While the retail industry has made great strides in understanding the online journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements offline. Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move around ever-changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest.
This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence can bring a wide range of benefits to the entire retail industry: data-driven audience segmentation, real-time location targeting, reduced ad-spend, enhanced campaign attribution, and more.
While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
Published By: Qualtrics
Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience.
Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs.
To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to:
• Boost demand with messaging that resonates more with your market
• Grow your customer base by understanding what drives purchase behavior
• Increase revenue and profitability by discovering which customers will pay a premium for
• your product
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
Published By: SmartFocus
Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
Published By: SmartFocus
Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Employee wellness efforts have historically been "one size fits all" -which is ineffective at improving employee health behavior. See how offering a personalized health experience for your employees based on robust data, reporting and segmentation can drive engagement and long-term healthy behavior change.
For retail executives and analysts, who are dissatisfied with siloed, black-box, inflexible CRM and analytics solutions, the Customer Intelligence Appliance (CIA) is an appliance-based solution, that provides an integrated multi-channel view of customers, best practice reporting, and customer behavior segmentation and analytics accelerators.
Published By: Silverpop
Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.