From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices.
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cisionís Media Research Team, Cisionís State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
There are 3+ million tech professionals active on Twitter. But as a recruiter, how do you reach these candidates? Use Diceís 7 Steps to Tech Recruiting Strategy on Twitter to source tech talent where they hang out.
Read this white paper to learn how marketers are using IBM technology to learn about their customersí attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
Published By: Iterable
Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications.
When you are determining the right email marketing strategy for your business, itís natural to wonder how the industry leaders are conducting their campaigns. A¨er all, if theyíre on top, then they must be doing everything right...right?
To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.
We note what companies are doing across the board, as well as what spec
Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
Donít just put a sponsorís logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audienceís attention.
View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
Explore four important facets of managing social media use by employees in your organization. Craft a best practice social media policy and navigate the legal landscape, train employees, address retaliation, and take a comprehensive approach. View examples of organizations that have successfully and creatively implemented social media guidelines.
Nicholson Kovac's comprehensive, 20-page "Social Media 101" white paper serves as a compendium of information on various social media stats, trends, tips, best practices, terminology, success stories and more.