building brand

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Published By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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ExpertVoice
Published By: Schneider Electric     Published Date: Mar 28, 2019
To win the colocation race you need to be faster, reliable, innovative and efficient –all while making smarter design choices that will ensure positive returns. Customers are demanding 100% uptime and always-on connectivity –be it small enterprises to large Internet Giants–and colocation providers need to meet these expectations. The growing adoption of prefabricated data centers allows just that. With the undisputed benefits of prefab modules and building components(like speed or quality),colocation providers can manage their business today, and deploy faster in the future. Chris Crosby, CEO for Compass Datacenters, is well-known for his expertise in the data center industry. From its founding in 2012, Compass’ data center solutions have used prefabricated components like exterior walls and power centers to deliver brandable, dedicated facilities for colocation providers. Prefabrication is the central element of the company’s “Kit of Parts” methodology that delivers customizable data center solutions from the core to the edge. By attending this webinar, colocation providers will: • understand the flexibility and value delivered via the use of prefabricated construction • Hear the common misperceptions regarding prefabricated modules and data center components • learn how prefabricated solutions can provide more revenue generation capability than competing alternatives • know what key things to consider when evaluating prefabricated data center design
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data centers, colocation provider, schneider electric, - modular data centers, prefabricated data center
    
Schneider Electric
Published By: Google Apigee     Published Date: Mar 12, 2019
APIs have become the de facto standard for building and connecting modern applications, so any degradation in API performance can have an adverse impact on customer experience, brand value and revenue. Google Cloud’s new eBook, Optimizing API Programs with Monitoring and Analytics, takes a detailed look at the benefits of using API monitoring and analytics technology to optimize your API programs and digital strategies. Explore how to deliver a seamless and connected experience for customers, partners, and employees. What's inside? -Field-tested best practices -Real-world use cases -An API monitoring and analytics checklist
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Google Apigee
Published By: Abacus Labs     Published Date: Feb 01, 2019
“It’s not what you know. It’s who you know.” We’ve all heard the phrase. We all understand there’s truth to it. But ask yourself: would you recommend or hire everyone you know? No way. Having the right connections is important to advancing your career. But it’s only half the battle. What really creates opportunity is defining your personal brand to your employer, to your network, to the market. It’s taking that moment when you make a great impression and scaling it to the larger world. This guide presents different approaches real professionals are using to build their brands. You’ll see tips and strategies that you can use to become an in-demand finance leader, including a system we developed called the ROLE Model of personal branding. In the age of effortless connection, cultivating a personal brand is essential. It’s not just who you know. It’s what they know you can do.
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Abacus Labs
Published By: HotSchedules     Published Date: Jan 17, 2019
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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HotSchedules
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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Microsoft
Published By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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Gelato
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Ingenico     Published Date: May 02, 2018
The time of mobile point of sale (mPOS) has arrived. While the mission to adopt EMV has dominated the payments industry over the past few years, many hotels, resorts and casinos are now focusing their efforts on rapid planning and implementation of mPOS strategies. A number of emerging trends are driving this new focus, including an emphasis on enhancing guest experiences and building brand loyalty by leveraging digital and mobile technologies. Innovative hotels, resorts and casinos are using these solutions to create entirely new guest experiences that improve service speed and convenience while creating distinct competitive advantages. mPOS is increasingly becoming a key part of the picture, providing unique opportunities to improve guest service quality and engagement, create new efficiencies and cost savings, and strengthen their brand. This eBook will provide an overview of those opportunities, some key trends in the hotel & lodging industry, and guide you through the key requirem
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Ingenico
Published By: Microsoft Azure     Published Date: Apr 10, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand topof-mind.
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Microsoft Azure
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Help your sellers work smarter and build stronger relationships Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed. Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower your team to be more productive and efficient. Our e-book, “The Savvy Seller’s Guide to Building Profitable Relationships,” is packed with advice for making selling much less painful—and more profitable. Did you know if your lead has had prior exposure to content from your company’s brand, that they’re 25% more likely to respond to your InMail? You’ll find this and more helpful facts in the e-book, including actionable insights to help your team: Identify the right leads—including pinpointing who’s on the buying committee Capture buyers’ attention Use insights and predictive intelligence from AI and machine learni
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Microsoft Azure
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: HotSchedules     Published Date: Feb 06, 2018
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway. Unfortunately, many business owners either fail to see the value in ongoing training or don’t have the budget for it. Competition is fierce, margins are tight and learning programs can fall by the wayside. Sometimes the tried and true methods still get the job done. But all too often, on-the-job training is unengaging, expensive and inefficient.
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market, training, onboarding, restaurants, employee
    
HotSchedules
Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto
Published By: Workday     Published Date: Jul 19, 2017
MGM Resorts International made its reputation, quite simply, by being the best. Bellagio, Luxor, and Mandalay Bay in Las Vegas are among its properties, and the company is rapidly building its premium brand in the United States and worldwide. Its commitment to the highest quality guest experience is legendary in the industry. Realizing that engaged and motivated employees are the key to providing that customer experience, MGM Resorts looked for the best partner to help make that possible. And they found Workday.
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absence management, benefits administration, compensation management, performance management, payroll, employee engagement, guest service
    
Workday
Published By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
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branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding, small business
    
Staples
Published By: Adobe     Published Date: Mar 21, 2017
Mobile apps are becoming core to almost everything we do by making us more efficient and better connected to the world around us. Those benefits are now making a big impact on business by improving worker efficiency, engaging customers, and building brand loyalty.
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Adobe
Published By: Microsoft     Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
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microsoft, customer service, customer engagement, digital sales, lead nurturing
    
Microsoft
Published By: Signal     Published Date: Nov 09, 2016
Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels.
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signal, marketing, brand loyalty, first-party data, loyalty programs, customer engagement, digital customer touchpoints
    
Signal
Published By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
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best practices, marketing, demand generation, business expansion, emarketer
    
SAS
Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
    
Wyng
Published By: Oracle HCM Cloud     Published Date: Jun 07, 2016
Retailers face many challenges to attracting top talent in today's market. Job seekers often apply for multiple positions simultaneously, so building a strong brand is critical to winning the best candidates. This white paper describes a 3-step process for recruiting and retaining the best employees—and keeping them performing at their highest potential.
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Oracle HCM Cloud
Published By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
Published By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
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email marketing, contextual marketing, mobile marketing, responsive email marketing, email design
    
Movable Ink
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