The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid.
Download this white paper to learn how to win the B2B marketing analytics poker game.
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible:
• Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds.
• Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds.
• Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes.
• Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
Predictive analytics is on the verge of widespread adoption as enterprises become more interested in deploying predictive capabilities. In fact, a recent 2017 TDWI education survey, ranked predictive analytics the top analytics-related topic respondents wanted to learn about. The TDWI Navigator Report- Predictive Analytics provides a comprehensive overview of the state of the predictive analytics market.
Download this report to better understand:
Opportunities and obstacles of implementing predictive analytics
Market forces and trends driving the adoption of predictive analytics
Features and market landscapes that define predictive analytics
Download this report today to get a better sense on how your organization can take advantage of predictive analytics to drive change in your business.
Published By: Aon Hewitt
Published Date: Aug 02, 2016
As the trend of moving to the Cloud continues to flow from business function to business function, other trends are emerging. As organizations transform to eliminate complex functions, standardize and integrate systems to reduce costs, and minimize nonvalue add activities, they are challenging themselves to get the most from their investment. The shift from transactional to strategic, and from reporting to actionable and predictive analytics, positions companies for growth like never before. Many organizations look to break down silos, not only within their company but also within their industries, to share lessons and leverage efficiencies from others’ learnings. Our recommendation is to start by breaking down any silos that exist between finance, HR, and IT within your organization today—and discover what moving to cloud and truly adopting the SaaS lifestyle can do for your organization.
Download this free e-guide to gain an understanding of predictive analytics concepts, how to align your data sources to unlock the value of the data in your organization, analyze the correlations, and reap the benefits of analytics in optimizing sales performance.
Published By: BlackLine
Published Date: Aug 06, 2018
The biotechnology and pharmaceutical industry is among the most heavily regulated industries in the world, challenged by evolving regulations, complex compliance requirements and close regulatory scrutiny. At the same time, companies must address the market pressures of globalization, the use of predictive data analytics and digital technologies, and the industry’s ongoing consolidation. In this challenging environment, confidence in internal controls is crucial.
Published By: BMC ASEAN
Published Date: Dec 18, 2018
400+ IT professionals reveal what’s next for workload automation
How are today’s leading companies using workload automation to drive their most important IT initiatives? Find out in this detailed report summary from analyst firm Enterprise Management Associates (EMA). You’ll learn how the role of workload automation is evolving, including:
The rise of predictive analytics in WLA
Surprising stats on the frequency and ease of migration
How big data and cloud impact WLA
The use of containers and micro services architectures
Workload automation is changing fast. Keep up with the latest analyst research – download the report.
Published By: CrowdTwist
Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them.
Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning.
With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated. Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
Learn more about User Experience Monitoring and the need for advanced real-time predictive analytics to capture information and identify trends. Download this paper today and discover vital recommendations, including the need for better dialogue between IT and business and knowledge of end-user customer behavior.
It is important to understand the different business situations where traditional predictive analytics can be best applied and where anticipatory analytics may be a more appropriate approach to solve the business problem. One is not necessarily superior to the other – it’s about which methodology is best utilized in solving the specific business problem. Conventional response modeling, revenue potential modeling, wallet share analysis, traditional risk scoring and other analytic practices will always be important tools for businesses far-and-wide, but as more companies focus on analytics to inform growth, they’ll have employ the right team and identify the right partners to work with in order to successfully leverage anticipatory analytics to gain a competitive advantage.
Looking forward, we anticipate anticipatory analytics playing an important role in your future. Download this white paper to learn more.