Today's economy is especially hard on small businesses. How does your small business keep revenue coming in when your customers are spending less? How do you attract new customers in a cost efficient manner? How do you protect your businesses' valuable information assets without making a huge technology investment?
Email has become THE mission critical application for businesses large and small. As a growing business continually striving to increase productivity, collaboration and corporate success, you understand the important role that Microsoft Exchange Server plays in any profitable business. Small and mid-size businesses alike see the productivity benefits of utilizing an enterprise-class solution but since many do not have the financial or human resources to bring it in house, more and more of them are turning to a hosted solution.
5000fish, Inc., a cutting-edge provider of Business Intelligence software, aims to guide organizations on how they can manage their spreadsheet usage by presenting the benefits and risks of managing their business analytics using only spreadsheets.
Published By: Achievers
Published Date: Nov 08, 2013
In The Ultimate Guide to Employee Referrals you’ll learn how to implement an employee referral program that can help you acquire top talent at a fraction of what agencies will cost, all while strengthening your unique culture of Employee Success™!
The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data
.Cultivate Leads Beyond the Top of the Funnel
.Uncover Opportunities Within Channels Already in Place
.Create a Larger Impact with Your Email Marketing Initiatives
The top 10 strategies for each category, plus a marketing tools success checklist is also included.
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to
measure it and why the right choice of metrics is so important.
This guide will help your sales and marketing teams achieve true alignment - and all the benefits that come with it. We'll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes.
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!