mobile app strategy

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Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
    
2ergo
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: Adobe     Published Date: Apr 04, 2018
Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazon—all tech companies. It’s a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but it’s also changing—and challenging— traditional approaches to corporate strategy.
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Adobe
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
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mobile, app, web design, media
    
Akamai Technologies
Published By: Appcelerator     Published Date: Jun 20, 2012
Find out about two of the hottest topics surrounding mobile app development right now-social media and HTML5. Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition.
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html5, social media, mobile app, development, backend, strategy, competition, trends
    
Appcelerator
Published By: Appcelerator     Published Date: Jun 20, 2012
Make sure you know how to stand out among the growing number of available apps by thinking strategically before you join the mobile revolution. Download the white paper to learn the 4 keys to success today.
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appcelerator, mobile app, strategy, mobile, revolution
    
Appcelerator
Published By: Appcelerator     Published Date: Jun 20, 2012
Transform your customer relationships by understanding how to create a world-class mobile app experience that will keep users coming back for more. Download the white paper to learn the 4 steps to driving customer loyalty today.
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apcelerator, mobile app, strategy, mobile, revolution
    
Appcelerator
Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades, mobile marketing, mobile innovation, mobile-connected solutions
    
Applico, Inc.
Published By: Box     Published Date: Jun 19, 2014
Mobile device management solutions are designed to set and enforce management at the device level, but have no inherent control of applications or content on those devices. As a result, IT leaders are looking to enterprise mobility management solutions to enable management, configuration and security across devices, applications and content – effectively addressing the problem of information sprawl. Learn how the partnership between Box and MobileIron can help you execute a “mobile first” strategy that manages and secures both mobile apps and content.
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box, mobile first, securing information, mobile device management solutions, applications, enable management
    
Box
Published By: CA Tech     Published Date: Jan 04, 2016
This white paper illustrates how Mobile application analytics can play a vital role in your DevOps strategy that can help your company create a superior end-user experience. Providing deep insight, this discipline produces benefits for a variety roles across the organisation.
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customer experience, mobility, mobile application, mobile app, mobile application analytics, devops, application management
    
CA Tech
Published By: CA Technologies     Published Date: Jan 08, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy.
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 08, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy.
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 08, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy.
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 15, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device
    
CA Technologies
Published By: CA Technologies     Published Date: Mar 12, 2015
Learn how to develop secure mobile apps with a UX that delights customers and see how your organization can benefit from a winning API strategy.
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api, mobile apps, mobile app, security
    
CA Technologies
Published By: CDW     Published Date: Oct 10, 2013
Five key items can help reap solid ROI from launching a mobile application strategy. Organizations are demonstrating their interest in mobile apps with their checkbooks.
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increase revenue, mobile apps, apps, mobility, mobile device, trademonster, productivity with apps, customer relationships management
    
CDW
Published By: CDW     Published Date: Oct 01, 2015
Learn how a coherent strategy improves productivity and enhances how enterprises operate.
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mobile, analytics software, cloud applications, cloud as a service, cloud computing, cloud infrastructure, cloud management
    
CDW
Published By: CDW     Published Date: Jan 15, 2016
Even with the latest devices, your mobile workforce may not have what they need to get the job done. Without a strategy to provide them with data and applications, they’re forced to work without them or find workarounds that can compromise security. Today’s workers are constantly on the move, and IT departments are scrambling to keep up. Access to email is not enough. You must address the legacy applications that your employees can’t easily access from their mobile devices, knowing that app development can be cost prohibitive and complex. And you have to have a strategy in place to secure and manage every application in use.
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cdw, client virtualization, mobile workforce, mobile strategy, best practices
    
CDW
Published By: ClearCompany     Published Date: Mar 24, 2016
As professionals in a world that is now driven by self-improvement, we’ve become very skilled at setting goals. There is a plethora of mobile apps that exist solely to help us track goals and keep ourselves accountable. Goals are what keep us engaged, looking ahead and striving to be better. That’s the same reason organizations spend hours, weeks, months and years planning and trying to execute them. But what good is all that motivation, strategy and planning if organizations can’t execute those goals properly? Well, none really.
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clearcompany, human resources, hiring, recruiting, quality of hire
    
ClearCompany
Published By: Enterprise Mobile     Published Date: Oct 09, 2013
Enterprise app decisions may be some of the most important decisions you make. This brief will help guide your organization by providing valuable insight on delivering, supporting and securing mobile apps.
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mobility-as-a service, managed mobility services, mobile application management, mam, apps, enterprise mobile, mobility, enterprise mobility
    
Enterprise Mobile
Published By: Good Technology Corporation     Published Date: Apr 29, 2013
Companies today can’t just “bolt on” mobile capabilities. To succeed, you have to put mobile first. Read—Moving Beyond BYOD to Mobile First: A 3-Step Approach for CIOs—to learn how a making mobile a core part of your IT strategy increases revenue.
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mobile collaboration, byod management, byod solutions, byod strategy, enterprise collaboration, enterprise mobility, mobile device management
    
Good Technology Corporation
Published By: Good Technology Corporation     Published Date: Apr 29, 2013
Mobile apps are the ultimate corporate dilemma: They turbo-charge productivity—but also bring security risks. You need a mobile app security strategy to navigate the challenge. Read this guide to learn the top 10 must-haves as you build yours.
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mobile applications, mobile security, mobile application management, mobile app security, secure mobile application, enterprise mobile applications
    
Good Technology Corporation
Published By: Group M_IBM Q418     Published Date: Oct 26, 2018
Over the past few years, business leaders have been the primary drivers of technology change, including making decisions to adopt new applications in the cloud, mandate a cloud-first strategy, offer new capabilities with an API-first strategy, and provide new applications to end users on mobile first. There are significant benefits to these cloud decisions because they decrease time to value, lower costs, and make it easier for organizations to experiment and innovate. But there are consequences as well, chiefly in the complexity of learning how to integrate applications and exchange data across a decentralized architecture that is largely driven by autonomous development decisions. This IDC White Paper answers the following questions about the need for hybrid integration: How are changes in business strategy and technology adoption requiring changes in how organizations approach integration? What are the major events that trigger integration adaptation? How are the roles involve
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Group M_IBM Q418
Published By: HP - Enterprise     Published Date: Jun 04, 2013
The rapid pace of mobile apps demands new approaches to functional testing. To bring high-quality software to market quickly, your organization needs a strategy that moves you beyond the limitations of testing conducted on devices you manage in an internal lab. This paper outlines five strategic steps to get you there today-and move your processes into the era of the app.
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mobile testing, app testing, white paper, high-quality software
    
HP - Enterprise
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