brand impact

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Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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ExpertVoice
Published By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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ExpertVoice
Published By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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Rackspace
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share. “You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant. Learn more about the step-by-step approach the ShurTech team took to: Build and maintain a centralized, consistent and accessible source of production information to arm all divisions
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: SambaSaftey     Published Date: Mar 15, 2019
Collaboration among compliance safety, and risk DS Services, a distributor of leading beverage brands to residential and business customers, employs more than 3,500 drivers nationwide. Tracking its drivers – and ensuring they’re qualified to be behind the wheel – isn’t easy. “Reviewing motor vehicle records (MVRs) can take weeks, as every state reports violation information differently,” says Jason Gay, DOT compliance administrator for DS Services. “I was spending 12 to 15 hours a week on paperwork alone. It was time to simplify the process.” DS Services originally turned to SambaSafety to help reduce paperwork and increase efficiency; however, by incorporating continuous driver monitoring into its safety program, DS Services is able to impact its business in . other positive ways.
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SambaSaftey
Published By: Epson     Published Date: Feb 22, 2019
Customers are craving- even demanding- rich experiences as they interact with the brands they love. Watch this free webinar to hear how projections technology is impacting digital signage trends., allowing businesses to create captivating immersive environments that engage customers with their product or brand. Download today, watch at your convenience, and feel free to share this resource with your colleagues.
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Epson
Published By: Oracle     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle
Published By: Group M_IBM Q418     Published Date: Nov 20, 2018
Understanding how to optimize Omni-Channel Order Management is key to your business’ success. Today, consumers want seamless possibilities for selecting and receiving new products and services. Intelligent order management systems allows brands and retailers to make informed decisions on how to profitably satisfy customer expectations. It’s not just about understanding what you are offering in the present, but transparency and greater understanding of each aspect that impacts your inventory, fulfillment network, and capability to deliver across your channels.
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Group M_IBM Q418
Published By: LogRhythm     Published Date: Jun 19, 2018
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion. i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well. The malware threat is growing larger and becoming more challenging to respond to every year. It seems like every month there are more major breaches. Target, Neiman Marcus, and UPS have all been victims of costly breaches in the past couple years, with each event showing signs that the breaches could have been prevented. Phishing-based malware was the starting point 95 percent of the time in state-sponsored attacks, and 67
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hack, malware, intellectual, property, compliance
    
LogRhythm
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Prepare your business for the future of customer service. In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends. The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants. Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on: The growing importance of service in a customer’s choice of or loyalty to a brand The most important aspects of a good customer service experience The most frustrating aspects of a poor customer service experience Expectations of the millennial customer segment Channel preferences based on geography Customer expectations for self-serv
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Microsoft Azure
Published By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing, ibm watson
    
Sprinklr
Published By: Sage People     Published Date: Jan 26, 2018
Your essential guide to making a great user experience. Create more love for your business with our 12 top tips. A good experience means more sales. A bad experience will not only stop you converting customers, but will effect your reputation as a brand. Many websites offer the same or similar products and services—if your shopper can’t find what they’re looking for easily, they’ll simply move on to the next site. Alongside our partner and e-commerce expert INVIQA, we’ve compiled our 12 top tips to help refresh your website’s usability. These little changes are easy to implement and could make a big impact to your conversion rates.
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Sage People
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Adobe     Published Date: Dec 07, 2017
Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience.1 But stock photography has always been an essential part of the designer’s toolkit. When used right, it helps brands make just the right impact. Today, collections are evolving to keep pace with visual trends and create unique, attention-grabbing images-quickly and no budget. Download this whitepaper to take a look at stock's rapid transformation and how it's helping designers do beautiful work, faster than ever.
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Adobe
Published By: Oracle Dyn     Published Date: Dec 06, 2017
DDoS attacks can impair your website, tarnish your brand, and impact your bottom line. Conventional security products like firewalls and intrusion prevention systems and newer cloud-based scrubbing services can’t protect your DNS infrastructure against today’s increasingly sophisticated attacks. The best way to defend against DDoS attacks is to trust the operation of your DNS infrastructure to a managed service provider that lives and breathes DNS. Best-of-breed managed DNS providers operate global anycast networks that mitigate DDoS threats to keep your online business up and running.
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dns, provider, global, anycast, network, customer, pop, business
    
Oracle Dyn
Published By: Oracle     Published Date: Nov 30, 2017
DDoS attacks can impair your website, tarnish your brand, and impact your bottom line. Conventional security products like firewalls and intrusion prevention systems and newer cloud-based scrubbing services can’t protect your DNS infrastructure against today’s increasingly sophisticated attacks. The best way to defend against DDoS attacks is to trust the operation of your DNS infrastructure to a managed service provider that lives and breathes DNS. Best-of-breed managed DNS providers operate global anycast networks that mitigate DDoS threats to keep your online business up and running.
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dns, provider, global, anycast, network, customer, pop, business
    
Oracle
Published By: Entelo     Published Date: Sep 06, 2017
With tech talent in high demand, understanding the networks engineers live and work in is fundamental to finding qualified people and establishing rapport. Learn how to leverage GitHub, Stack Overflow, and Hacker News to identify relevant candidates, assess their skill sets, and boost your company's engineering brand to stand out from competing recruiters. GitHub Lead Talent Strategist Tessa Wilder joins us to share recommendations on how to best use GitHub to connect with engineers. In this webinar, you'll learn: How to read a GitHub profile to understand an engineer's contributions, impact, and how to cross-reference this info with resumes and other social profiles Ways to use Stack Overflow's reputation score and tags to find active, notable engineers How to (tastefully) utilize Hacker News beyond a social news site to generate interest with tech candidates and find those actively seeking new opportunities
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Entelo
Published By: CA Technologies     Published Date: Aug 22, 2017
While some are still adjusting to the idea, you’re well aware that we’re living in an application economy. For the uninformed, an application economy is where everything is driven by a connected, mobile, application-based world where your customers are far more likely to experience your brand and interact with your enterprise through a software application than a live person. But, beyond the benefits, each day you’re feeling the pressure it exerts on your budget, resources and network. You’ve seen this wave swell on the horizon, and now it’s arrived: executives are enthusiastic and asking about strategies, and line-of-business leaders are requesting faster dev times and more complex projects. Staking out your place as a leader in this new landscape will require you to develop and deliver high-impact applications faster than ever before.
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CA Technologies
Published By: LogRhythm     Published Date: Apr 04, 2017
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion. And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well.
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LogRhythm
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
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