The majority of enterprise software is now consumed via SaaS or cloud deployments. Despite a perception of simplicity in software acquisition, many cloud contracts require all the rigor and due diligence of contracts for on-premises licensed software. The Enterprise Cloud Buyer's Bill of Rights provides a tool for clients and vendors to change the tenor of contract negotiations from user subservience to an equal and collaborative long-term partnership.
Join a panel of experts including Jonathan Ferrar, IBM Vice President, Smarter Workforce, to learn about:
• Trends in the workforce
• Attracting the very best talent and getting them productive fast
• Sharing and locating collective knowledge to empower employees
• Making data driven decisions
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world.
Watch this webcast to learn:
• Key CHRO insights from the Global C-Suite Study
• Three workforce challenges for HR in a customer-driven world
• Three actions HR can take with real-life examples
Hear a panel of HR leaders engage in a conversation about how they are using predictive and prescriptive analytics applied to talent to drive better business results. Join us to explore how you can be more effective in designing pilots, demonstrating the ROI for talent analytics, and translating talent data into talent insight.
Published By: InsideView
Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
App and desktop virtualization is much more than a technology solution. It is transforming the way organizations of all sizes are enabling their workforces while simplifying the desktop management process for IT administrators. With app and desktop virtualization, IT organizations can provide every user with a workspace environment completely unrestricted by physical location.
This paper addresses many common business challenges facing IT organizations, such as enabling mobile workstyles without compromising security, streamlining desktop management efforts as the number of employees in remote offices and offshore locations increases and making the user experience personal through self-service access to applications and desktops.
In this research study hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
Learn how organizations of all sizes in all industries around the world are suffering from what we call the “document disconnect.” Learn how this is causing significant delays and errors across critical business functions such as sales contracting and quoting, procurement, talent acquisition, and onboarding.
Download this white paper to learn more.
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions.
This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product.
The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate:
• How did the customer arrive at the best possible purchase outcome?
• What decision moments can the retailer influence along the way?
• What tools can the retailer use exert these influences?
• What actions can the retailer take to bring them there?
In order for your organization to recruit and maintain top talent, you need modern, specialized recruitment technology that is designed to meet today's talent acquisition challenges. Learn what to look for when evaluating talent acquisition software in our free whitepaper.
Published By: Jobvite
Published Date: Mar 31, 2015
Recruiting has traditionally been considered a function of Human Resources, but with new tools on the market and new strategies in the air, some are saying it belongs with the marketing team. Others are suggesting Talent Acquisition be pulled out into it’s own unique department in larger organizations. There are innovative strategies that address the changing landscape of digital relationships and networks, and powerful new tools that can seem magical when you’re trying to find the perfect candidate for the available position.
Understanding these strategies and harnessing these tools will prepare you to source, screen, interview and hire the best talent for your growing organization. Read this ebook to learn more.
Published By: Jobvite
Published Date: Mar 31, 2015
It’s been a long road to recovery, but the economy is finally bouncing back after the Great Recession. Businesses are growing, companies are hiring and quality talent is in high demand. For the skilled worker, the job market has shifted in their favor, and professionals everywhere are taking advantage. The findings of the fifth annual Job Seeker Nation Study explore the progression of the job market, the modern job seeker’s approach to job hunting, and what this means for the workforce in 2015. Read this study to learn more.
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Published By: Skillsoft
Published Date: Mar 03, 2015
Read this white paper to learn about how Skillsoft's acquisition of SumTotal Sytems LLC is a huge step forward to deliver relevant, real-world support to the modern workforce where they are working and when they need it in a new combined content, service, and software delivery paradigm.
Published By: Lumesse
Published Date: Feb 13, 2015
This White Paper illustrates the trends that increase the complexity of recruitment, causing talent acquisition managers and HR leaders significant concern: the emergence of new technology, changing demographics and recruiting across borders and increasing globalisation.
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Published By: Monetate
Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitor’s attention.
Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they don’t, chances are, they’ll move on.
Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window.
And you’ll end up learning whether your customer acquisition and retention costs were worth it.
Given the enormity of this statistic, we’re taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
Although the cost of flash storage solutions continues to fall, on a per-gigabyte capacity basis, it is still significantly more expensive to acquire than traditional hard drives. However, when the cost per gigabyte is examined in terms of TCO, and the customer looks past the pure acquisition cost and accounts for “soft factors” such as prolonging the life of a data center, lower operating costs (for example, power and cooling), increased flexibility and scalability, or the service levels that a flash solution enables, flash solution costs become increasingly competitive with spinning media.
The number of identities that an organization must control and secure is exploding as companies support the evolution of business. Traditional users, customers and partners, outsourced or offshore IT, support and development teams, and new users from mergers and acquisitions are working from increasingly distributed locations and devices and to be efficient they need the right set of privileges across a diverse set of servers and applications.
So, how can an organization successfully control privilege for all of these identities to mitigate identity-related risk without slowing down the business?
From this webinar you will learn:
• Forrester’s predictions for next generation privileged identity management.
• How best-in-class organizations are successfully controlling privilege and mitigating risks
In this new whitepaper, we’ll show you how banks that embrace this social opportunity are deepening relationships with customers and driving business. We’ll share tips and success stories of retail banks.
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.