According to the United Nations, on average, more than 200 million people were affected and more than 70,000 were killed by natural disasters annually. Given the fact that one of the primary responsibilities of government is to protect the public and minimize the effects of such calamities, citizens now demand that public-sector safety organizations be proactive, and respond promptly and effectively to all types of crisis situations, including catastrophes, terror events, and threats to critical infrastructure.
To effectively respond to these challenges, public safety agencies must be able to rely on secure networks with integrated voice, video, and data capabilities. With these networks and their associated assets, agencies can obtain more timely and accurate information, enhancing situational awareness and improving response times.
The Internet of Things (IoT) stands to benefit a number of key public sector subverticals, particularly public safety, because it will be leveraged to enhance real-time situational awareness, improve response times and safety, function as a force multiplier, help minimize operational expenditures, and facilitate evidence-based operations and real-time safety decisions.
The following questions were posed by Cisco to Dr. Alison Brooks, research director, on behalf of Cisco's customers.
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
To effectively respond to these challenges, public safety agencies must be able to rely on secure networks with integrated voice, video, and data capabilities. With these networks and their associated assets, agencies can obtain more timely and accurate information, enhancing situational awareness and improving response times. Cisco and our partners can help agencies obtain secure networks.
Published By: Raritan
Published Date: Jul 30, 2015
Learn more about these trends and how Data Center Infrastructure Management (DCIM) software can help your staff improve productivity, improve awareness of potential issues, and enhance forecasting and decision making.
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs.
The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
Published By: QuickPivot
Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions.
This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product.
The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate:
• How did the customer arrive at the best possible purchase outcome?
• What decision moments can the retailer influence along the way?
• What tools can the retailer use exert these influences?
• What actions can the retailer take to bring them there?
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies.
Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond.
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Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
With networks sprawling to massive proportions and malicious activity constantly evolving, situational awareness is more vital than ever in keeping your network secure. But it’s not built on skills alone. Eight tools are equally as essential for keeping your situational awareness—and your network—alive.