social crm

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Published By: 3CSI     Published Date: Feb 07, 2011
Your customers don't just want to be engaged by your brand - they expect it!
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social media, crm, digital crm, engagement, customer service, customer care, social crm, vrm
    
3CSI
Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
    
Aprimo
Published By: Baynote     Published Date: Aug 30, 2010
Learn how to leverage the collective intelligence of your web visitors to adapt to customer neeeds and grow customer satisfaction.
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social crm, collective intelligence, customer service, customer experience, social web
    
Baynote
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
    
Bazaarvoice
Published By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
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blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
    
blueconic
Published By: Clearvale by BroadVision     Published Date: Oct 22, 2012
When implemented correctly, Enterprise Social Networks increase collaboration and productivity with customers, partners and more. For those deploying ESN in their enterprise, this guide gives an adoption process that will increase chances of success.
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business social network, business social networking, collaboration software, collaboration tools, enterprise 2.0, enterprise collaboration, enterprise social, enterprise social network
    
Clearvale by BroadVision
Published By: Concur     Published Date: Apr 17, 2013
This report explores how organizations can leverage technologies driven by cloud computing and mobile apps, and the benefits gained from integrating travel and expense management solutions with Customer Relationship Management (CRM) solutions.
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cloud computing, mobile, social enterprise, crm, expense management, expense management integration, mobile for business
    
Concur
Published By: Focus CRM     Published Date: Aug 04, 2011
Improve your social CRM efforts and learn the benefits of the social business model.
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focus crm, social business, customer relationship management, social business strategy, social crm, social media customer service, social media marketing
    
Focus CRM
Published By: Genesys     Published Date: Oct 16, 2013
Earlier this year, Gartner released the 2013 Magic Quadrant for Call Center Infrastructure, an annual report that analyzes call center infrastructure vendors for completeness of vision and ability to execute. Explore and compare contact center solutions from today's top vendors and decide which solution is right for you. This is the fifth consecutive year that Genesys has been named a worldwide Leader for Contact Center Infrastructure. The Genesys Customer Engagement platform (referred to as the Customer Interaction Management or ‘CIM’ platform in the report), is the industry’s most complete platform on which companies can deploy an all-in-one, end-to-end scalable contact center Get the 2013 Gartner Magic Quadrant for Contact Center Infrastructure now!
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contact centers, business value, functions, applications, inbound, outbound calling, social media analytics, integration tools
    
Genesys
Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE
Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
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analytics, social media, best practices, crm, marketing, business intelligence
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
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social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends
    
IBM
Published By: IBM     Published Date: Mar 12, 2014
Learn how to take your organization’s social media strategy beyond passive listening to truly engaging your audience to create business value.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends
    
IBM
Published By: IGLOO Software     Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
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social marketplace, igloo, collaboration, facebook, linkedin, twitter, web 2.0, loyalty
    
IGLOO Software
Published By: Introhive     Published Date: Jun 04, 2013
Our research shows that if one thing hasn’t changed in sales, it’s the importance of relationships. Through our study and various insights throughout this eBook you will be better understand how to navigate your sales efforts in the modern age.
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introhive, sales, relationship capital, social crm
    
Introhive
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