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Published By: Acoustic     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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Acoustic
Published By: Act-On     Published Date: Aug 28, 2012
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
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lead nurturing, b2b, lead scoring
    
Act-On
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
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search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 07, 2016
Réfléchissez : c’est là que s’affichent les emails, textos, notifications push et requêtes envoyés par de nombreuses marques qui tentent de capter l’attention du client, où qu’il aille et quoi qu’il fasse. C’est donc sur cet écran d’accueil que vous avez la possibilité d’établir un véritable lien avec vos clients.
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mobile, mobility, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
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adobe, email, marketing, playbook, brands, digital marketing, integrated, contextual messaging
    
Adobe
Published By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
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creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The fight for customer attention is a daily struggle, but it doesn’t have to be. With a data management platform (DMP), you can be confident that the experiences you deliver are the ones your customers want and expect. Learn: o What a DMP can do for you o The three functions of a DMP o How Adobe Audience Manager can help
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience.1 But stock photography has always been an essential part of the designer’s toolkit. When used right, it helps brands make just the right impact. Today, collections are evolving to keep pace with visual trends and create unique, attention-grabbing images-quickly and no budget. Download this whitepaper to take a look at stock's rapid transformation and how it's helping designers do beautiful work, faster than ever.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements aren’t equally compelling—or don’t communicate the right message. That’s why the imagery you choose should be as strategic as the written message behind it. It’s not enough to settle for the first applicable image you find in your stock library—you need to ensure every image is on brand and conveys the right idea. Download this whitepaper for a few ways to use imagery to meet your brand’s content marketing objectives.
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Adobe
Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
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email, marketing, channel, roi, copy creation, programatic
    
AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Akamai Technologies     Published Date: May 07, 2018
2017 was a momentous year in security, even though the DDoS landscape appeared to plateau. Maybe it was because Mirai hit so hard at the end of 2016 and the owners of other botnets were retooling to catch up. Maybe it was because news of large data breaches captured so many headlines, drawing the attention of both criminals and the public. Or maybe it is simply due to the cyclical nature of attack popularity that we have seen in the past. No matter the cause, our prediction is that the trend won’t continue in 2018, and it is not time to be complacent. The Mirai botnet is far from played out, as botnet creators are continuing to modify the source code for their individual needs and, with more connected platforms devices than ever, the Internet will continue to offer fertile ground for largescale attacks.
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internet, security, cryptocurrency, data, breaches, botnet
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 13, 2018
The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car
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Akamai Technologies
Published By: Alcatel Lucent Enterprise     Published Date: Aug 31, 2017
In the same way, the WLAN seems to be demanding more of our attention these days. IT teams are spending an increasing amount of time managing, configuring and troubleshooting to accommodate a growing number of devices and apps, and to meet user demands for ever-faster speeds and better coverage.
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it teams, wlan, intelligent architecture, unified network, security management, iot onboarding
    
Alcatel Lucent Enterprise
Published By: AlienVault     Published Date: Oct 20, 2017
If you haven’t had first-hand experience with ransomware in the past, chances are you’ve heard of one of the many ransomware attacks that have recently caught worldwide attention. According to a June 2016 survey from Osterman Research, nearly one in two participants indicated that their organization suffered at least one ransomware attack in the last year. In this whitepaper, we’ll cover ransomware basics and provide best practices for ransomware prevention and detection. You’ll learn: • What ransomware is, how it works, and who the attackers are • 10 best practices you can employ now to detect and prevent ransomware • How you can quickly detect ransomware and other threats with AlienVault USM Download this whitepaper now to learn more about ransomware, best practices for defense, and how AlienVault USM helps you detect ransomware quickly with a unified approach to security.
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AlienVault
Published By: Amazon Web Services     Published Date: Jul 25, 2018
IDC’s research has shown the movement of most IT workloads to the cloud in the coming years. Yet, with all the talk about enterprises moving to the cloud, some of them still wonder if such a move is really cost effective and what business benefits may result. While the answers to such questions vary from workload to workload, one area attracting particular attention is that of the data warehouse. Many enterprises have substantial investments in data warehousing, with an ongoing cost to managing that resource in terms of software licensing, maintenance fees, operational costs, and hardware. Can it make sense to move to a cloud-based alternative? What are the costs and benefits? How soon can such a move pay itself off? Download now to find out more.
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Amazon Web Services
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: consider the local culture and the people, prioritize basic needs and requests, work at overcoming silos and encourage collaboration across departments, and consider each “smart” initiative as an integral part of an overall city system. A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovation, and su
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Amazon Web Services APAC
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