht von Forrester-Analysten zeigt, warum es höchste Zeit für einen radikalen Neuanfang ist und wie Ihre Website mit leuchtendem Beispiel vorangehen kann. Laden Sie den Bericht heute noch herunter.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
The Summer 2018 security report is about change: what’s new and unusual in DDoS attacks, where are the surprising data patterns, and how should enterprises and security professionals prepare for the unexpected. Looking back at November 2017 to April 2018, as well as year-over-year changes, Akamai analysts identified data trends that spotlight the new and unfamiliar. The Summer 2018 State of the Internet / Security: Web Attacks report covers atypical attack methods, credential abuse attacks and law enforcement prosecution of DDoS-for-hire platforms. Guest writer Rik Ferguson also explores future threat scenarios. Finally, the Integrate SID for your records (and in case you need it) for this program is: 0E9175. Anything else you need to hit the ground running with this program?
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internet, web, attacks, technology, ddos
    
Akamai Technologies
Published By: AlienVault     Published Date: Jul 16, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of The 451 Group, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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alienvault, alienvault usm, security operations center, smb, javvad malik, the 451 group, siem, security-savvy smb
    
AlienVault
Published By: AlienVault     Published Date: Oct 21, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable "AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of 451 Research, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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security, operations, affordability, av labs, open threat, exchange, analyst, report
    
AlienVault
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