Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI.
In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM.
By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands.
The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title.
Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Maximize go-to-market initiatives with SAP
To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy.
The Crossover Effect: Positioning Consumer Products Companies for Growth
Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth.
? Join the Direct-to-Consumer Revolution
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Virtualization is one of the most highly demanded of all IT projects this decade because it enables enterprises to reduce capex and opex costs and at the same time increase business efficiency and agility. However, implementing, supporting, and managing virtualization can often be difficult tasks, especially as deployments increase in scale and complexity and impact more areas of the datacenter. These more complex infrastructures often require highly skilled engineers with in-depth business knowledge and systems management capabilities. Projects such as infrastructure optimization and automation initiatives for self-service provisioning are key because they enable enterprises to streamline business processes and utilize cloud strategies and mobility solutions. IDC shows how partnering with experts who can implement, optimize, support, and manage virtualized environments may be the right course of action. By utilizing partners, enterprises will be able to avoid some of the potential pit
Published By: Silverpop
Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.