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Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales
    
GrowthIntel - INT
Published By: HERE Technologies     Published Date: Jul 19, 2018
A growing urban population is putting increasing pressure on infrastructures – and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities – giving governments a way to provide real-time, personalized and integrated mobility services to citizens. In Ovum’s Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness – and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.
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HERE Technologies
Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: • Delivers a new development approach and architecture to OEMs • Enables OEMs to offer consumers new and compelling services • Helps OEMs avoid costly developments and protracted roll-out periods
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auto, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 26, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: Delivers a new development approach and architecture to OEMs Enables OEMs to offer consumers new and compelling services Helps OEMs avoid costly developments and protracted roll-out periods
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location data, auto, mapping
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 28, 2019
Today’s assets, including equipment, vehicles, and shipping containers, move via multiple transportation modes at varying speeds across a range of distances and geographies. The journeys of these assets are fraught with problems, including lost and stolen goods, delayed shipments, and damage from incorrect environmental conditions. HERE is looking to solve the problems of keeping track of things, both outdoors and indoors. IoT deployments rely on location tracking to function effectively. With the significant cost of delayed, lost and stolen goods – location tracking offers a huge market opportunity. ISG Research had an extensive briefing with to analyze the company’s ambitions to reach deeper into the IoT and Asset Tracking market. Download to learn more about active tracking of high value products and how to enhance your tracking solutions.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: May 22, 2019
For 100% operational readiness in a data-driven culture, you need an optimized location platform. Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space. Download this free report to learn more about Why HERE topped Google to take 1st place in the ranking The relative strengths and weaknesses for each vendor- including data, enablers, and features The strategies vendors use to stay responsive towards changes in technology and trends To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.
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mapping, defence, location data.
    
HERE Technologies
Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: HERE Technologies     Published Date: Aug 28, 2019
Mapping, tracking, positioning and real-time data arekey to supporting defense and intelligence initiatives. Governments and agencies need location data they can trust to track and adjust fixed and mobile resources to address rapidly changing events and circumstances. With Ovum's Location Platform Index: Mapping and Navigation, agencies can assess location platform industry leaders and identify the platform that best meets their product development demands. This year, HERE Technologies cemented its role as the industry leader, earning the highest ranking, and besting Google, for the second time in a row. Download your free report to learn: The relative strengths and weaknesses of each vendor, including data, enablers and features Vendor strategies to keep up with changes in technologies and trends The specific workings of the location platform market, and to better understand what constitutes a healthy location platform and which provider offers the correct portfolio and the necess
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data, platform, mapping, developers, index, vendors, capabilities, maps
    
HERE Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Today’s assets, including equipment, vehicles, and shipping containers, move via multiple transportation modes at varying speeds across a range of distances and geographies. The journeys of these assets are fraught with problems, including lost and stolen goods, delayed shipments, and damage from incorrect environmental conditions. HERE is looking to solve the problems of keeping track of things, both outdoors and indoors. IoT deployments rely on location tracking to function effectively. With the significant cost of delayed, lost and stolen goods – location tracking offers a huge market opportunity. ISG Research had an extensive briefing with to analyze the company’s ambitions to reach deeper into the IoT and Asset Tracking market. Download to learn more about active tracking of high value products and how to enhance your tracking solutions.
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here technologies, transport and logistics
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: Delivers a new development approach and architecture to OEMs Enables OEMs to offer consumers new and compelling services Helps OEMs avoid costly developments and protracted roll-out periods
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over the air technologies, location data, auto, mapping
    
Here Technologies
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
It seems strange to think that just a few years ago, the IT department was considered a supplier to the organization. Today, IT leaders are at the forefront of their companies’ march into the digital age. Technology is now recognized as a key enabler for achieving strategic business goals, including revenue growth, market expansion, and customer satisfaction; and IT leaders have risen to the challenge of simultaneously running the organization while identifying and leveraging innovative solutions that can drive growth.
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it leaders, business goals, innovative solutions, customer satisfaction, infrastructure improvement
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
IT is undergoing a significant transformation as businesses look to streamline costs and roll out a new class of cloud-based applications driven by a changing digital economy. The IT infrastructure as we know it today is not well equipped to improve on the cost structure for traditional workloads nor handle the velocity demands of a new generation of workloads where IT is a focal point for competitive differentiation. As one approach to address these changing demands of IT, vendors are bringing to market new solutions under a new category called “composable infrastructure”.
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it transformation, cost structure, composable infrastructure, modern management, cost reduction
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Nov 06, 2017
Hyperconverged infrastructure is radically shaking up the IT landscape, creating huge operational and economic benefits. Tier 1 applications such as Exchange, SQL Server, Oracle and others are among the many beneficiaries of this new generation of infrastructure. However, there are many vendors jumping on the market bandwagon, and not all systems that are marketed as hyperconverged really fit the criteria. IT organizations need to do their homework to ensure they are selecting true hyperconverged solutions.
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hyperconverged, infrastructure, virtualized, environments, sql, it landscape
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
"MVP ASSET IN STORAGE CAMPAIGN • HPE enhanced the perception of SimpliVity's supportability and stability by leveraging the global go-to-market reach and capabilities of HPE and its channel partners. • SimpliVity delivers robust data services, such as in-line global compression and deduplication combined with an integrated backup solution and rapid disaster recovery capabilities for operational simplicity and cost reduction. • The HPE ProLiant DL380 installed base and global market acceptance make SimpliVity one of the top choices as an HCI platform for existing HPE customers."
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Hewlett Packard Enterprise
Published By: Hitachi Vantara     Published Date: May 10, 2018
Digitizing communications governance is critical as banks adopt next-generation automation and RegTech solutions to address compliance and risk-mitigation measures. Regulations are changing risk profiles, requiring oversight of the culture of risk-taking, and preventing market abuse. Hitachi Vantara solutions enable you to centrally “capture, curate, consume” all regulated employee communications across the front office, middle office and back office.
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Hitachi Vantara
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