Published By: CrownPeak
Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
There is little question that cloud is well established as a way to deliver business applications. Based on IDC research, over 70% of manufacturing companies are using hosted applications somewhere within their supply chain, with another 25% considering it. The most popular supply chain management (SCM) application areas are transportation related (transportation management, global trade management), where the "network effect" (i.e., carrier pooling, regulatory impact) can leverage both shared knowledge and existing connectivity along with sales and operations planning, demand signal management, and business intelligence/analytics. The concern that cloud is "risky" is increasingly taking a back seat to the perceived benefits of the technology. Indeed, those benefits, both achieved and anticipated, are significant, including cost, speed of implementation, and the ability to "consume" new capabilities and functionality easily and transparently.
Published By: Prophix
Published Date: Jun 03, 2016
Prophix and IMA hosted a webcast, titled “Overcoming Barriers to Implement CPM Methods”, featuring subject matter expert Gary Cokins, the CEO, at Analytics-Based Performance Management. The adoption rate of business analytics and corporate performance management (CPM) methods has been slowed by various barriers. Gary Cokins outlines the causes of this lag, as well as lessons learned about how to overcome obstacles, and obtain buy-in to manage and improve performance. He describes techniques such as strategy maps, balanced scorecards with key performance indicators (KPIs), channel and customer profitability reporting, and driver-based budgeting that can prevent failure when implementing CPM methods.
IT Managers Talk About The Pains And Frustrations Of Routine Administration, Maintenance And Upgrades. Hosted services (also known as cloud computing, Software-as-a-Service or SaaS) are a good example and the subject of this paper.
Published By: VisiStat
Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.