In the world of Amazon, the future of retail may seem uncertain.
With a 57% decline in brick-and-mortar traffic over the last five years, increases in store closings, and a growing number of retail bankruptcies, today’s retailers face many challenges. The truth is that while you can’t beat Amazon, you can survive in the digital era — but you need a completely new strategy.
In this e-book, you’ll learn:
? Why e-commerce alone can’t save you
? Why 80% of store customers start their journey to your store online
? How the modern customer journey changes everything
? Which customers you need to captivate
? How to leverage digital to drive in-store sales
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way?
PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
Published By: Resonate
Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year
from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
Published By: Riskified
Published Date: Aug 06, 2019
The outlook for online electronics sales is bright, with global sales set to surpass $300 billion in 2018, a 10.7% increase over 2017. The US and Europe are anticipating healthy growth as customers (particularly millennials) become more comfortable making larger purchases online: Best Buy’s 2017 Q4 revenue from online sales in the US was up 17.9% over the previous year. But the largest contributor to this surge will be China, where the enormous population is rapidly adapting to shopping online.
Published By: ToneTag
Published Date: Nov 14, 2019
Increasingly, retailers in APAC face the combined challenges of more demanding customers, shrinking profitability, increased competition, and complex online-offline experiences.
That’s why more retailers are adopting data-over-sound technology.
This technology allows customers to make mobile payments using sound to communicate with payment devices like credit card readers, or kiosk machines.
It also enables novel customer experiences, which allow retailers to drive in-the-moment sales, improve loyalty program stickiness, and eliminate queues, among other benefits.
And because it doesn’t require the Internet, and works even on feature phones, it can be leveraged in a number of scenarios such in pop-up markets, food courts, concerts, and door-to-door deliveries, among others.
Inside This Guide:
• The top 5 ways retailers are using data-over-sound
• 14 benefits for retailers
• Why sound-based experiences will take over APAC
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.
See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet
privacy visit www.truste.com.
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
Live Chat software can help you to increase online sales conversions and customer service productivity - if you use it correctly. To maximize your live chat ROI it's important to select the right live chat vendor. This PDF provides some essential tips that you should consider in making the best selection.
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition.
As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.