Email provides the wedge into customer-obsessed marketing
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer focused.
Email marketing – the workhorse of the marketers’ toolkit – can provide a way to launch customer obsessed marketing at your firm, if you use it as more than just a promotional vehicle.
marketers need a more advanced email marketing program. 95% believe they would benefit from it. 64% agree that they use their email marketing program as a strategic asset for innovation
But it’s difficult to achieve. 91% experience challenges, including lack of budget, vision, and cross-collaboration
WHY TARGET AUDIENCE SHOULD CARE?
Smart CMOs re
Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience.1
But stock photography has always been an essential part of the designer’s toolkit. When used right, it helps brands make just the right impact. Today, collections are evolving to keep pace with visual trends and create unique, attention-grabbing images-quickly and no budget.
Download this whitepaper to take a look at stock's rapid transformation and how it's helping designers do beautiful work, faster than ever.
Published By: AKS-Labs
Published Date: Mar 20, 2007
Business professionals lack essential information about real-life metrics and information on how to build a Balanced Scorecard, which supports weights and scores, which allows calculating the performance values. This whitepaper is a Balanced Scorecard design toolkit, which contains some "how-to" ideas.
Having the right tools and establishing key processes in advance can help prevent or mitigate the impact of a DDoS attack. Learn more by downloading this complimentary toolkit with research and best practices from Gartner and Arbor Networks.
Published By: Aventail
Published Date: Aug 21, 2009
The SSL VPN Toolkit provides vital information to help you at every stage of your decision process. In this one download you'll get Aventail's SSL VPN Technical Primer (a technology overview and an objective comparison of IPSec VPNs and SSL VPNs); SSL VPN Buyer's Guide (assessment criteria and questions to ask VPN vendors); and SSL VPN Purchase Checklist (SSL VPN requirements in six feature/function categories).
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Published By: BetterUp
Published Date: Mar 06, 2019
Looking to transform your organization to offer employees the meaningful, inspiring workplace they deserve? Learn how from industry experts in our exclusive Digital Conference Experience. Your registration includes instant access to videos, slides and other materials including:
- Data that predicts what the future of work will look like
- Toolkit elements your employees need to thrive in a new world of work
- Steps for taking your emerging leaders and making them great
There will be a ransomware attack on businesses every 14 seconds by the end of 2019 . Every 40 seconds, one of those attacks will prove successful , with devastating effects ranging from permanent loss of irreplaceable data to life-threatening interruptions to patient care. In years past, expert malware authors packaged up their know-how into costly exploit kits sold on the underground market. Cyber criminals had to recover high upfront costs before launching a campaign and realizing a profit. Today, ransomware-as a-service groups like Satan make it easier than ever before for would-be cyber criminals with minimal technical skills to launch attacks, offering free ransomware toolkits and hands-on help to manage campaigns and extort payments. Read our white paper to learn how CylancePROTECT® prevents Petya, Goldeneye, WannaCry, Satan, and many more from executing, with machine learning models dating back to September 2015, long before the ransomware first appeared in the wild.
Published By: Blue Prism
Published Date: Mar 28, 2019
Robotic process automation describes the use of technology to automate tasks that are traditionally
done by a human being. The technology itself mimics an end user by simulating user actions such as
navigating within an application or entering data into forms according to a set of rules. RPA is often
used to automate routine administrative tasks that typically require a human being to interact with
multiple systems, but RPA technology is evolving to support the automation of increasingly
sophisticated processes at scale within enterprise architectures rather than on the desktop. Over the
past two years, RPA has been adopted by a number of business process outsourcing (BPO) providers
and a growing number of end-user organizations are now deploying the technology themselves to
create “virtual workforces” of robotic workers.
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
By leveraging Ciena’s state-of-the-art WaveLogic 3 Extreme chipset, Waveserver offers high capacity in an extremely compact footprint, with a web-scale operations toolkit and open programmability—all the essential ingredients to help DCI compete in the web-scale era.
When it comes to protecting yourself against breast cancer, knowledge is power. This toolkit covers everything from warning signs and the importance of early detection to what you can expect during a mammogram.
Telemedicine has the potential to deliver significant savings to both employees and businesses — when people actually use it. This toolkit includes posters, videos, mirror clings, and more to introduce your team to the service and encourage them to take advantage of it.
Published By: Flexera
Published Date: Feb 19, 2019
SaaS adoption is growing quickly. It's easy to buy and deploy because of its relatively low overhead and up-front costs. But SaaS is designed to proliferate. About a third of the SaaS apps in most organizations don’t even get used. And the result? SaaS costs spin out of control.
Are you able to manage the cost and security risks associated with your SaaS applications?
Download the Essential SaaS Management Toolkit to learn about SaaS usage trends, understand the importance of SaaS management tools and discover how to take control of your SaaS applications.
The Essential SaaS Management Toolkit was designed to provide everything you need to learn how to manage the cost and security risks of your SaaS applications.
Get the Toolkit here.
This comprehensive GoToTraining best practices guide explains how to take your online training to new heights and gets you on the path to becoming a virtual training expert. Learn best practices for online training in general and get practical tips for using the GoToTraining toolkit to your greatest advantage.
The possibilities for the machine-augmented future are endless — but while artificial intelligence has become ubiquitous in the commercial world, its adoption in government has been slow. This toolkit will help agencies identify the necessary steps to embark on an AI journey — and provide tips for government innovators to easily progress from crawling and walking to the running stage with the technology.
IBM Compose Enterprise delivers a fully managed cloud data platform on the public cloud of your choice - including IBM SoftLayer or Amazon Web Services (AWS) - so you can run MongoDB, Redis, Elasticsearch, PostgreSQL, RethinkDB, RabbitMQ and etcd in dedicated data clusters.