study by UPS and comScore found that 53% of shoppers who don’t use
retailers’ mobile apps state it’s because they like using the website better.
These shoppers see no benefit from installing these apps, as they provide
an inferior experience with no added benefits. Looking at the Apple and
Google Play App Stores, a large amount of retailers have apps with very
few reviews, and some don’t even have a mobile app.
Another problem is the performance of retail apps. 61% consumers expect
an app to load in under 4 seconds according to research by Dynatrace. In
its study, only one retailer made it under that threshold.
And that is just purely opening the app. What is the
experience once consumers get past that point?
Published By: Cisco EMEA
Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table.
And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same.
Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
Citrix XenDesktop is the clear choice for mobilizing Windows apps and desktops. Whether you are looking to deliver Windows apps and desktops to mobile users, reduce costs and management through desktop virtualization, or secure intellectual property, XenDesktop is the only solution able to meet all your needs from a single, easy to deploy platform. It quickly and securely delivers mobile access to individual apps or complete desktops while maintaining a high definition user experience.
NetScaler MobileStream™ technology from Citrix enables enterprises to do more than simply get by when it comes to the performance and security of mobile workspaces. Building on the gains derived from the core set of NetScaler functionality, NetScaler MobileStream combines a suite of multi-layer optimizations purpose-built to accelerate mobile service delivery with an essential collection of secure access and threat protection capabilities for mobile computing. The result is a unified solution that not only provides the peace of mind IT needs but also delivers the exceptional mobile experience your employees, customers and partners deserve. Put another way, the result with NetScaler MobileStream is a dramatic improvement in mobile service performance and protection that makes Citrix NetScaler® the world’s fastest and most secure delivery platform for mobile workspaces.
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
Published By: Infosys
Published Date: May 22, 2018
When the opportunity emerged for one bank to acquire the other, the deal went through as quickly as regulations and compliance requirements would allow. As a result, no integration plans were in place at the time of acquisition. For a long time, the two companies continued to operate separately, albeit under a single name. This was particularly true of the mobile banking experience where two entirely different apps were in use.
Since the two companies delivered complementary services, there was an opportunity to cross-sell to customers who might require the services of both; but only if they could deliver a seamless experience. We were invited to tackle the challenge of creating an integrated banking app experience across both companies.
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch?
In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers.
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
Published By: MobileIron
Published Date: Oct 29, 2018
For every mobile user, staying productive requires secure access to critical apps such as email, contacts, and calendar. These personal information management (PIM) apps are some of the most commonly used apps in the enterprise, so IT must ensure that users can seamlessly and securely access them on any device, including Android and iOS. The ultimate goal is to prevent data loss while preserving the native app experience users expect.
Published By: Sitecore
Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.