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Published By: Adobe     Published Date: Oct 19, 2012
As consumers access online content on more devices - computers, smartphones, tablets and even gaming consoles - managing and delivering digital content has grown exponentially more complex. Learn how rethinking WCM will help you thrive in complexity.
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mobile content management, cms, content management systems, wcm, web content management, mobile content planning, mobile applications
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this briefing to learn more about web content management, an area that has become a focal point for companies who wish to delivery a seamless multichannel customer experience.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
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adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Best practices, tips and examples for understanding responsive web design and its optimization.
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technology, responsive web design, web design, responsive design
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
San Diego County District Attorney’s Office accelerates Juvenile Court proceedings using Adobe® Acrobat® Pro in Microsoft SharePoint environment.
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adobe, adobe acrobat pro, file management, software, data management, electronic documentation, paperless processing, pdf documents
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
The City of Almere in the Netherlands uses Adobe® Acrobat® Pro to enhance collaboration among officials and improve the delivery of government services to citizens.
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adobe, adobe acrobat pro, software, collaboration, streamlining, productivity, file management, document management
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Gain more efficient ways of working with documents and collaborating with others on them.
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adobe, adobe acrobat pro, microsoft applications, collaboration, merging documents, editing documents, pdf to office format, file formatting
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Award-winning design practice advances architecture, interior design, and planning excellence by standardizing on Adobe Creative Cloud and Adobe Acrobat® Pro.
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adobe, adobe creative cloud, software, software deployment, enterprise agreement, license management, document security, compliance
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
En 2014, il y aura plus de 2 milliards de smartphones dans le monde. Le mobile est non seulement le nouveau hub digital, mais il fait aussi le lien avec le monde physique. C’est pour cette raison que le mobile affectera bien plus que vos opérations digitales : il va transformer votre activité toute entière. En 2014, les entreprises vont développer leurs investissements pour centrer leurs activités autour du mobile. Ce cinquième rapport annuel sur les tendances du mobile met en avant les grandes lignes de ce que nous réserve cette année ainsi que les thèmes ultra-médiatisés dont nous pensons qu’ils ne constituent pas une valeur commerciale réelle à court terme.
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forrester, mobile trends, mobile, digital operations, business value, smartphones
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
    
Adobe
Published By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
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digital marketing optimisation
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
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adobe mobile application development
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This white paper explores how cloud-based e-signature technology can drastically reduce the time it takes to complete deal making process and at the same time improve customer satisfaction, document security, and more.
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esign, e-signatures, online signatures, digital signatures for sales, sales, clous computing, document security, signed documents
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
The rapid adoption of e-signature solutions and the continued strong growth in the market for services and software is driven by several factors:
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esign, e-signatures, online signatures, digital signatures for sales, sales, clous computing, document security, signed documents
    
Adobe
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