In many enterprises, marketing is a multichannel effort that
includes a wide range of touch points. The touch points
range from websites and email promotions to traditional print
advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the
offers the customers previously accepted or rejected. In addition,
emails launch without reference to online promotions and
websites present messages that disregard their visitorsí previous contact history.
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
Traditional advice for developing IT strategies in insurance is to use business objectives and business strategy to drive the IT plan. In this white paper, learn about extending contact center capabilities across the insurance enterprise.
Traditional backup systems fail to meet the database protection and recovery requirements of modern organizations. These systems require ever-growing backup windows, negatively impact performance in mission-critical production databases, and deliver recovery time objectives (RTO) and recovery point objectives (RPO) measured in hours or even days, failing to meet the requirements of high-volume, high transactional databases -- potentially costing millions in lost productivity and revenue, regulatory penalties, and reputation damage due to an outage or data loss.
Published By: pepperjam
Published Date: Jun 18, 2019
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In todayís market, discrete manufacturers must stay focused on traditional objectives ó increasing uptime and throughput in the plant and closely managing costs throughout their operations. At the same time, they must also create and offer more integrated products and services and even new business models to enhance the customer experience. These new offerings incorporate increasing amounts of technology ó including Internet of Things. Indeed, by 2018, nearly one-third of industry leaders will be disrupted by competitors that are digitally-enabled. For manufacturers, this IDC white paper examines the current and future Internet of Things (IoT) imperative for the following discrete manufacturing industries: automotive, aerospace and defense, high tech, and industrial machinery. We highlight IoT-enabled scenarios ó those possible both now and in an Industry 4.0 future with smart manufacturing.