mobile performance

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Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: Akamai     Published Date: May 30, 2017
This report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace.
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mobile, communication, mobile performance, application development, collaboration
    
Akamai
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Many industry experts advise financial services institutions (FSIs) to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. While it’s important to harness the digital technologies today’s customers turn to — especially when it comes to engaging the millennial generation — FSIs need to optimize web and mobile performance to deliver exceptional end-user experiences. Here are eight considerations. Get started on your journey – download the whitepaper today
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions, digital transformation, digital disruption, infrastructure, cloud security, ddos, security breaches, web application security, cyber threats, cyber security, cloud applications
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
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financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Apps sind auf dem Vormarsch: Bei der Nutzung mobiler Geräte entfallen 85 % der Zeit auf Apps. Der App-Markt ist jedoch extrem umkämpft und 20 % der heruntergeladenen Apps werden nur ein einziges Mal geöffnet. Wie können Sie Ihre App von der massenhaften Konkurrenz abheben? Der Schlüssel zum Erfolg ist die Performance. Laden Sie diese Infografik herunter. Darin erfahren Sie, worauf es ankommt, um sich in den komplexen App-Umgebungen behaupten zu können, und wie Sie Nutzer mit schnellen, interaktiven Apps überzeugen.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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mobile performance, technology, digital experience, media
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
The consumerization of technology and rise of mobile adoption in emerging and established markets have driven companies to invest enormous capital and resources into pursuing the best possible mobile experience for all of their end users. But, without a focused mobile performance solution, these investments can only go so far. Download now to learn more
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mobile experience, branding, akamai, loyalty
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Die Konsumerisierung der Technologie und der Vormarsch mobiler Geräte in neuen und bestehenden Märkten bewegt Unternehmen dazu, enorme Beträge und Ressourcen zu investieren, um ein optimales mobiles Erlebnis für alle Endnutzer zu erreichen. Ohne dedizierte Lösung für die mobile Performance sind ihnen jedoch trotz aller Investitionen Grenzen gesetzt.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
In The Top Technologies to Cure Mobile Performance, Forrester’s Mark Grannan elaborates on this reality and explains how firms can tackle the device, bandwidth, and location challenges to appeal to a users perception of performance. In this paper, Mark explains: Why a Delivery Tier is Necessary Why Perception of Performance is the Key Metric of Mobile Success How User Context Steers Performance Optimization Whether to Build or Buy Delivery Capabilities Why the Delivery Tier Alone is Not Enough to Improve Performance.
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technology, mobile, forrester, performance, optimization, device, bandwidth
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
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mobile, app, performance, barriers
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
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mobile, app, performance, barriers
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
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mobile, app, performance, barriers
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
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mobile, app, performance, barriers
    
Akamai Technologies
Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel
Published By: Aruba Networks     Published Date: Jul 03, 2013
The next-generation workplace is all about mobility. It has to be. By the end of 2013, there will be more Internet-connected mobile devices than people. Networking for the next-generation workplace must ensure that each device and business application has reliable service tailored to its performance needs. And that the network is right sized for mobility. Download this white paper to access the key characteristics of the network for the next-gen workplace…
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802.11ac, mobile technology, migration, 5ghz
    
Aruba Networks
Published By: Aternity     Published Date: Jul 20, 2012
Forrester Research projects that by 2016, 350 million employees will have smartphones, prompting businesses to drastically increase spending on mobile projects to meet the flexibility demands of increasingly tech-savvy employees. This exclusive resource describes how businesses can support mobile technologies from virtual desktops to application development with comprehensive end-user experience (EUE) management tools. Find out how this platform proactively detects performance and availability issues to help IT professionals troubleshoot and improve application performance for end-users.
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technology, mobile, management tools, end-user experience, eue, application performance, smartphones
    
Aternity
Published By: Aternity     Published Date: Oct 20, 2015
This exclusive guide (a $1295 value), featuring Gartner Research, provides an overview of the five key capabilities for improving enterprise mobile workforce productivity beyond traditional monitoring. It also give you access to Gartner’s Market Guide for Mobile Application Performance Monitoring and Industry use case examples on how Aternity Mobile APM has improved both customer and workforce end user experience. The guide also explains how, when it comes to actually measuring and improving the end user experience, Aternity Mobile APM uniquely addresses what counts most to the mobile workforce – the performance of the app as it renders on any device.
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mobile workforce, end user experience, aternity, mobile apm, application performance
    
Aternity
Published By: CA Technologies     Published Date: Jan 15, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
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ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
    
CA Technologies
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