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Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
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customer success, productivity, team trifecta, customer lifecycle
    
Act-On
Published By: Adaptive Growth     Published Date: Mar 12, 2008
ERP system acquisition projects are rarely deemed to fail.  All the well-advertised failures come later, during implementation and afterward.  Nevertheless, the seeds of these failures are invariably planted in the earliest stages of ERP acquisition planning.
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erp, adaptive growth, project management, enterprise applications, enterprise resource planning, adaptivegrowth
    
Adaptive Growth
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
No matter your industry, the customer experience has taken centre stage. Master it now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world. Here’s how you can reinvent your customer experiences — and revolutionise your marketing.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
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digital skills, culture, strategy, data management, processing, technology, ux design
    
Adobe
Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe
Published By: Adobe     Published Date: Jul 13, 2017
Evolving your digital analytics program for a shift toward democratization requires foundational work. It’s crucial that you evaluate the current state of your analytics program. Know that building confidence for the analytics newbies and their managers will take time and investment, but it will set the stage for providing exceptional and consistent customer experiences across channels. Download our new guide The Extraordinary Possibility to learn about the five strategies to help you transition into an organization where everyone is part of the Analytics action.
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digital analytics, analytics, digital experience, adobe
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Customer experience has quickly moved from competitive differentiator to business imperative. Our commissioned study, conducted by Forrester Consulting, found that organizations proactively making investments to become Experience-Driven Businesses (EDBs) achieve greater results across every stage of the customer journey. And EDBs boost ROI higher than companies that do not. To see how, read The Business Impact of investing in Experience.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Customers expect to have the same experience with a store no matter where they are shopping – in a brick and mortar location, on the store’s website via laptop or on the store’s app via mobile device. Combining online and offline data helps retailers stay informed about their customers so they can drive customer loyalty and increase revenue.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
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Adobe
Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Ahead     Published Date: Nov 30, 2018
Over the past seven years, we’ve surveyed more than 30,000 technical professionals around the world to explore the relationships between IT performance, DevOps practices, culture, organizational performance and other elements that affect business outcomes. In the process, we’ve built the deepest and most widely referenced body of DevOps research available. The 2018 State of DevOps Report breaks new ground in our understanding of the DevOps evolutionary journey. We have identified the five distinct stages of DevOps evolution, and the critical practices at each stage that help you achieve success and progress to the next phase of your journey.
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Ahead
Published By: Akamai Technologies     Published Date: Jun 14, 2018
"A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8"
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security, perimeter security, zero trust, cloud, enterprise security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 14, 2018
You’ve created a great game, so why do players keep abandoning it? The answer is frictions— the obstacles and flaws that erode player satisfaction, disrupt immersion, and ultimately cause players to look elsewhere. This abandonment not only impacts your game and revenue but also your studio’s reputation for years to come. In “Understanding Frictions” Akamai’s Nelson Rodriguez, a gaming industry insider who’s helped launch successful titles like Halo 3, will explain how to minimize frictions so you can maximize player enjoyment, loyalty, and revenue. Read “Understanding Frictions” so you can analyze your game’s points of friction using our matrix and learn how to manage, reduce, or eliminate frictions at every development stage.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM). When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy). Read this white paper for an in-depth analysis of CIAM implementation options, including: ? Must-haves for a successful, enterprise-grade CIAM system ? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions ? A real-world case study that illustrates the ROI of an effective CI
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 30, 2019
Attacks on financial services institutions are growing in both quantity and sophistication. Our new State of the Internet/Security report studies criminal behavior across this advanced and expansive financial services attack economy: from a popular authentication mechanism for staging credential stuffing attacks to the use of stolen identities to cash out ill-gotten gains. The report identifies leading DDoS and application-layer attack vectors, lucrative phishing variants, and how criminals stage decoy attacks to distract from their real targets. Attacks that prove successful in financial services often move on to other industries. Download the report, and see what petabytes of data tell us.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 03, 2019
The attacks and tools being used against financial services organizations are part of a complex ecosystem. This may seem like an obvious statement at first glance. When you read most industry reports, they tend to focus on a single aspect of the whole ecosystem, as if it were unrelated to other types of attacks. To be honest, we’ve been just as guilty of having a myopic view of attack traffic as anyone else. We wanted to do something different for this report. Instead of looking at a single type of attack, we stepped back to look at attacks against banks, credit unions, trading companies, and other organizations that make up financial services as a whole. Most defenders only see a very small segment of the overall traffic, whether they’re the target or the vendor supplying defensive tools. The breadth of Akamai’s products and our visibility into a significant portion of Internet traffic allows us to research multiple stages of the attack economy.
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Akamai Technologies
Published By: AlienVault     Published Date: Oct 21, 2014
Have you ever wondered how the bad guys actually get control of a system? And, how they convert that system into a data-syphoning droid? Join AlienVault security engineer, Tom D'Aquino as he walks you through the steps of a system compromise and how detect these nefarious activities at every stage. You'll learn: • How attackers exploit vulnerabilities to take control of systems • What they do next to find & exfiltrate valuable data • How to catch them before the damage is done with AlienVault USM Using a real-world example of a common vulnerability, Tom will show you how AlienVault USM gives you the evidence you need to stop an attack in its tracks.
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vulnerability, management, risk, prioritize, profile, environment, data, asset value, network, authenticated, unauthenticated, remediation, best practices, intelligence, scores, attacks, policy violations, compromise, ex filtration, exploit
    
AlienVault
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