digital commerce

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Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
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conversion maximization, econsultancy, conversion tactics, value exchange, cmx
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
    
Adobe
Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe
Published By: Adobe     Published Date: Mar 08, 2017
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
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adobe, survey, omnichannel, customer experience, customer experience management, customer-centric approach, marketing
    
Adobe
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Applause Israel     Published Date: Jun 19, 2018
There’s no denying the effect digital has on the retail industry. $.56 of every $1 spent in physical stores is influenced by digital. What’s more, three of the world’s top five retailers are internetfirst: Amazon, Alibaba, and JD.com. According to PricewaterhouseCoopers’ Total Retail 2017 report, 56% of global shoppers use Amazon. Of these, 28% say they shop less often at retail stores because of Amazon. 18% say they shop less on other retailers’ e-commerce sites because of Amazon. And 10% say they shop exclusively on Amazon. Retailers need to find a way to compete in this changing retail landscape. These five global trends can provide some guidance on where retail is headed and how brands can thrive in this new era of retail.
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Applause Israel
Published By: Applause Israel     Published Date: Sep 25, 2018
Startups with digital products are not commonly known to pursue small dreams. Once the basic idea of the product is designed and the industry niche has been identified, leadership is already thinking hard about where and to how many markets the product should be rolled out. The mission is critical: the product must clearly create added value for the user in the local market while reflecting the needs of their local community. The challenge is making those changes in each market without losing sight of the basic idea of the product. The success story of German ecommerce startup Yalwa - The Local Internet Company details three best practices on how young startups can realize the dream of a localized, and thus globally-positioned, digital product.
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Applause Israel
Published By: Avaya     Published Date: Mar 10, 2016
The digital revolution has happened. Commerce is changing again, unbound from prior models. Goods and services are sold and information exchanged in ways we never imagined a few years ago. Think Uber and Airbnb—digital business models like this are replacing last year’s browser-based businesses.
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digital advertising, commerce, business optimization, content delivery
    
Avaya
Published By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
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social, social commerce, customer centricity, customer intelligence
    
Bazaarvoice
Published By: BrickWork Software     Published Date: Oct 24, 2017
In the world of Amazon, the future of retail may seem uncertain. With a 57% decline in brick-and-mortar traffic over the last five years, increases in store closings, and a growing number of retail bankruptcies, today’s retailers face many challenges. The truth is that while you can’t beat Amazon, you can survive in the digital era — but you need a completely new strategy. In this e-book, you’ll learn: ? Why e-commerce alone can’t save you ? Why 80% of store customers start their journey to your store online ? How the modern customer journey changes everything ? Which customers you need to captivate ? How to leverage digital to drive in-store sales
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BrickWork Software
Published By: BrickWork Software     Published Date: Oct 24, 2017
Why retailers need to leverage digital to drive more than just online sales. It’s no secret that e-commerce has upended the retail industry. With the success of Amazon, the popularity of shopping online, and the incredible reach retailers now have thanks to digital marketing, many observers and analysts have predicted the death of brick and mortar. However, the fact that 87% of major retail purchases are still made in-store means that today’s retailers cannot rely on e-commerce alone. In this white paper, we explore: The implications of the shift to online retail Why e-commerce isn’t enough What customers really want The value of brick and mortar How to leverage digital to drive sales
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BrickWork Software
Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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bronto, marketing, email marketing, customer engagement, strategies
    
Bronto
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings
    
Bronto
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