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Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention, customer communication, ebusiness, e-business, connectus
    
Connectus
Published By: CPC Strategy     Published Date: Jun 26, 2012
CPC Strategy is excited to release a it's 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It's an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy's Ebook.
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google, marketing, cpc strategy, ecommerce, online shopping, digital
    
CPC Strategy
Published By: Cranfield University     Published Date: Apr 01, 2015
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
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marketing value metrics, marketing metrics model, business goals and marketing, measuring marketing effectiveness
    
Cranfield University
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
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four c's of social media, c suite, crimson hexagon, social media, marketing
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
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crimson hexagon, marketing, internet buzz, media buzz, hype, actionable insight, research
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Mar 06, 2013
How can firms better understand consumer motivations to inform new product development and positioning strategies? Read this white paper and learn what Crimson Hexagon figured out.
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consumer device, adoption, global markets, crimson hexagon, survival strategy, marketing strategy
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy
    
Crimson Hexagon
Published By: Crownpeak     Published Date: Jun 30, 2016
This Forrester report outlines the steps customer experience (CX) professionals must take to optimize and continuously improve their digital customer experiences.
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customer experience, digital customer experience governance, digital customer experience, digital quality management, digital governance, best practices, forrester research, dqm, digital experience, digital touchpoints, digital marketing, online marketing
    
Crownpeak
Published By: Crownpeak     Published Date: Aug 25, 2016
Here’s why Digital Quality Management is mission-critical for any global enterprise, and how it’s helping digital marketers achieve their objectives.
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crownpeak, digital marketing, digital quality management, marketing, marketers, digital governance, dqm, online marketing, digital experience
    
Crownpeak
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes
Published By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
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datastax, customer experience, buying initiatives
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success. Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges. The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
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datastax, customer data
    
Datastax
Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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Datastax
Published By: Dell EMC     Published Date: May 04, 2018
Digital transformation has become a business imperative as most aspects of economic engagement have become digital. Around the globe, businesses and government agencies are re-engineering their technology infrastructures to keep pace with customer demands, spur innovation and stay competitive in an ever-evolving digital economy. Hyper-Converged Infrastructure (HCI) systems bundle multiple technology components together into single systems, enabling IT departments to spend less time managing separate data center components and more time proactively delivering value to the business. In this white paper, we compare the portfolio offerings of Dell EMC and HPE, and highlight significant benefits to be realized when partnering with the HCI market leader: Dell EMC. Dell EMC provides a tightly integrated software ecosystem and the flexibility to run multiple workload types, providing solutions to a broader customer base than HPE.
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Dell EMC
Published By: Dell EMC     Published Date: Aug 06, 2018
Technology is transforming how we do our jobs, and employees expect the business to accommodate their work habits. › Companies must identify roles and profiles and support their needs. Not every employee will require the same devices to get their jobs done efficiently and effectively. It is paramount for organizations to seek out specific devices to enable different worker personas. › IT must become a trusted partner to keep security top of mind. Employees showed a lack of trust toward IT when facing an issue with their device or ecosystem. It is imperative for IT to become part of the solution and not the problem; otherwise, workers will find ways to go around security policies and fix problems on their own, putting the firm at even more risk. › Employees require a more complete ecosystem. Employees need not only devices to get their jobs done effectively but an entire ecosystem as well. Without this, businesses will fall further behind in a fiercely competitive market and lose employ
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Dell EMC
Published By: Dell EMC     Published Date: Feb 14, 2019
Like businesses of all sizes, midmarket firms have an ongoing need to stimulate innovation and improve quality. Midmarket firms need to balance these requirements against a backdrop of limited scale, rapid market change and constraints on resources that can be dedicated to shaping the future, rather than reacting to the demands of the present. This Proaction Series report, commissioned by Dell, will address technologies best able to empower scarce resources as they help set new benchmarks for business performance. Download this report from Dell and Intel® to learn more. Intel Inside®. Powerful Productivity Outside.
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Dell EMC
Published By: Dell EMC     Published Date: Mar 27, 2019
The automotive industry is in the midst of a highly competitive transitional period, with the ultimate goal of fully autonomous or “driverless” vehicles likely to be realized within a decade. The scale and intensity at which OEMs and Tier 1 suppliers must bring innovations to market – while containing costs, mitigating risks, managing product complexity and maintaining compliance – is challenging. The emergence of Advanced Driver Assistance Systems (ADAS), designed to enhance passenger, vehicle and road safety, introduces disruptive requirements for engineering IT infrastructure – particularly storage, where even entrylevel capacities are measured in petabytes. This paper will explore the infrastructure challenges facing OEMs and Tier 1 suppliers in developing and validating ADAS technologies, and propose a storage solution that is optimized for such workloads, delivering high performance, high concurrency and massive scalability.
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Dell EMC
Published By: Dell EMC Storage     Published Date: Nov 28, 2018
As enterprises undergo digital transformation, storage infrastructure modernization is a key focus. With new storage technologies and architectures available, CIOs have more opportunity than ever to match storage platforms with workload requirements and consolidate workloads where appropriate. This white paper focuses on evolving storage requirements in the midrange market, as enterprises look to improve efficiencies in how they handle enterprise workloads. It also discusses key midrange enterprise storage capabilities CIOs should consider as they modernize infrastructure.
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Dell EMC Storage
Published By: Dell EMC Storage     Published Date: Mar 27, 2019
The automotive industry is in the midst of a highly competitive transitional period, with the ultimate goal of fully autonomous or “driverless” vehicles likely to be realized within a decade. The scale and intensity at which OEMs and Tier 1 suppliers must bring innovations to market – while containing costs, mitigating risks, managing product complexity and maintaining compliance – is challenging. The emergence of Advanced Driver Assistance Systems (ADAS), designed to enhance passenger, vehicle and road safety, introduces disruptive requirements for engineering IT infrastructure – particularly storage, where even entrylevel capacities are measured in petabytes. This paper will explore the infrastructure challenges facing OEMs and Tier 1 suppliers in developing and validating ADAS technologies, and propose a storage solution that is optimized for such workloads, delivering high performance, high concurrency and massive scalability.
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Dell EMC Storage
Published By: Dell EMC Storage     Published Date: Aug 15, 2019
Businesses of all sizes struggle with aging gear and lack of storage. In fact, in a 2018 Enterprise Storage Forum survey, IT and business leaders cited these concerns as their two biggest storage infrastructure challenges. But in mid- to enterprise-sized businesses, where every dollar counts, fixing these problems can feel like a tall order. If you’re going to upgrade your storage, you need to make sure you’re getting an efficient array that will help you maximize the value of your storage and your data. We tested two storage arrays to see which could best help organizations meet these goals: the Dell EMC™ Unity™ XT 880F, and an all-flash offering in the entry-level market from a competitor (“Vendor A”). In our hands-on testing, the Dell EMC Unity XT array processed up to 93 percent more input/output operations per second (IOPS) in an 8KB 100% random read test and reduced 129 percent more data. It also carried out common management tasks faster, cutting the number of deployment steps i
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Dell EMC Storage
Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital, advantage
    
Demand Frontier
Published By: DNN Corp.     Published Date: May 14, 2014
NEW RESEARCH: Marketers Overwhelmed by Too Many Tools, Revenue Pressure Remains High
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC
Published By: Dotmailer     Published Date: Nov 06, 2018
The current digital marketing environment is being steered, not by the brand, but by the hyper-consumer. In today’s fast-paced, ‘always-on’ world, companies must challenge their status quo to remain competitive. To keep up with on-the-go consumers, marketers need to utilize powerful technology and leverage the right data to compose brilliant, meaningful messages that compel customers to act fast. But as this study reveals, a surprising number of brands are failing to captivate audiences and adopt practices that are proven to beat the clutter of the inbox.
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Dotmailer
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