awareness

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Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics
    
BrightCove
Published By: CA Mainframe     Published Date: Sep 12, 2008
The CA Performance Management Handbook for DB2 for z/OS by renowned tuning experts Susan Lawson and Dan Luksetich of YL&A covers information to enhance your skills and raise awareness for databases performance management issues and tuning strategies. This supplement to the CA Performance Management Handbook provides specific information on which technologies apply to which issues and how CA Database Management addresses your most pressing database performance management challenges.
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ca mainframe, mainframe, apm, application performance management
    
CA Mainframe
Published By: Utimaco     Published Date: Aug 18, 2008
Data protection programs at most organizations are concerned with protecting sensitive data from external malicious attacks, relying on technical controls that include perimeter security, network/wireless surveillance and monitoring, application and point security management, and user awareness and education. In this paper, the different leakage points are mapped with regulations and best practices.
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leak, leakage, data protection, pci, cardholder, cardholder data, utimaco, database security
    
Utimaco
Published By: Burton Group     Published Date: Jul 07, 2008
Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling tools and techniques arrives in the nick of time, because new technical and regulatory realities demand that enterprises maintain scrupulous awareness of their data and how it is used. Data modeling is no longer for databases only, no longer for technologists only, and no longer optional.
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modeling, data modeling, data management, data mining, business intelligence, dba, database administration, burton group
    
Burton Group
Published By: Javelin Strategy & Research     Published Date: Jul 02, 2008
Javelin Strategy & Research has released a study covering data breach victims, which highlights the acute awareness among consumers about data security and the significant implications security breaches represent to businesses once consumer trust is compromised. Read this report, which also reveals Javelin's recommendations to institutions to address consumer security concerns and expectations in the event of a data breach.
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javelin, debix, customer service, customer experience, damage control, data breach, security breach
    
Javelin Strategy & Research
Published By: IBM     Published Date: Apr 23, 2008
This Q&A-style article from CIO Green Edge Zone covers some of the many ways businesses can benefit through green technologies. Becoming more energy efficient not only dramatically reduces power costs, but can actually help companies improve operational efficiencies, increase productivity, enhance customer service and heighten brand awareness.
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ibm, opt it, ibm opt it, green, environmental, environment, productivity
    
IBM
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: ICC Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC/Decision Services
Published By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
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email marketing, newsletter design, viral marketing
    
eROI
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