awareness

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Published By: QuickPivot     Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
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quickpivot, modern marketing, consumer relationships, brand awareness, marketing solutions, data analytics
    
QuickPivot
Published By: EMC     Published Date: May 28, 2015
For this report, IDC conducted a survey of large enterprises around the globe to explore public, private, and hybrid cloud IT adoption trends.
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emc, cloud computing, hybrid cloud, it cloud strategies, infrastructure
    
EMC
Published By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
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email marketing, message deliverability, smtp relay, brand awareness, customer engagement, customer relationships, transactional emails
    
Campaigner
Published By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
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ibm, purchasing, purchase funnel, acquisition, customer influence, retail
    
IBM
Published By: Modis     Published Date: Mar 09, 2015
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies. Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond. Download to learn more!
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modis, security challenges, it spending, privacy concerns, cybersecurity, security experts, data breaches, consumer facing breaches
    
Modis
Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes the McAfee 5206's throughput based on the latest version 5.8 software, with various firewall policies applied and different traffic scenarios.
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mcafee 5206's throughput, mcafee, testing of the mcafee ngfw, security, firewall, security internet, dpi, url filtering, http traffic, application awareness
    
McAfee
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention
    
Oracle
Published By: McAfee     Published Date: Jan 20, 2015
The only way to be prepared is to be aware. Make sure you have the right tools for optimal situational awareness of your network security.
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situation awarenss, network awareness, network security tools, essential network tools, next generation firewall, next generation firewall features, ngfw
    
McAfee
Published By: Intel Security     Published Date: Jan 20, 2015
With networks sprawling to massive proportions and malicious activity constantly evolving, situational awareness is more vital than ever in keeping your network secure. But it’s not built on skills alone. Eight tools are equally as essential for keeping your situational awareness—and your network—alive.
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situation awarenss, network awareness, network security tools, essential network tools, next generation firewall, next generation firewall features, ngfw
    
Intel Security
Published By: Dyn     Published Date: Jan 14, 2015
Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.
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network latency, website performance, latency, dns network, business intelligence
    
Dyn
Published By: Qualys     Published Date: Jan 08, 2015
Health care organizations face a variety of security challenges—from the growing presence of online personal data to new methods of accessing and transferring medical information. Protecting sensitive data requires more vigilance than ever. Learn how your IT security peers are responding to threats from mobile and cloud technologies to address these open systems in this latest SANS survey:New Threats Drive Improved Practices: State of Cybersecurity in Health Care Organizations. Inside you’ll see all the results—revealing better awareness of risks with improved commitment of resources and support. Download now to learn more about how leading health care organizations: Assess information ecosystems — to understand gaps in infrastructure Establish data-centric security controls — focusing on information, not just infrastructure Manage identities — tying data controls closely with identity and access management Invest in incident response — documenting and maintaining a formal response p
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it security, information ecosystems, data-centric security, identity management
    
Qualys
Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
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socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness, brand content, brand content sharing
    
SocialChorus
Published By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
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socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program, social media marketing, social engagement
    
SocialChorus
Published By: Polycom     Published Date: Jan 06, 2015
This document will outline five easy steps to create awareness, increase utilization and expedite adoption of video collaboration across your organization. You’ve recently added video to your communications environment. Now the real challenge begins –getting your company to actually use the solution. What is the best way to launch and promote video collaboration internally? Which departments or groups should you be targeting? What are the keys to maximizing usage levels? What are the major concerns surrounding video, and how do you overcome them?
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train, video, network, telecommuting, mobility, on-demand webinar, polycom, collaboration, guide
    
Polycom
Published By: Tyco Integrated Security     Published Date: Dec 08, 2014
Establishing a thriving business takes dedication and hard work, yet that can easily be destroyed without taking precautionary measures. To create more safety awareness, we’ve listed the top five vulnerabilities business owners face every day.
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robbery, burglary, theft, liability, fire safety, vandalism
    
Tyco Integrated Security
Published By: Symantec     Published Date: Dec 04, 2014
The recent release of the Firesheep Wi-Fi attack tool has increased awareness among both users and attackers of the inherent insecurity of unprotected HTTP connections.
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ssl, http, firesheep, side-jacking, wi-fi attacks, tls, user protection
    
Symantec
Published By: Nasuni     Published Date: Nov 19, 2014
The increasing user-friendliness of cloud computing is making it more accessible to users as they better understand its capabilities and realize how easy and affordable it can be. As cloud infrastructure has started offering a wider range of storage functionality, IT professionals are finding that they can make use of the benefits it provides both operationally and financially. But achieving this optimum result is neither easy nor prevalent; awareness of the upside can sometimes blind prospective users to the potholes and blind curves on the road to cloud storage bliss. This paper assumes at least a general awareness of the methods and advantages of cloud storage, and perhaps even an acknowledgement that it is a natural infrastructure development, and is therefore designed to provide pragmatic advice to help with specific deployment choices.
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cloud storage, cloud computing, cloud infrastructure, it infrastructure
    
Nasuni
Published By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe
Published By: McAfee     Published Date: Oct 28, 2014
For SIEM to help usher in more effective security and risk management strategies—particularly related to threat mitigation, embracing trends, and aligning with business priorities—these five business issues must be addressed. McAfee spoke with SIEM users and this brief lists those top issues along with corresponding customer case studies and use cases.
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big security data, situational awareness, real-time context, management ease, integrated security, siem, mcafee, risk management strategies, siem use cases, customer stories, federal government, healthcare provider, retailer, utility company, financial services
    
McAfee
Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness, marketing campaigns
    
SocialChorus
Published By: McAfee     Published Date: Sep 15, 2014
With networks sprawling to massive proportions and malicious activity hitting hard, fast, and constantly evolving, situational awareness is more vital than ever in keeping your network secure. Situational awareness refers to the continuous monitoring of your network by analyzing bulk data collected from sources across the board. In other words, it delivers a detailed overview of all areas of your network so you know exactly what’s going on through increased visibility and response capabilities.
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best practices, network security, it security, security management, threat response, hacker detection
    
McAfee
Published By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions, real time trends
    
Spredfast, Inc.
Published By: Knightsbridge     Published Date: Sep 09, 2014
Organizational models today are shifting from hierarchical to flat. Careers are no longer an upward trajectory, but more likely to be a series of experiences, projects and development opportunities. But, a lack of awareness around the new flat organization dynamics is resulting in a perceived lack of opportunities for career movement within companies, and frustration among employees and leaders.
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knightsbridge, career management, career development, talent development, employee engagement, manager relationship, human resources
    
Knightsbridge
Published By: CradlePoint     Published Date: Sep 04, 2014
Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!
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pop-up stores, secure infrastructure solutions, mobile pop-up, cradlepoint
    
CradlePoint
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