Published By: QuickPivot
Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions.
This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product.
The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate:
• How did the customer arrive at the best possible purchase outcome?
• What decision moments can the retailer influence along the way?
• What tools can the retailer use exert these influences?
• What actions can the retailer take to bring them there?
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies.
Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond.
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Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
With networks sprawling to massive proportions and malicious activity constantly evolving, situational awareness is more vital than ever in keeping your network secure. But it’s not built on skills alone. Eight tools are equally as essential for keeping your situational awareness—and your network—alive.
Health care organizations face a variety of security challenges—from the growing presence of online personal data to new methods of accessing and transferring medical information. Protecting sensitive data requires more vigilance than ever.
Learn how your IT security peers are responding to threats from mobile and cloud technologies to address these open systems in this latest SANS survey:New Threats Drive Improved Practices: State of Cybersecurity in Health Care Organizations. Inside you’ll see all the results—revealing better awareness of risks with improved commitment of resources and support.
Download now to learn more about how leading health care organizations:
Assess information ecosystems — to understand gaps in infrastructure
Establish data-centric security controls — focusing on information, not just infrastructure
Manage identities — tying data controls closely with identity and access management
Invest in incident response — documenting and maintaining a formal response p
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
Published By: Polycom
Published Date: Jan 06, 2015
This document will outline five easy steps to create awareness, increase utilization and expedite adoption of video collaboration across your organization. You’ve recently added video to your communications environment. Now the real challenge begins –getting your company to actually use the solution. What is the best way to launch and promote video collaboration internally? Which departments or groups should you be targeting? What are the keys to maximizing usage levels? What are the major concerns surrounding video, and how do you overcome them?
Establishing a thriving business takes dedication and hard work, yet that can easily be destroyed without taking precautionary measures. To create more safety awareness, we’ve listed the top five vulnerabilities business owners face every day.
The increasing user-friendliness of cloud computing is making it more accessible to users as they better understand its capabilities and realize how easy and affordable it can be. As cloud infrastructure has started offering a wider range of storage functionality, IT professionals are finding that they can make use of the benefits it provides both operationally and financially. But achieving this optimum result is neither easy nor prevalent; awareness of the upside can sometimes blind prospective users to the potholes and blind curves on the road to cloud storage bliss. This paper assumes at least a general awareness of the methods and advantages of cloud storage, and perhaps even an acknowledgement that it is a natural infrastructure development, and is therefore designed to provide pragmatic advice to help with specific deployment choices.
Published By: Skyword
Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Read the report to see how incorporating analytics into your mobile marketing strategy will:
• Increase brand awareness
• Raise your return on marketing investments
• Boost average order value
• Improve time-to-market of products and services
For SIEM to help usher in more effective security and risk management strategies—particularly related to threat mitigation, embracing trends, and aligning with business priorities—these five business issues must be addressed. McAfee spoke with SIEM users and this brief lists those top issues along with corresponding customer case studies and use cases.
With networks sprawling to massive proportions and malicious activity hitting hard, fast, and constantly evolving, situational awareness is more vital than ever in keeping your network secure. Situational awareness refers to the continuous monitoring of your network by analyzing bulk data collected from sources across the board. In other words, it delivers a detailed overview of all areas of your network so you know exactly what’s going on through increased visibility and response capabilities.
Organizational models today are shifting from hierarchical to flat. Careers are no longer an upward trajectory, but more likely to be a series of experiences, projects and development opportunities. But, a lack of awareness around the new flat organization dynamics is resulting in a perceived lack of opportunities for career movement within companies, and frustration among employees and leaders.
Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!