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Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Ahead     Published Date: Jun 05, 2019
Digital Business Continues to Move the Cyber Goal Posts Fortune magazine estimates that by the year 2020, US companies will spend $101 billion per year on cyber security, up 38% from 2016. With all of the money being invested in cyber security, why do the pace and complexity of new security threats continue to rise year after year? A big reason is that today’s digital business involves a more mobile workforce with expectations of immediate and on demand access to data fronted by intuitive and engaging user experiences, and often underpinned by public cloud infrastructure for increased agility and time to market.
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Ahead
Published By: Akamai Technologies     Published Date: May 08, 2017
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement. Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is. Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
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akamai, akamai gaming, game development, goal setting, web performance
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 11, 2017
Bots are responsible for 30% to 70% of website traffic. They have many purposes, range from good to middling to bad, and from simple to sophisticated. Bot management solutions vary a lot too. Vendors say they can solve your bot problems. Can they? The bot management market is evolving, with many vendors of different sizes, experiences and capabilities. It’s important to solve your bot problems without getting in the way of business. In this ebook, you’ll get insight into how to evaluate bot management solutions and understand what the differences mean for you.
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credential abuse, bots, marketing, bot management, bot solutions
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 13, 2018
The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 10, 2019
Small and midsize businesses (SMBs) need – and want – cybersecurity. However, with limited resources, they often have to look for outsourced solutions. ISPs are well positioned to address SMBs’ security needs with their ongoing IT relationships, established contacts, and billing connections. Security offerings can help providers improve subscriber engagement, drive incremental revenues, and increase service provider affinity. This white paper will explore the following: • SMB exposure on the internet, and unique challenges they face dealing with security threats • How ISPs can help SMBs address their security exposure • The market opportunity for SMB security, and how providers can build a business case
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Akamai Technologies
Published By: Anaplan     Published Date: Sep 07, 2018
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: What digital demand management means in today’s market The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Apr 02, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Apr 09, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: What digital demand management means in today’s market The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, it’s utterly inadequate. A disconnected process can’t keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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Anaplan
Published By: Anaplan     Published Date: Sep 11, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan
Published By: Anaplan     Published Date: Sep 11, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, it’s utterly inadequate. A disconnected process can’t keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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Anaplan
Published By: Anaplan     Published Date: Sep 19, 2019
Angesichts eines immer stärker umkämpften Marktes entwickeln vorausschauende Führungskräfte im Vertrieb immer wieder neue Absatzmöglichkeiten und Strategien, um den Wettbewerb hinter sich zu lassen. Anaplan for Sales wurde entwickelt, um die Go-to-Market-Strategie Ihres Unternehmens zu stärken und Sie als Führungskraft im Vertrieb dabei zu unterstützen, die richtigen Entscheidungen zu treffen. Was können Sie in unserem Whitepaper erfahren? • Wie können Sie die notwendige Agilität und Flexibilität im Rahmen Ihrer Vertriebsplanung erreichen? • Warum sollte die Planung für Ihre Go-to-Market-Strategie auf einer einzigen Plattform erfolgen? • Wie kann Ihnen eine moderne, Cloud-basierte Planungslösung dabei helfen, schneller die richtigen Entscheidungen zu treffen?
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Anaplan
Published By: Aon Hewitt     Published Date: Jan 20, 2015
Today in the United States, employer-sponsored health benefits are the source of coverage for more than 149 million individuals.1 Fueled by many factors, including rising costs, legislative changes, new provider models, and evolving market forces, the health care industry is undergoing a transformation. And as health care evolves, so must the employer’s role in it. What has not changed, however, is employers’ belief that health benefits are a key differentiator for talent. In fact, most large employers plan to continue offering coverage in spite of the uncertainties in the health care market.2 To keep pace with the changing environment, employers must rethink their role in health coverage: how they sponsor, structure, and deliver health benefits, and how they manage costs while keeping employees healthy, productive, and satisfied.
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aon, health care strategy, health benefits, health care industry, employee benefits, market forces, legislative changes
    
Aon Hewitt
Published By: Aon Hewitt     Published Date: May 25, 2016
Today in the United States, employer-sponsored health benefits are the source of coverage for more than 149 million individuals.1 Fueled by many factors, including rising costs, legislative changes, new provider models, and evolving market forces, the health care industry is undergoing a transformation. And as health care evolves, so must the employer’s role in it. What has not changed, however, is employers’ belief that health benefits are a key differentiator for talent. In fact, most large employers plan to continue offering coverage in spite of the uncertainties in the health care market. To keep pace with the changing environment, employers must rethink their role in health coverage: how they sponsor, structure, and deliver health benefits, and how they manage costs while keeping employees healthy, productive, and satisfied.
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health care, employer-sponsored benefits, healthy benefits, manage costs, human resources
    
Aon Hewitt
Published By: App Annie     Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
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app annie, google play, user acquisition, optimization, macro trends
    
App Annie
Published By: Arcserve     Published Date: May 29, 2015
The traditional taxonomy of data protection appliances – also known as Purpose Built Backup Appliances (PBBAs) – covers two primary categories: • Backup Appliances • Deduplication Appliances Let’s explore this taxonomy and market dynamics.
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data protection appliances, purpose built backup appliances, deduplication, market dynamics
    
Arcserve
Published By: Aria Systems     Published Date: Jan 28, 2015
Recent Gartner research indicates that roughly half of U.S. businesses currently have or are considering adopting a recurring revenue model. If you’re reading this paper, then chances are that half includes you. Gartner estimates the revenue opportunity at greater than $300 billion per year and growing. Even a small piece of that pie would look good on your bottom line. This growing trend toward recurring revenue monetization strategies presents both opportunities and challenges for your company. Opportunities include reaching new customers and markets, and creating reliable and predictable revenue streams.
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recurring revenue success, revenue opportunity, monetization strategies
    
Aria Systems
Published By: Aria Systems     Published Date: Nov 02, 2015
With millions of dollars hanging in the balance, selecting the right billing vendor is critical. Download Aria’s “7 Reasons to Evaluate Cloud Billing” to help you identify why cloud billing could be your best option. For example, cloud-billing vendors are often found to be more nimble than their on-premise billing counterparts, particularly for enterprises with multiple product lines and business in multiple geographies and currencies. Discover key advantages: • Accelerated go-to-market for products and services • An enhanced customer experience • The elimination of patches and upgrades • The ability to monetize your assets and services in new ways
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aria systems, cloud billing, billing vendors
    
Aria Systems
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
    
Arial Software
Published By: Arkadin     Published Date: Sep 11, 2013
In line with economic recovery, marketing professionals are hard-pressed to achieve lofty marketing and sales goals, with increased pressure on driving higher ROI. Webcasts are scalable events enabling marketers to educate prospects, nurture leads, and retain customers without strain on time and budget.
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webcast, web conferencing, webinar, web collaboration, webinars, web events, web collaboration, online meeting
    
Arkadin
Published By: Arthur J. Gallagher & Co.     Published Date: Oct 26, 2015
Employers of choice are committed to providing their employees with a rich benefits and compensation program while trying to decrease or maintain operating costs. Our 2015 survey - with over 3,000 participating organizations - covers everything from high-level questions about organizational priorities and benefit strategies, to current and future tactics related to medical and pharmacy benefits, wellness, work-life balance, retirement and employee communications. Download Gallagher's Benefits Strategy & Benchmarking Survey Executive Summary for a glimpse of what organizations are doing nationwide as they pursue their goals to compete, succeed and prosper in a competitive and constantly evolving market.
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arthur j. gallagher, benefits survey, organizational priorities, medical benefits, pharmacy benefits, wellness, work-life balance, retirement
    
Arthur J. Gallagher & Co.
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