Published By: Varonis
Published Date: Nov 12, 2013
Odds are fairly high that there is sensitive data on your corporate network that is overexposed and itching to escape. But will it ?Forrester thinks so Ė in a recent survey, 22% of security decision makers reported a data breach in the past twelve months, and at an average cost of $7.2 million per breach, itís no shock that organizations are constantly working to strengthen their defenses.
Published By: Veracode
Published Date: Oct 26, 2016
When a high-profile, or simply branded, vulnerability is disclosed, security teams are expected to abandon their planned activities and react. But, these responses can be time-consuming and costly. Even if the vulnerability is achieving mainstream awareness, enterprises need to balance responses against risk. Download this handy report for guidance on preparing for a high-profile vulnerability disclosure so risk-management or security teams can respond with the appropriate level of urgency.
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
Launching an employee health and wellness program doesnít guarantee positive results. You may face challenges, like lack of employee awareness and engagement. Discover techniques to engage your employees in your workforce health initiative.
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Published By: Websense
Published Date: Jan 25, 2013
Increasing one's awareness of today's mobile security risks and understanding the options for solutions are two key steps in preparing for best security practices. In addition, this article discusses mobile security solutions and much more.
Published By: Webtrends
Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs.
The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.