online audience

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Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Akamai     Published Date: Mar 08, 2017
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
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video, online video strategy, video experience, engagement, customer engagement, online audience
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Engage online audiences with attractive images that are automatically optimized for both maximum visual quality and performance while reducing the cost and effort to transform and deliver web-ready images.
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online, quality, performance, cost, reducing cost, images, content, quality
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
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delivery, download delivery, content, online, video, mobile apps, viewability
    
Akamai
Published By: Akamai Technologies     Published Date: May 08, 2017
Video quality can be measured in multiple ways, but the primary metrics – playback reliability and image quality – are the most critical. Get these right, and content providers are on their way to winning the loyalty of online audiences and driving monetization. Get them wrong, and viewers will defect in a heartbeat. For live-streaming events, such as sports, where there’s can’t-miss fast action, the ante is raised even higher. In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video quality, playback, video reliability, high quality viewing, online video success
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
The Games industry is growing at break-neck speed, surpassing growth rates of the Entertainment industry as a whole. Many Games industry players are joining the race to win-over the coveted online games audience. Developing new games that not only draw in audiences, but also keep them engaged is an on-going challenge. Recently we solicited feedback from more than 150 Akamai global games customers to gain industry insights into the challenges and opportunities their faced with each day. We would like to share their responses with you.
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akamai, gaming, audience engagement, game industry, customer feedback
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 12, 2017
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
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cloud image management, online images, web applications, devices, web experience
    
Akamai Technologies
Published By: Auth0     Published Date: May 12, 2016
An online game such as Marks and Spencer’s holiday Pass The Parcel campaign is in many ways, the worst case authentication scalability demand. The viral nature of the game generates massive numbers of registration and login events through both social providers and through username/password as eager players open presents and engage their friends to play. The game builds a huge audience of active players that remain active for the entire promotion while recruiting even more players, each of whom must register and then login to play, often multiple times per day.
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auth0, authentication, scalability, marks and spencers, authentication demand
    
Auth0
Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video
    
BrightCove
Published By: Brightcove     Published Date: Jul 01, 2011
Brightcove Video Cloud gives you everything you need to deliver professional quality video to audiences on every screen.
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brightcove, free trial, publishing online video, content, viewers, audience attention, online video advisor, industry-leading tools
    
Brightcove
Published By: Citrix     Published Date: Nov 20, 2012
Research shows that the top fears for people who present online or speak on online meetings are: 'How can I deliver a powerful presentation to an audience I can't see?' and 'How do I compensate for the loss of body language and eye contact'. Read on!
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virtual presenter, citrix, presentation, virtaulization, collaboration, meeting
    
Citrix
Published By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix
    
Citrix Online
Published By: Citrix Online     Published Date: Aug 24, 2010
This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.
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citrix online marketing, webinar, online training, gototraining
    
Citrix Online
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time
    
Evergage, Inc.
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd
Published By: Focus     Published Date: Sep 15, 2010
Learn how to deliver effective online training to any audience in the world in 3 easy steps with this free white paper from Citrix GoToTraining.
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gototraining, online training, citrix, best practices, saas
    
Focus
Published By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords
    
Godfrey
Published By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies
Published By: HP Inc.     Published Date: Jun 13, 2018
As a direct-to-consumer 3D printing provider, Shapeways is connecting designers with prospective customers in a global online marketplace. Find out how HP Multi Jet Fusion technology helps Shapeways make and deliver products quickly to a demanding audience that doesn’t want to be kept waiting. Read the case study
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HP Inc.
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